Rascasse Audience Intelligence

Furby Target Market in Germany

A data profile of the people who buy, follow and care about Furby in Germany — modelled from more than twelve digital signal sources. Furby has an estimated audience of 332,769 people in Germany.

#2051among Brand in Germany#319in Kids & Family

The average Furby fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heat (1995 film), Boyzone, Walkman, with strongest over-indexing on Heat (1995 film) (53.3× the country average).

Demographically, the Furby audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Furby fan in Germany is balanced, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Heat (1995 film).

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Furby profile in Germany.

Audience size
333K
in Germany
Gender
53.3%♀
46.7% male
Age
37.2
average years
Country rank
#16095
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Furby

53.3% are female, 46.7% are male, average age 37.2.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Furby audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age37.2
Estimated audience size332,769
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Furby audience in Germany
Age bracketShare%
16-1925%
20-2915%
30-3927%
40-4919%
50+14%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Furby audience comes from Germany.

Worldwide audience distribution share by country for Furby
CountryShare
United States22.2%
Poland8.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Furby audience in Germany is strongest.

Fig. 05

Top regions by affinity

Furby customers by region in Germany
#RegionReachAffinity×
01Sachsen~20K1.21×
02Thüringen~10K1.11×
03Niedersachsen~40K1.07×
04Nordrhein-Westfalen~80K1.05×
05Sachsen-Anhalt~9K1.05×
06Hamburg~8K1.05×
07Bayern~60K1.02×
08Brandenburg~10K1.01×
09Berlin~20K0.98×
10Mecklenburg-Vorpommern~6K0.98×
11Baden-Württemberg~40K0.95×
12Hessen~20K0.95×
13Rheinland-Pfalz~20K0.95×
14Schleswig-Holstein~10K0.91×
15Bremen~3K0.89×
16Saarland~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Furby, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Furby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Furby audience
#·InterestCategoryAffinity×
01Kink BMXCars & Mobility227.11×
02BoyzoneMusic & Radio149.23×
03Total BMXShopping145.08×
04Beanie BabiesMovies & TV116.43×
05WalkmanTechnology & Electronics103.00×
06Natural Born KillersMovies & TV91.07×
07LeAnn RimesMusic & Radio88.25×
08WestlifeMusic & Radio74.05×
09TamagotchiGames72.07×
10Sheryl CrowMusic & Radio65.43×
11R.E.M.Music & Radio63.62×
12Heat (1995 film)Movies & TV53.30×
13GhostbustersMovies & TV46.04×
14Alanis MorissetteMusic & Radio45.41×
15Take ThatMusic & Radio34.49×
16The MatrixMovies & TV30.26×
17ALF (TV series)Movies & TV26.76×
18The HolidayMovies & TV18.04×
19Mariah CareyMusic & Radio16.67×
20Netto Marken-DiscountShopping7.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Furby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Furby audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.69×
Urban LifestyleOPEN1.16×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Furby audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Quality AwarenessPREMIUM0.86×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Furby's target market in Germany?

Furby's target market in Germany covers an estimated 332,769 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Furby customers?

53.3% of the Furby audience are female, 46.7% are male, with an average age of 37.2 years.

03

Which brands do Furby fans like most?

Furby fans show strongest brand affinity for Heat (1995 film) (53.3×), Boyzone (149.23×), and Walkman (103×) over the country average.

04

Where do Furby fans live in Germany?

Furby fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Furby fans also like?

Beyond Furby itself, the audience over-indexes on Boyzone (149.23×), Walkman (103×), Ghostbusters (46.04×), and R.E.M. (63.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Furby audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Furby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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