Zomato Audience in Germany
Zomato has an estimated audience of 301,966 people in Germany. 50.3% are female, 49.7% are male, average age 33.2. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Chorzów, Gil Ofarim, Jaguar F-Pace, Eco Friendly Living, Hauser & Wirth.
The average Zomato fan in Germany is 33.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Chorzów, Gil Ofarim, Jaguar F-Pace, with strongest over-indexing on Chorzów (157.74× the country average). Demographically, the Zomato audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes
Demographics of Zomato fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 33.2 |
| Estimated audience size | 301,966 |
Audience persona
The typical Zomato fan in Germany is balanced, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Chorzów.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 61,367 | 1.26× |
| Nordrhein-Westfalen | 55,367 | 0.84× |
| Hessen | 51,465 | 2.24× |
| Baden-Württemberg | 42,049 | 1.02× |
| Berlin | 34,590 | 2.56× |
| Niedersachsen | 15,707 | 0.54× |
| Rheinland-Pfalz | 9,992 | 0.66× |
| Sachsen | 9,547 | 0.64× |
| Hamburg | 8,888 | 1.3× |
| Sachsen-Anhalt | 7,167 | 0.92× |
| Brandenburg | 6,928 | 0.74× |
| Thüringen | 6,853 | 0.89× |
| Schleswig-Holstein | 5,537 | 0.51× |
| Bremen | 2,284 | 0.88× |
| Mecklenburg-Vorpommern | 2,251 | 0.39× |
| Saarland | 2,238 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chorzów | 157.74× | Travel & Leisure |
| Gil Ofarim | 5.91× | Music & Radio |
| Jaguar F-Pace | 14.4× | Cars & Mobility |
| Eco Friendly Living | 6.33× | Home & Garden |
| Hauser & Wirth | 13.31× | Arts & Culture |
| Jeepney | 26.62× | Cars & Mobility |
| HODINKEE | 14.76× | Fashion & Accessoires |
| Scorpio (comics) | 15.69× | Literature |
| Handmade Gifts | 2.6× | Kids & Family |
| Sixx | 3.92× | Movies & TV |
| Harriet Tubman | 6.95× | Politics & Society |
| Collectable | 1.64× | Kids & Family |
| Nurse education | 2.5× | Kids & Family |
| Bounce (film) | 9.77× | Movies & TV |
| Castile soap | 20.33× | Home & Garden |
| Cachorro | 3.25× | Pets & Animals |
| Val-d'Isère | 9× | Travel & Leisure |
| Eimsbüttel (quarter) | 8.22× | Travel & Leisure |
| Ireen Sheer | 2.21× | Music & Radio |
| Bank account | 2.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.92 |
| Travelling | THRILL | 2.37 |
| Healthy Lifestyle | BALANCE | 2.17 |
| DIY Mentality | THRILL | 2.08 |
| Career Orientation | POWER | 2.01 |
| Design Affinity | PREMIUM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 65.1% |
| United States | 11.5% |
| United Arab Emirates | 5.0% |
See Zomato audiences in other countries
More Recipes audiences in Germany
- chefkoch.de (549,062)
- Lecker.de (267,098)
- Kitchen Stories (248,446)
- OpenTable (240,621)
- Saveur (71,471)
Frequently asked questions
How many fans does Zomato have in Germany?
Zomato has an estimated audience of 301,966 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zomato fans?
50.3% of Zomato fans are female, 49.7% are male, with an average age of 33.2 years.
Which brands do Zomato fans like most?
Zomato fans show strongest brand affinity for Chorzów (157.74×), Gil Ofarim (5.91×), and Jaguar F-Pace (14.4×) over the country average.
Where do Zomato fans live in Germany?
Zomato fans in Germany are most concentrated in Bayern (reach 61,367), Nordrhein-Westfalen (reach 55,367), and Hessen (reach 51,465). These three regions account for the largest share of the active audience.
What other brands do Zomato fans also like?
Beyond Zomato itself, the audience over-indexes on Gil Ofarim (5.91×), Jaguar F-Pace (14.4×), Eco Friendly Living (6.33×), and Hauser & Wirth (13.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.