cali≠gari Audience in Germany

cali≠gari has an estimated audience of 328,202 people in Germany. 65.0% are female, 35.0% are male, average age 41.8. Top brand affinities: Al Di Meola, The Place Beyond the Pines, Batman, Harry Styles, Mariah Carey.

Top brand affinities include Al Di Meola, The Place Beyond the Pines, Batman, with strongest over-indexing on Al Di Meola (389× the country average). Demographically, the cali≠gari audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of cali≠gari fans

Demographic split for cali≠gari audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age41.8
Estimated audience size328,202

Audience persona

The typical cali≠gari fan in Germany is more female, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Al Di Meola.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for cali≠gari audience
BrandAffinityCategory
Al Di Meola389×Music & Radio
The Place Beyond the Pines145.8×Movies & TV
Batman8.2×Movies & TV
Harry Styles18.18×Music & Radio
Mariah Carey20.34×Music & Radio
Blake Lively15.9×Movies & TV
Tarot18.1×Health
Superman5.28×Movies & TV
Adam Lambert33.76×Music & Radio
Justin Timberlake17.53×Music & Radio
Édith Piaf20×Music & Radio
Charli XCX20×Music & Radio
Scarface (1983 film)20.86×Movies & TV
Harry Potter2.69×Movies & TV
Snapchat6.77×Internet & Social Media
Lily Allen20×Music & Radio
Game of Thrones4.36×Movies & TV
Cara Delevingne17.91×Fashion & Accessoires
Matt Bomer20×Movies & TV
Selena Gomez8.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by cali≠gari audience
TraitClusterScore
Urban LifestyleOPEN2.21
Social Media UsageJOY2.04
LGBTQ+ IdentityOPEN2.01
IndividualismJOY1.82
ExtroversionTHRILL1.68
Design AffinityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for cali≠gari
CountryShare
United States33.1%
Germany26.3%
United Kingdom6.9%

See cali≠gari audiences in other countries

More Rock audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for cali≠gari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.