Rascasse Audience Intelligence

Breakfast Audience in United States

A data profile of the people who buy, follow and care about Breakfast in United States — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 46,928,125 people in United States.

#326among Topic in United States#41in Food & Beverages

The average Breakfast fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lunch, Home construction, Dinner, with strongest over-indexing on Lunch (2.58× the country average).

Demographically, the Breakfast audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breakfast fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Lunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breakfast profile in United States.

Audience size
46.9M
in United States
Gender
60.1%♀
39.9% male
Age
40.6
average years
Country rank
#448
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakfast fans

60.1% are female, 39.9% are male, average age 40.6.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Breakfast audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.6
Estimated audience size46,928,125
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Breakfast audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Breakfast audience comes from United States.

Worldwide audience distribution share by country for Breakfast
CountryShare
United States19.8%
Japan8.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakfast audience in United States is strongest.

Fig. 05

Top regions by affinity

Breakfast fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~700K3.35×
02Washington, District of Columbia~300K1.79×
03Nevada~800K1.74×
04Colorado~1M1.55×
05Vermont~100K1.48×
06Oregon~800K1.46×
07Washington~1.5M1.40×
08Montana~200K1.27×
09Alaska~100K1.25×
10Maine~200K1.24×
11California~6M1.20×
12Wyoming~80K1.20×
13Arizona~1M1.16×
14Massachusetts~1M1.12×
15Utah~500K1.12×
16New Mexico~300K1.12×
17Florida~3.5M1.08×
18New York~3M1.08×
19Rhode Island~200K1.06×
20New Hampshire~200K0.98×
21Texas~4M0.97×
22Illinois~1.5M0.97×
23Tennessee~900K0.96×
24Idaho~200K0.96×
25Virginia~1M0.94×
26North Carolina~1.5M0.91×
27South Carolina~600K0.90×
28Louisiana~500K0.88×
29Wisconsin~600K0.85×
30Georgia~1M0.84×
31Missouri~600K0.84×
32Minnesota~500K0.81×
33Pennsylvania~1.5M0.80×
34Maryland~600K0.78×
35Michigan~900K0.75×
36Oklahoma~400K0.75×
37Connecticut~400K0.75×
38New Jersey~900K0.73×
39Kansas~300K0.72×
40Delaware~90K0.72×
41Arkansas~300K0.69×
42Nebraska~200K0.69×
43Ohio~1M0.67×
44Indiana~600K0.67×
45South Dakota~70K0.66×
46Iowa~200K0.62×
47Alabama~400K0.61×
48Kentucky~400K0.61×
49Mississippi~200K0.51×
50West Virginia~100K0.48×
Fig. 06

Affinity by region

Affinity by region — Breakfast, United States
0.48×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breakfast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breakfast audience
#·InterestCategoryAffinity×
01Full breakfastFood & Beverages5.07×
02High-net-worth individualBusiness & Career3.45×
03Unique GiftsShopping2.83×
04LunchFood & Beverages2.58×
05BrunchFood & Beverages2.55×
06CookbookFood & Beverages2.19×
07Home constructionHome & Garden2.18×
08Local foodFood & Beverages2.03×
09DinnerFood & Beverages1.92×
10Dish (food)Food & Beverages1.79×
11Healthy dietHealth1.70×
12Take-outFood & Beverages1.69×
13FoodieFood & Beverages1.65×
14Culinary artArts & Culture1.63×
15Self careHealth1.61×
16Weight loss (Fitness And wellness)Health1.59×
17Whole Foods MarketShopping1.56×
18KrogerFood & Beverages1.56×
19DessertsFood & Beverages1.54×
20Organic foodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breakfast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breakfast audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Convenience OrientationPREMIUM1.48×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breakfast audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Risk AppetiteTHRILL0.94×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breakfast have in United States?

Breakfast has an estimated audience of 46,928,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Breakfast fans?

60.1% of Breakfast fans are female, 39.9% are male, with an average age of 40.6 years.

03

Which brands do Breakfast fans like most?

Breakfast fans show strongest brand affinity for Lunch (2.58×), Home construction (2.18×), and Dinner (1.92×) over the country average.

04

Where do Breakfast fans live in United States?

Breakfast fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Breakfast fans also like?

Beyond Breakfast itself, the audience over-indexes on Home construction (2.18×), Dinner (1.92×), Local food (2.03×), and Whole Foods Market (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Breakfast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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