A data profile of the people who buy, follow and care about Spice Girls in Germany — modelled from more than twelve digital signal sources. Spice Girls has an estimated audience of 648,758 people in Germany.
Spice Girls has an estimated audience of 648,758 people in Germany. 61.5% are female, 38.5% are male, average age 31.9. Top brand affinities: DJ BoBo, Ticketmaster, Amy Winehouse, The Gilded Age, Celine Dion.
Top brand affinities include DJ BoBo, Ticketmaster, Amy Winehouse, with strongest over-indexing on DJ BoBo (33.22× the country average).
Demographically, the Spice Girls audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Spice Girls fan in Germany is more female, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for DJ BoBo.
The key figures that characterise the Spice Girls profile in Germany.
61.5% are female, 38.5% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 31.9 |
| Estimated audience size | 648,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Spice Girls audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.3% |
| Brazil | 14.4% |
| United Kingdom | 12.5% |
The strongest cross-interests of the Spice Girls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EastEnders | Movies & TV | 41.71× | ||
| 02 | DJ BoBo | Music & Radio | 33.22× | ||
| 03 | Captain Jack (band) | Music & Radio | 33.05× | ||
| 04 | Strictly Come Dancing | Sports | 25.98× | ||
| 05 | chefkoch.de | Food & Beverages | 24.43× | ||
| 06 | Marvin Gaye | Music & Radio | 23.52× | ||
| 07 | Ace of Base | Music & Radio | 18.89× | ||
| 08 | Ticketmaster | Travel & Leisure | 16.45× | ||
| 09 | Amy Winehouse | Music & Radio | 15.54× | ||
| 10 | Backstreet Boys | Music & Radio | 13.83× | ||
| 11 | Celine Dion | Music & Radio | 12.72× | ||
| 12 | Downton Abbey | Movies & TV | 11.92× | ||
| 13 | The Gilded Age | Movies & TV | 11.80× | ||
| 14 | Simply Red | Music & Radio | 11.18× | ||
| 15 | No Angels | Music & Radio | 8.37× | ||
| 16 | Nena | Music & Radio | 8.20× | ||
| 17 | Whitney Houston | Music & Radio | 7.38× | ||
| 18 | Wikia | Internet & Social Media | 6.79× | ||
| 19 | Johannes Oerding | Music & Radio | 6.72× | ||
| 20 | Bridgerton | Movies & TV | 5.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.70× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| DIY Mentality | THRILL | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Spice Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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