Rascasse Audience Intelligence

Zomato Audience in Germany

A data profile of the people who buy, follow and care about Zomato in Germany — modelled from more than twelve digital signal sources. Zomato has an estimated audience of 302,369 people in Germany.

#2among Recipes in Germany#565among Website / Newspaper / Magazine in Germany#842in Food & Beverages

The average Zomato fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Chennai Super Kings, Tanishq, Ranveer Singh, with strongest over-indexing on Chennai Super Kings (148.48× the country average).

Demographically, the Zomato audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zomato fan in Germany is balanced, around 33.2 years old, with strong Career Orientation tendencies and a notable affinity for Chennai Super Kings.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zomato profile in Germany.

Audience size
302K
in Germany
Gender
50.3%♀
49.7% male
Age
33.2
average years
Country rank
#17213
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Zomato

50.3% are female, 49.7% are male, average age 33.2.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Zomato audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age33.2
Estimated audience size302,369
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Zomato audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Zomato audience comes from Germany.

Worldwide audience distribution share by country for Zomato
CountryShare
India64.4%
United States11.5%
United Arab Emirates4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zomato audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zomato fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.19×
02Hessen~50K2.03×
03Bayern~60K1.17×
04Hamburg~8K1.15×
05Nordrhein-Westfalen~70K1.04×
06Bremen~3K0.99×
07Baden-Württemberg~40K0.98×
08Sachsen-Anhalt~8K0.96×
09Thüringen~7K0.94×
10Rheinland-Pfalz~10K0.91×
11Saarland~3K0.90×
12Brandenburg~8K0.88×
13Mecklenburg-Vorpommern~5K0.85×
14Sachsen~10K0.79×
15Schleswig-Holstein~8K0.76×
16Niedersachsen~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Zomato, Germany
0.69×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zomato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zomato audience
#·InterestCategoryAffinity×
01Chennai Super KingsSports148.48×
02State Bank of IndiaBusiness & Career145.75×
03Indian CricketSports127.12×
04TanishqFashion & Accessoires123.82×
05Ranveer SinghMovies & TV116.77×
06Anushka SharmaMovies & TV80.50×
07BSE SENSEXBusiness & Career72.97×
08ICICI BankBusiness & Career61.83×
09Alia BhattMovies & TV56.91×
10Shah Rukh KhanMovies & TV50.77×
11Amitabh BachchanMovies & TV47.61×
12Philips TVTechnology & Electronics40.94×
13Deepika PadukoneMovies & TV39.86×
14Priyanka ChopraMovies & TV37.23×
15ChennaiTravel & Leisure34.27×
16HindiPolitics & Society30.54×
17Sunday BrunchKids & Family19.42×
18India national cricket teamSports17.09×
19Five GuysFood & Beverages16.53×
20Online food orderingFood & Beverages9.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zomato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zomato audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.29×
Convenience OrientationPREMIUM2.48×
TravellingTHRILL2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zomato audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Price SensitivityPREMIUM0.72×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zomato have in Germany?

Zomato has an estimated audience of 302,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zomato fans?

50.3% of Zomato fans are female, 49.7% are male, with an average age of 33.2 years.

03

Which brands do Zomato fans like most?

Zomato fans show strongest brand affinity for Chennai Super Kings (148.48×), Tanishq (123.82×), and Ranveer Singh (116.77×) over the country average.

04

Where do Zomato fans live in Germany?

Zomato fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Zomato fans also like?

Beyond Zomato itself, the audience over-indexes on Tanishq (123.82×), Ranveer Singh (116.77×), Shah Rukh Khan (50.77×), and BSE SENSEX (72.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Recipes audiences in Germany

See Zomato audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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