Furby Audience in Germany
Furby has an estimated audience of 343,260 people in Germany. 53.3% are female, 46.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Heat (1995 film), Boyzone, Walkman, Natural Born Killers, R.E.M..
The average Furby fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Heat (1995 film), Boyzone, Walkman, with strongest over-indexing on Heat (1995 film) (53.3× the country average). Demographically, the Furby audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Furby fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 37.2 |
| Estimated audience size | 343,260 |
Audience persona
The typical Furby fan in Germany is balanced, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Heat (1995 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,286 | 1.07× |
| Bayern | 55,076 | 1× |
| Baden-Württemberg | 43,295 | 0.92× |
| Niedersachsen | 36,155 | 1.08× |
| Hessen | 24,495 | 0.94× |
| Sachsen | 20,891 | 1.24× |
| Rheinland-Pfalz | 16,145 | 0.94× |
| Berlin | 15,286 | 1× |
| Brandenburg | 11,132 | 1.05× |
| Schleswig-Holstein | 11,015 | 0.89× |
| Thüringen | 9,813 | 1.12× |
| Sachsen-Anhalt | 9,400 | 1.06× |
| Hamburg | 8,265 | 1.07× |
| Mecklenburg-Vorpommern | 6,468 | 0.99× |
| Saarland | 3,416 | 0.81× |
| Bremen | 2,439 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heat (1995 film) | 53.3× | Movies & TV |
| Boyzone | 149.23× | Music & Radio |
| Walkman | 103× | Technology & Electronics |
| Natural Born Killers | 91.07× | Movies & TV |
| R.E.M. | 63.62× | Music & Radio |
| Ghostbusters | 46.04× | Movies & TV |
| Alanis Morissette | 45.41× | Music & Radio |
| The Matrix | 30.26× | Movies & TV |
| Beanie Babies | 116.43× | Movies & TV |
| Netto Marken-Discount | 7× | Shopping |
| LeAnn Rimes | 88.25× | Music & Radio |
| Westlife | 74.05× | Music & Radio |
| Take That | 34.49× | Music & Radio |
| Tamagotchi | 72.07× | Games |
| Sheryl Crow | 65.43× | Music & Radio |
| Total BMX | 145.08× | Shopping |
| Kink BMX | 227.11× | Cars & Mobility |
| ALF (TV series) | 26.76× | Movies & TV |
| The Holiday | 18.04× | Movies & TV |
| Mariah Carey | 16.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.26 |
| Family Orientation | CONSERVATISM | 1.61 |
| Tradition | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Poland | 8.5% |
| Germany | 7.4% |
See Furby audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Furby have in Germany?
Furby has an estimated audience of 343,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Furby fans?
53.3% of Furby fans are female, 46.7% are male, with an average age of 37.2 years.
Which brands do Furby fans like most?
Furby fans show strongest brand affinity for Heat (1995 film) (53.3×), Boyzone (149.23×), and Walkman (103×) over the country average.
Where do Furby fans live in Germany?
Furby fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,286), Bayern (reach 55,076), and Baden-Württemberg (reach 43,295). These three regions account for the largest share of the active audience.
What other brands do Furby fans also like?
Beyond Furby itself, the audience over-indexes on Boyzone (149.23×), Walkman (103×), Natural Born Killers (91.07×), and R.E.M. (63.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Furby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.