Rascasse Audience Intelligence

Mariah Carey Audience in Germany

A data profile of the people who buy, follow and care about Mariah Carey in Germany — modelled from more than twelve digital signal sources. Mariah Carey has an estimated audience of 1,306,716 people in Germany.

#43among Pop in Germany#589among Person in Germany#482in Music & Radio

The average Mariah Carey fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Whitney Houston, Teyana Taylor, with strongest over-indexing on Dua Lipa (15.99× the country average).

Demographically, the Mariah Carey audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mariah Carey fan in Germany is more female, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for Dua Lipa.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mariah Carey profile in Germany.

Audience size
1.3M
in Germany
Gender
55.4%♀
44.6% male
Age
38.8
average years
Country rank
#5076
Person in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mariah Carey fans

55.4% are female, 44.6% are male, average age 38.8.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Mariah Carey audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age38.8
Estimated audience size1,306,716
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Mariah Carey audience in Germany
Age bracketShare%
16-1924%
20-2915%
30-3919%
40-4924%
50+18%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Mariah Carey audience comes from Germany.

Worldwide audience distribution share by country for Mariah Carey
CountryShare
United States30.2%
Brazil9.8%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mariah Carey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mariah Carey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.18×
02Hessen~100K1.12×
03Nordrhein-Westfalen~300K1.08×
04Bayern~200K1.06×
05Hamburg~30K1.06×
06Baden-Württemberg~200K1.05×
07Bremen~10K1.00×
08Niedersachsen~100K0.99×
09Sachsen~60K0.99×
10Rheinland-Pfalz~60K0.97×
11Schleswig-Holstein~40K0.95×
12Saarland~20K0.95×
13Brandenburg~40K0.92×
14Thüringen~30K0.91×
15Sachsen-Anhalt~30K0.90×
16Mecklenburg-Vorpommern~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Mariah Carey, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mariah Carey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mariah Carey audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV29.95×
02Lauryn HillMusic & Radio26.45×
03H.E.R.Music & Radio21.98×
04Justin TimberlakeMusic & Radio19.91×
05cali≠gariMusic & Radio16.00×
06Dua LipaMusic & Radio15.99×
07Spice GirlsMusic & Radio15.85×
08Whitney HoustonMusic & Radio14.29×
09PassengerMusic & Radio13.13×
10ZendayaMovies & TV12.54×
11Tate McRaeMusic & Radio12.35×
12Selena GomezMovies & TV12.25×
13Harry StylesMusic & Radio10.29×
14Adriana LimaFashion & Accessoires10.01×
15Jacob ElordiMovies & TV7.54×
16Michael JacksonMusic & Radio6.95×
17TikTokInternet & Social Media3.78×
18Harry PotterMovies & TV2.65×
19ReadingLiterature2.09×
20dB’sMusic & Radio1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mariah Carey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mariah Carey audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
IndividualismJOY1.65×
TravellingTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mariah Carey audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Quality AwarenessPREMIUM0.70×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mariah Carey have in Germany?

Mariah Carey has an estimated audience of 1,306,716 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mariah Carey fans?

55.4% of Mariah Carey fans are female, 44.6% are male, with an average age of 38.8 years.

03

Which brands do Mariah Carey fans like most?

Mariah Carey fans show strongest brand affinity for Dua Lipa (15.99×), Whitney Houston (14.29×), and Teyana Taylor (29.95×) over the country average.

04

Where do Mariah Carey fans live in Germany?

Mariah Carey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mariah Carey fans also like?

Beyond Mariah Carey itself, the audience over-indexes on Whitney Houston (14.29×), Teyana Taylor (29.95×), Michael Jackson (6.95×), and TikTok (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Mariah Carey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mariah Carey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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