chefkoch.de Audience in Germany
chefkoch.de has an estimated audience of 549,061 people in Germany. 77.4% are female, 22.6% are male, average age 34.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gala, Horst Lichter, OK! Magazin, Gute Zeiten, schlechte Zeiten, Gorilla.
The average chefkoch.de fan in Germany is 34.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gala, Horst Lichter, OK! Magazin, with strongest over-indexing on Gala (11.25× the country average). Demographically, the chefkoch.de audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes
Demographics of chefkoch.de fans
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 34.6 |
| Estimated audience size | 549,061 |
Audience persona
The typical chefkoch.de fan in Germany is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 124,717 | 1.41× |
| Baden-Württemberg | 94,238 | 1.26× |
| Nordrhein-Westfalen | 81,415 | 0.68× |
| Niedersachsen | 71,052 | 1.33× |
| Hessen | 47,355 | 1.13× |
| Rheinland-Pfalz | 37,546 | 1.36× |
| Sachsen | 21,899 | 0.81× |
| Schleswig-Holstein | 21,817 | 1.11× |
| Brandenburg | 14,787 | 0.87× |
| Thüringen | 14,325 | 1.02× |
| Berlin | 13,020 | 0.53× |
| Sachsen-Anhalt | 11,805 | 0.83× |
| Saarland | 8,742 | 1.3× |
| Hamburg | 8,037 | 0.65× |
| Mecklenburg-Vorpommern | 7,947 | 0.76× |
| Bremen | 4,450 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 11.25× | News |
| Horst Lichter | 31.19× | Movies & TV |
| OK! Magazin | 22.7× | News |
| Gute Zeiten, schlechte Zeiten | 6.07× | Movies & TV |
| Gorilla | 15.28× | Pets & Animals |
| Susanne Steiger | 11.01× | Movies & TV |
| serienjunkies | 16.13× | Movies & TV |
| Spice Girls | 16.65× | Music & Radio |
| Shopping Queen | 13.19× | Movies & TV |
| In Touch Weekly | 8.16× | News |
| Islands (restaurant) | 11.53× | Food & Beverages |
| Steffen Henssler | 10.79× | Food & Beverages |
| Monkey | 11.35× | Pets & Animals |
| Jennifer Aniston | 6.62× | Movies & TV |
| Laura Wontorra | 5.79× | Movies & TV |
| PromiFlash | 4.04× | Internet & Social Media |
| Married At First Sight | 36.12× | Movies & TV |
| RTL Television | 2.46× | Movies & TV |
| Very (online retailer) | 9.1× | |
| Gülcan Kamps | 7.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.21 |
| Quality Awareness | PREMIUM | 1.98 |
| Healthy Lifestyle | BALANCE | 1.72 |
| Indulgence | JOY | 1.58 |
| DIY Mentality | THRILL | 1.47 |
| Family Orientation | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.9% |
| Austria | 4.5% |
| Switzerland | 3.6% |
See chefkoch.de audiences in other countries
More Recipes audiences in Germany
- Zomato (301,967)
- Lecker.de (267,098)
- Kitchen Stories (248,446)
- OpenTable (240,621)
- Saveur (71,471)
Frequently asked questions
How many fans does chefkoch.de have in Germany?
chefkoch.de has an estimated audience of 549,061 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of chefkoch.de fans?
77.4% of chefkoch.de fans are female, 22.6% are male, with an average age of 34.6 years.
Which brands do chefkoch.de fans like most?
chefkoch.de fans show strongest brand affinity for Gala (11.25×), Horst Lichter (31.19×), and OK! Magazin (22.7×) over the country average.
Where do chefkoch.de fans live in Germany?
chefkoch.de fans in Germany are most concentrated in Bayern (reach 124,717), Baden-Württemberg (reach 94,238), and Nordrhein-Westfalen (reach 81,415). These three regions account for the largest share of the active audience.
What other brands do chefkoch.de fans also like?
Beyond chefkoch.de itself, the audience over-indexes on Horst Lichter (31.19×), OK! Magazin (22.7×), Gute Zeiten, schlechte Zeiten (6.07×), and Gorilla (15.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for chefkoch.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.