Mariah Carey Audience in Germany
Mariah Carey has an estimated audience of 1,304,728 people in Germany. 55.4% are female, 44.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euphoria, Teyana Taylor, Dua Lipa, Whitney Houston, TikTok.
The average Mariah Carey fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euphoria, Teyana Taylor, Dua Lipa, with strongest over-indexing on Euphoria (7.36× the country average). Demographically, the Mariah Carey audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Mariah Carey fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.8 |
| Estimated audience size | 1,304,728 |
Audience persona
The typical Mariah Carey fan in Germany is more female, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,591 | 1.12× |
| Bayern | 226,362 | 1.08× |
| Baden-Württemberg | 191,331 | 1.07× |
| Niedersachsen | 126,992 | 1× |
| Hessen | 117,005 | 1.18× |
| Berlin | 72,365 | 1.24× |
| Rheinland-Pfalz | 63,600 | 0.97× |
| Sachsen | 63,088 | 0.99× |
| Schleswig-Holstein | 44,597 | 0.95× |
| Brandenburg | 36,559 | 0.9× |
| Hamburg | 31,621 | 1.07× |
| Sachsen-Anhalt | 29,516 | 0.87× |
| Thüringen | 28,220 | 0.85× |
| Mecklenburg-Vorpommern | 19,795 | 0.79× |
| Saarland | 14,650 | 0.91× |
| Bremen | 11,040 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 7.36× | Movies & TV |
| Teyana Taylor | 29.95× | Movies & TV |
| Dua Lipa | 15.99× | Music & Radio |
| Whitney Houston | 14.29× | Music & Radio |
| TikTok | 3.78× | Internet & Social Media |
| Justin Timberlake | 19.91× | Music & Radio |
| Selena Gomez | 12.25× | Movies & TV |
| Zendaya | 12.54× | Movies & TV |
| Michael Jackson | 6.95× | Music & Radio |
| Harry Styles | 10.29× | Music & Radio |
| Harry Potter | 2.65× | Movies & TV |
| Lauryn Hill | 26.45× | Music & Radio |
| Tate McRae | 12.35× | Music & Radio |
| H.E.R. | 21.98× | Music & Radio |
| Spice Girls | 15.85× | Music & Radio |
| Reading | 2.09× | Literature |
| Passenger | 13.13× | Music & Radio |
| Ayliva | 8.8× | Music & Radio |
| Celine Dion | 7.51× | Music & Radio |
| Hailee Steinfeld | 12.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.59 |
| Urban Lifestyle | OPEN | 1.53 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Community Orientation | OPEN | 1.38 |
| Extroversion | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Brazil | 9.5% |
| United Kingdom | 6.4% |
See Mariah Carey audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Mariah Carey have in Germany?
Mariah Carey has an estimated audience of 1,304,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mariah Carey fans?
55.4% of Mariah Carey fans are female, 44.6% are male, with an average age of 38.8 years.
Which brands do Mariah Carey fans like most?
Mariah Carey fans show strongest brand affinity for Euphoria (7.36×), Teyana Taylor (29.95×), and Dua Lipa (15.99×) over the country average.
Where do Mariah Carey fans live in Germany?
Mariah Carey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,591), Bayern (reach 226,362), and Baden-Württemberg (reach 191,331). These three regions account for the largest share of the active audience.
What other brands do Mariah Carey fans also like?
Beyond Mariah Carey itself, the audience over-indexes on Teyana Taylor (29.95×), Dua Lipa (15.99×), Whitney Houston (14.29×), and TikTok (3.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mariah Carey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.