A data profile of the people who buy, follow and care about Breakfast in India — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 5,495,174 people in India.
The average Breakfast fan in India is 29.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include ONEUS, Bollywood movies, XXXTentacion, with strongest over-indexing on ONEUS (3.47× the country average).
Demographically, the Breakfast audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Breakfast fan in India is more male, around 29.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for ONEUS.
The key figures that characterise the Breakfast profile in India.
34.7% are female, 65.3% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 29.2 |
| Estimated audience size | 5,495,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 25% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Breakfast audience comes from India.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
Where the Breakfast audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~30K | 5.61× | |
| 02 | Karnataka | ~200K | 1.65× | |
| 03 | Arunachal Pradesh | ~4K | 1.23× | |
| 04 | Uttarakhand | ~30K | 1.10× | |
| 05 | Sikkim | ~3K | 1.09× | |
| 06 | Maharashtra | ~300K | 1.05× | |
| 07 | Telangana | ~80K | 1.05× | |
| 08 | Himachal Pradesh | ~20K | 1.03× | |
| 09 | Assam | ~50K | 0.92× | |
| 10 | Kerala | ~80K | 0.91× | |
| 11 | Manipur | ~6K | 0.89× | |
| 12 | Nagaland | ~3K | 0.89× | |
| 13 | Meghalaya | ~5K | 0.87× | |
| 14 | West Bengal | ~100K | 0.78× | |
| 15 | Tamil Nadu | ~100K | 0.78× | |
| 16 | Rajasthan | ~100K | 0.77× | |
| 17 | Andhra Pradesh | ~50K | 0.77× | |
| 18 | Tripura | ~6K | 0.77× | |
| 19 | Gujarat | ~100K | 0.76× | |
| 20 | Odisha | ~40K | 0.72× | |
| 21 | Chhattisgarh | ~30K | 0.72× | |
| 22 | Mizoram | ~3K | 0.70× | |
| 23 | Haryana | ~50K | 0.69× | |
| 24 | Jharkhand | ~30K | 0.68× | |
| 25 | Madhya Pradesh | ~70K | 0.64× | |
| 26 | Punjab (region) | ~50K | 0.63× | |
| 27 | Uttar Pradesh | ~200K | 0.61× | |
| 28 | Jammu and Kashmir | ~10K | 0.53× | |
| 29 | Bihar | ~50K | 0.44× |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lunch | Food & Beverages | 3.81× | ||
| 02 | ONEUS | Music & Radio | 3.47× | ||
| 03 | Seafood | Food & Beverages | 3.47× | ||
| 04 | Take-out | Food & Beverages | 3.34× | ||
| 05 | Snack food | Food & Beverages | 3.20× | ||
| 06 | Cookbook | Food & Beverages | 3.02× | ||
| 07 | Grilling | Food & Beverages | 2.89× | ||
| 08 | Confectionery | Food & Beverages | 2.88× | ||
| 09 | BTS | Music & Radio | 2.62× | ||
| 10 | H.O.M.E. | Home & Garden | 2.26× | ||
| 11 | Online food ordering | Food & Beverages | 2.05× | ||
| 12 | Vegetable | Food & Beverages | 1.92× | ||
| 13 | Cuisine | Food & Beverages | 1.75× | ||
| 14 | Beverages | Food & Beverages | 1.74× | ||
| 15 | hotstar | Movies & TV | 1.68× | ||
| 16 | Restaurants | Food & Beverages | 1.60× | ||
| 17 | Bollywood movies | Movies & TV | 1.56× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.55× | ||
| 19 | Harry Potter | Movies & TV | 1.54× | ||
| 20 | XXXTentacion | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.03× | |
| Indulgence | JOY | 1.97× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.03× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Extroversion | THRILL | 1.08× |
Breakfast has an estimated audience of 5,495,174 people in India, concentrated in Maharashtra and Karnataka.
34.7% of Breakfast fans are female, 65.3% are male, with an average age of 29.2 years.
Breakfast fans show strongest brand affinity for ONEUS (3.47×), Bollywood movies (1.56×), and XXXTentacion (1.52×) over the country average.
Breakfast fans in India are most concentrated in Maharashtra (reach ~300K), Karnataka (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Breakfast itself, the audience over-indexes on Bollywood movies (1.56×), XXXTentacion (1.52×), Cuisine (1.75×), and Lunch (3.81×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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