Weight loss (Fitness And wellness) Audience in United States

Weight loss (Fitness And wellness) logo

Weight loss (Fitness And wellness) has an estimated audience of 50,734,854 people in United States. 68.1% are female, 31.9% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, MSN.

The average Weight loss (Fitness And wellness) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4× the country average). Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Weight loss (Fitness And wellness) fans

Demographic split for Weight loss (Fitness And wellness) audience in United States
MetricValue
Female68.1%
Male31.9%
Average age41.6
Estimated audience size50,734,854

Audience persona

The typical Weight loss (Fitness And wellness) fan in United States is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Weight loss (Fitness And wellness) in United States
RegionReachAffinity
California4,998,1970.9×
Texas4,779,9271.1×
Florida3,804,3481.11×
New York2,480,1090.87×
Georgia1,915,7881.23×
Illinois1,707,7251.01×
Pennsylvania1,631,9870.96×
North Carolina1,626,1751.07×
Ohio1,602,0361.03×
Tennessee1,353,1891.33×
Michigan1,272,7450.96×
Arizona1,247,0401.2×
Virginia1,240,1911×
New Jersey1,192,1810.92×
Alabama1,009,3571.42×
Indiana974,3971.05×
Kentucky943,6841.48×
South Carolina913,6701.2×
Missouri909,0231.11×
Washington876,2470.86×
Maryland836,1940.96×
Oklahoma800,6651.42×
Louisiana777,6871.19×
Massachusetts769,6470.77×
Colorado747,5490.93×
Wisconsin690,8790.91×
Minnesota625,8930.86×
Mississippi538,0441.29×
Arkansas492,6971.18×
Oregon471,3590.81×
Nevada459,2310.94×
Connecticut451,4250.89×
Kansas437,6241.09×
Iowa405,4700.97×
Utah389,8570.86×
Nebraska283,7651.12×
West Virginia270,1531.14×
New Mexico236,9420.93×
Idaho233,0650.92×
New Hampshire182,0550.91×
Delaware164,7341.18×
Hawaii158,9430.73×
Maine145,0800.8×
Rhode Island123,7820.77×
Montana117,9030.84×
North Dakota107,5971.03×
South Dakota100,1410.85×
Washington, District of Columbia97,2640.64×
Alaska80,2410.74×
Wyoming69,2830.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weight loss (Fitness And wellness) audience
BrandAffinityCategory
Google Maps4×Internet & Social Media
Capital One4×Business & Career
Indeed.com4×Business & Career
Beetlejuice3.91×Movies & TV
MSN2.82×News
CarGurus4×Cars & Mobility
Google News4×News
Enterprise Rent-A-Car4×Cars & Mobility
Diane Keaton4×Movies & TV
Aaron Rodgers4×Sports
AccuWeather4×Home & Garden
Circle K4×Shopping
DeviantArt4×Internet & Social Media
Bruce Willis4×Movies & TV
Planet Fitness2.04×Sports
Apple Store4×Shopping
Staples (Canada)2.55×Business & Career
Khan Academy4×Business & Career
Hobby Lobby1.84×Home & Garden
Twin Peaks4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weight loss (Fitness And wellness) audience
TraitClusterScore
Healthy LifestyleBALANCE1.41
Luxury OrientationPREMIUM1.29
SustainabilityBALANCE1.2
Design AffinityPREMIUM1.2
MindfulnessBALANCE1.17
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Weight loss (Fitness And wellness)
CountryShare
United States24.5%
Japan5.5%
United Kingdom5.3%

See Weight loss (Fitness And wellness) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Weight loss (Fitness And wellness) have in United States?

Weight loss (Fitness And wellness) has an estimated audience of 50,734,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Weight loss (Fitness And wellness) fans?

68.1% of Weight loss (Fitness And wellness) fans are female, 31.9% are male, with an average age of 41.6 years.

Which brands do Weight loss (Fitness And wellness) fans like most?

Weight loss (Fitness And wellness) fans show strongest brand affinity for Google Maps (4×), Capital One (4×), and Indeed.com (4×) over the country average.

Where do Weight loss (Fitness And wellness) fans live in United States?

Weight loss (Fitness And wellness) fans in United States are most concentrated in California (reach 4,998,197), Texas (reach 4,779,927), and Florida (reach 3,804,348). These three regions account for the largest share of the active audience.

What other brands do Weight loss (Fitness And wellness) fans also like?

Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Capital One (4×), Indeed.com (4×), Beetlejuice (3.91×), and MSN (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.