Rascasse Audience Intelligence

Weight loss (Fitness And wellness) Audience in United States

A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in United States — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 50,734,854 people in United States.

#288among Topic in United States#7in Health

The average Weight loss (Fitness And wellness) fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vegetable, Planet Fitness, Real property, with strongest over-indexing on Vegetable (1.65× the country average).

Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weight loss (Fitness And wellness) fan in United States is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vegetable.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weight loss (Fitness And wellness) profile in United States.

Audience size
50.7M
in United States
Gender
68.1%♀
31.9% male
Age
41.6
average years
Country rank
#393
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weight loss (Fitness And wellness) fans

68.1% are female, 31.9% are male, average age 41.6.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Weight loss (Fitness And wellness) audience in United States
MetricValue
Female68.1%
Male31.9%
Average age41.6
Estimated audience size50,734,854
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Weight loss (Fitness And wellness) audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Weight loss (Fitness And wellness) audience comes from United States.

Worldwide audience distribution share by country for Weight loss (Fitness And wellness)
CountryShare
United States24.5%
Japan5.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weight loss (Fitness And wellness) audience in United States is strongest.

Fig. 05

Top regions by affinity

Weight loss (Fitness And wellness) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1.5M1.53×
02Kentucky~900K1.37×
03Alabama~1M1.35×
04Virginia~1.5M1.34×
05Oklahoma~700K1.30×
06Mississippi~500K1.30×
07Tennessee~1.5M1.29×
08West Virginia~300K1.21×
09Louisiana~800K1.17×
10Delaware~200K1.17×
11Arizona~1M1.16×
12Arkansas~500K1.16×
13Georgia~2M1.15×
14South Carolina~900K1.13×
15Florida~3.5M1.08×
16Missouri~900K1.06×
17Nebraska~300K1.06×
18North Dakota~100K1.06×
19Texas~4.5M1.04×
20Kansas~400K1.04×
21North Carolina~1.5M1.01×
22Ohio~1.5M0.99×
23Indiana~900K0.99×
24Wyoming~70K0.99×
25Iowa~400K0.98×
26New Mexico~200K0.97×
27Idaho~200K0.96×
28Illinois~1.5M0.95×
29Maryland~800K0.94×
30Pennsylvania~1.5M0.93×
31Michigan~1M0.93×
32New Hampshire~200K0.93×
33Colorado~700K0.91×
34South Dakota~100K0.91×
35Wisconsin~700K0.90×
36Nevada~400K0.90×
37California~5M0.89×
38Connecticut~500K0.89×
39Utah~400K0.89×
40Montana~100K0.89×
41New Jersey~1M0.87×
42Minnesota~600K0.85×
43Maine~200K0.85×
44Washington~900K0.84×
45New York~2.5M0.83×
46Alaska~90K0.83×
47Oregon~500K0.81×
48Rhode Island~100K0.80×
49Hawaii~200K0.79×
50Washington, District of Columbia~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Weight loss (Fitness And wellness), United States
0.71×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weight loss (Fitness And wellness) audience
#·InterestCategoryAffinity×
01Jensen AcklesMovies & TV3.96×
02WattpadInternet & Social Media3.38×
03Paleolithic dietHealth2.75×
04Natural foodsFood & Beverages2.54×
05HormoneHealth2.52×
06KetoneHealth2.46×
07CholesterolFood & Beverages2.46×
08Real propertyHome & Garden2.05×
09Diaper bagKids & Family1.99×
10MoisturizerHome & Garden1.73×
11Made in USABusiness & Career1.67×
12VegetableFood & Beverages1.65×
13PhilanthropyArts & Culture1.64×
14Stress (biology)Health1.62×
15BreakfastFood & Beverages1.59×
16MilkFood & Beverages1.59×
17CookbookFood & Beverages1.58×
18DinnerFood & Beverages1.56×
19DentistryBusiness & Career1.54×
20Planet FitnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weight loss (Fitness And wellness) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weight loss (Fitness And wellness) audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.37×
SustainabilityBALANCE1.33×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weight loss (Fitness And wellness) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
TraditionCONSERVATISM0.98×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weight loss (Fitness And wellness) have in United States?

Weight loss (Fitness And wellness) has an estimated audience of 50,734,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Weight loss (Fitness And wellness) fans?

68.1% of Weight loss (Fitness And wellness) fans are female, 31.9% are male, with an average age of 41.6 years.

03

Which brands do Weight loss (Fitness And wellness) fans like most?

Weight loss (Fitness And wellness) fans show strongest brand affinity for Vegetable (1.65×), Planet Fitness (1.52×), and Real property (2.05×) over the country average.

04

Where do Weight loss (Fitness And wellness) fans live in United States?

Weight loss (Fitness And wellness) fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Weight loss (Fitness And wellness) fans also like?

Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Planet Fitness (1.52×), Real property (2.05×), Ketone (2.46×), and Breakfast (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Weight loss (Fitness And wellness) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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