A data profile of the people who buy, follow and care about Zomato in India — modelled from more than twelve digital signal sources. Zomato has an estimated audience of 12,041,074 people in India.
Zomato has an estimated audience of 12,041,074 people in India. 36.1% are female, 63.9% are male, average age 29.3. Top brand affinities: Online food ordering, True Detective, Embroidery, Cash on delivery, Nutrient.
Top brand affinities include Online food ordering, True Detective, Embroidery, with strongest over-indexing on Online food ordering (2.13× the country average).
Demographically, the Zomato audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical Zomato fan in India is more male, around 29.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Zomato profile in India.
36.1% are female, 63.9% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 29.3 |
| Estimated audience size | 12,041,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 30% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Zomato audience comes from India.
| Country | Share |
|---|---|
| India | 64.4% |
| United States | 11.5% |
| United Arab Emirates | 4.9% |
The strongest cross-interests of the Zomato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 2.13× | ||
| 02 | True Detective | Movies & TV | 1.99× | ||
| 03 | Fashion show | Fashion & Accessoires | 1.99× | ||
| 04 | Pajamas | Fashion & Accessoires | 1.89× | ||
| 05 | Embroidery | Home & Garden | 1.82× | ||
| 06 | Axis Bank | Business & Career | 1.82× | ||
| 07 | Skirt | Fashion & Accessoires | 1.78× | ||
| 08 | Local food | Food & Beverages | 1.71× | ||
| 09 | Breakfast | Food & Beverages | 1.70× | ||
| 10 | Machine learning | Business & Career | 1.69× | ||
| 11 | Wedding invitation | Home & Garden | 1.68× | ||
| 12 | ICICI Bank | Business & Career | 1.65× | ||
| 13 | Earring | Fashion & Accessoires | 1.61× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.60× | ||
| 15 | HDFC Bank | Business & Career | 1.58× | ||
| 16 | Cash on delivery | Business & Career | 1.56× | ||
| 17 | Soft drinks | Food & Beverages | 1.56× | ||
| 18 | Jewellery store | Fashion & Accessoires | 1.55× | ||
| 19 | Tanishq | Fashion & Accessoires | 1.53× | ||
| 20 | Nutrient | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.36× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Zomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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