The Holiday Audience in Germany
The Holiday has an estimated audience of 1,133,623 people in Germany. 57.7% are female, 42.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average The Holiday fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the The Holiday audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Holiday fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 40.2 |
| Estimated audience size | 1,133,623 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,868 | 1.23× |
| Bayern | 190,139 | 0.98× |
| Baden-Württemberg | 157,545 | 0.95× |
| Niedersachsen | 128,581 | 1.09× |
| Hessen | 91,864 | 0.99× |
| Sachsen | 58,028 | 0.98× |
| Rheinland-Pfalz | 56,218 | 0.93× |
| Schleswig-Holstein | 53,373 | 1.23× |
| Berlin | 48,149 | 0.89× |
| Brandenburg | 34,107 | 0.91× |
| Hamburg | 33,545 | 1.22× |
| Thüringen | 31,136 | 1.01× |
| Sachsen-Anhalt | 30,605 | 0.97× |
| Mecklenburg-Vorpommern | 22,048 | 0.95× |
| Saarland | 11,726 | 0.79× |
| Bremen | 9,140 | 0.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| Travelling | THRILL | 1.32 |
| Convenience Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.09 |
| Urban Lifestyle | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 9.8% |
| Germany | 6.6% |
See The Holiday audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.