cali≠gari Audience in Germany
cali≠gari has an estimated audience of 328,202 people in Germany. 65.0% are female, 35.0% are male, average age 41.8. Top brand affinities: Commercial mortgage, Dog breed, Fitz Roy, Home construction, Progressive rock.
Top brand affinities include Commercial mortgage, Dog breed, Fitz Roy, with strongest over-indexing on Commercial mortgage (6.15× the country average). Demographically, the cali≠gari audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of cali≠gari fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 41.8 |
| Estimated audience size | 328,202 |
Audience persona
The typical cali≠gari fan in Germany is more female, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Commercial mortgage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial mortgage | 6.15× | Business & Career |
| Dog breed | 2.44× | Pets & Animals |
| Fitz Roy | 15.93× | |
| Home construction | 1.7× | Home & Garden |
| Progressive rock | 2.31× | Music & Radio |
| Guédelon Castle | 15.08× | Travel & Leisure |
| Hazarajat | 20× | Travel & Leisure |
| Moroccan riad | 6.83× | Politics & Society |
| Hypertext | 3.1× | Technology & Electronics |
| University of Koblenz and Landau | 20× | Business & Career |
| Cachorro | 3.65× | Pets & Animals |
| Assassin's Creed II | 6.17× | Games |
| World Extreme Cagefighting | 8.34× | Sports |
| Hunting knife | 7.6× | Home & Garden |
| The Nice Guys | 5.21× | Movies & TV |
| Whataburger | 5.55× | Food & Beverages |
| Kotka | 20× | Travel & Leisure |
| Handmade Gifts | 1.9× | Kids & Family |
| Vincenzo Bellini | 17.53× | Music & Radio |
| Nebraska Cornhuskers | 19.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.21 |
| Social Media Usage | JOY | 2.04 |
| LGBTQ+ Identity | OPEN | 2.01 |
| Individualism | JOY | 1.82 |
| Extroversion | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| Germany | 26.3% |
| United Kingdom | 6.9% |
See cali≠gari audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for cali≠gari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.