Rascasse Audience Intelligence

chefkoch.de Audience in Germany

A data profile of the people who buy, follow and care about chefkoch.de in Germany — modelled from more than twelve digital signal sources. chefkoch.de has an estimated audience of 545,371 people in Germany.

#1among Recipes in Germany#371among Website / Newspaper / Magazine in Germany#520in Food & Beverages

The average chefkoch.de fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Horst Lichter, Bares für Rares, OK! Magazin, with strongest over-indexing on Horst Lichter (31.19× the country average).

Demographically, the chefkoch.de audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Individualism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical chefkoch.de fan in Germany is more female, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Horst Lichter.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the chefkoch.de profile in Germany.

Audience size
545K
in Germany
Gender
77.4%♀
22.6% male
Age
34.6
average years
Country rank
#10936
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of chefkoch.de

77.4% are female, 22.6% are male, average age 34.6.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for chefkoch.de audience in Germany
MetricValue
Female77.4%
Male22.6%
Average age34.6
Estimated audience size545,371
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the chefkoch.de audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4918%
50+9%
Fig. 04

Worldwide distribution

84.8%

of the worldwide chefkoch.de audience comes from Germany.

Worldwide audience distribution share by country for chefkoch.de
CountryShare
Germany84.8%
Austria4.5%
Switzerland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the chefkoch.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

chefkoch.de fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.36×
02Rheinland-Pfalz~40K1.36×
03Saarland~9K1.33×
04Niedersachsen~70K1.24×
05Schleswig-Holstein~20K1.13×
06Baden-Württemberg~80K1.11×
07Nordrhein-Westfalen~100K1.07×
08Hessen~40K1.04×
09Bremen~5K0.98×
10Thüringen~10K0.97×
11Sachsen-Anhalt~10K0.89×
12Brandenburg~10K0.84×
13Sachsen~20K0.83×
14Mecklenburg-Vorpommern~8K0.81×
15Hamburg~8K0.64×
16Berlin~10K0.53×
Fig. 06

Affinity by region

Affinity by region — chefkoch.de, Germany
0.53×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the chefkoch.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for chefkoch.de audience
#·InterestCategoryAffinity×
01Horst LichterMovies & TV31.19×
02Nelson MüllerFood & Beverages23.64×
03OK! MagazinNews22.70×
04Spice GirlsMusic & Radio16.65×
05serienjunkiesMovies & TV16.13×
06GorillaPets & Animals15.28×
07Shopping QueenMovies & TV13.19×
08Hardy Krüger jr.Movies & TV12.00×
09Islands (restaurant)Food & Beverages11.53×
10MonkeyPets & Animals11.35×
11GalaNews11.25×
12Susanne SteigerMovies & TV11.01×
13Steffen HensslerFood & Beverages10.79×
14Die KüchenschlachtFood & Beverages9.00×
15Bares für RaresMovies & TV8.59×
16In Touch WeeklyNews8.16×
17Jennifer AnistonMovies & TV6.62×
18Gute Zeiten, schlechte ZeitenMovies & TV6.07×
19Laura WontorraMovies & TV5.79×
20PromiFlashInternet & Social Media4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the chefkoch.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by chefkoch.de audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.31×
DIY MentalityTHRILL1.07×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by chefkoch.de audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does chefkoch.de have in Germany?

chefkoch.de has an estimated audience of 545,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of chefkoch.de fans?

77.4% of chefkoch.de fans are female, 22.6% are male, with an average age of 34.6 years.

03

Which brands do chefkoch.de fans like most?

chefkoch.de fans show strongest brand affinity for Horst Lichter (31.19×), Bares für Rares (8.59×), and OK! Magazin (22.7×) over the country average.

04

Where do chefkoch.de fans live in Germany?

chefkoch.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do chefkoch.de fans also like?

Beyond chefkoch.de itself, the audience over-indexes on Bares für Rares (8.59×), OK! Magazin (22.7×), Gute Zeiten, schlechte Zeiten (6.07×), and Nelson Müller (23.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Recipes audiences in Germany

See chefkoch.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for chefkoch.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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