Breakfast Audience in United States

Breakfast logo

Breakfast has an estimated audience of 46,928,125 people in United States. 60.1% are female, 39.9% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Lunch, Home construction, Dinner, Local food, Whole Foods Market.

The average Breakfast fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lunch, Home construction, Dinner, with strongest over-indexing on Lunch (2.58× the country average). Demographically, the Breakfast audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Breakfast fans

Demographic split for Breakfast audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.6
Estimated audience size46,928,125

Audience persona

The typical Breakfast fan in United States is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Lunch.

Top regions in United States

Top regions ranked by reach for Breakfast in United States
RegionReachAffinity
California6,669,5871.29×
Texas4,255,6291.05×
Florida3,601,0081.13×
New York3,154,8051.2×
Illinois1,607,6071.03×
Washington1,415,0441.5×
North Carolina1,312,9080.93×
Pennsylvania1,312,5370.83×
Georgia1,237,2630.86×
Colorado1,208,1671.63×
Arizona1,163,1741.21×
Virginia1,132,5700.99×
Massachusetts1,089,8071.18×
Ohio1,009,0200.7×
Michigan940,1410.77×
New Jersey920,5360.77×
Tennessee904,3920.96×
Nevada845,2331.86×
Oregon814,0771.51×
Hawaii676,5783.35×
Missouri653,6790.86×
Maryland641,6920.8×
South Carolina627,6470.89×
Indiana592,8750.69×
Wisconsin580,0670.82×
Minnesota567,6290.84×
Louisiana555,9740.92×
Utah471,2411.12×
Oklahoma388,0320.74×
Alabama383,4320.58×
Connecticut362,3840.77×
Kentucky353,6200.6×
Kansas270,1110.73×
Washington, District of Columbia267,8951.9×
New Mexico254,6341.08×
Arkansas253,8820.66×
Iowa233,9130.61×
Idaho217,9630.93×
Maine185,0331.1×
Mississippi181,4100.47×
New Hampshire172,5280.93×
Nebraska162,1810.69×
Rhode Island155,3131.04×
Montana141,4041.09×
Vermont115,3471.4×
Alaska100,3491×
West Virginia89,9220.41×
Delaware87,9540.68×
Wyoming59,7920.86×
South Dakota58,7620.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breakfast audience
BrandAffinityCategory
Lunch2.58×Food & Beverages
Home construction2.18×Home & Garden
Dinner1.92×Food & Beverages
Local food2.03×Food & Beverages
Whole Foods Market1.56×Shopping
Desserts1.54×Food & Beverages
Cookbook2.19×Food & Beverages
Healthy diet1.7×Health
Organic food1.53×Food & Beverages
Weight loss (Fitness And wellness)1.59×Health
Dish (food)1.79×Food & Beverages
Culinary art1.63×Arts & Culture
Foodie1.65×Food & Beverages
Self care1.61×Health
Full breakfast5.07×Food & Beverages
Take-out1.69×Food & Beverages
Kroger1.56×Food & Beverages
Brunch2.55×Food & Beverages
High-net-worth individual3.45×Business & Career
Unique Gifts2.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breakfast audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
Risk AppetiteTHRILL1.97
IndulgenceJOY1.24
ExtroversionTHRILL1.14
Price SensitivityPREMIUM1.14
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Breakfast
CountryShare
United States19.8%
Japan8.6%
China4.9%

See Breakfast audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Breakfast have in United States?

Breakfast has an estimated audience of 46,928,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Breakfast fans?

60.1% of Breakfast fans are female, 39.9% are male, with an average age of 40.6 years.

Which brands do Breakfast fans like most?

Breakfast fans show strongest brand affinity for Lunch (2.58×), Home construction (2.18×), and Dinner (1.92×) over the country average.

Where do Breakfast fans live in United States?

Breakfast fans in United States are most concentrated in California (reach 6,669,587), Texas (reach 4,255,629), and Florida (reach 3,601,008). These three regions account for the largest share of the active audience.

What other brands do Breakfast fans also like?

Beyond Breakfast itself, the audience over-indexes on Home construction (2.18×), Dinner (1.92×), Local food (2.03×), and Whole Foods Market (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.