A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Canada — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 5,334,983 people in Canada.
The average Weight loss (Fitness And wellness) fan in Canada is 40.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Local food, Organic food, with strongest over-indexing on Real property (1.87× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Weight loss (Fitness And wellness) fan in Canada is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Real property.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Canada.
69.3% are female, 30.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 40.4 |
| Estimated audience size | 5,334,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Weight loss (Fitness And wellness) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.48× | |
| 02 | Alberta | ~800K | 1.17× | |
| 03 | Saskatchewan | ~200K | 1.11× | |
| 04 | British Columbia | ~900K | 1.07× | |
| 05 | New Brunswick | ~100K | 1.06× | |
| 06 | Nova Scotia | ~200K | 1.05× | |
| 07 | Manitoba | ~200K | 1.02× | |
| 08 | Newfoundland and Labrador | ~70K | 0.90× | |
| 09 | Prince Edward Island | ~20K | 0.85× | |
| 10 | Quebec | ~500K | 0.36× |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NATO | Politics & Society | 3.22× | ||
| 02 | Low-carbohydrate diet | Food & Beverages | 2.15× | ||
| 03 | Blanket | Home & Garden | 2.13× | ||
| 04 | Bored Panda | Internet & Social Media | 1.98× | ||
| 05 | Gluten-free diet | Food & Beverages | 1.93× | ||
| 06 | Real property | Home & Garden | 1.87× | ||
| 07 | Gymshark | Sports | 1.82× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.75× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.68× | ||
| 10 | Online food ordering | Food & Beverages | 1.67× | ||
| 11 | Animal rights | Politics & Society | 1.66× | ||
| 12 | Wealth management | Business & Career | 1.66× | ||
| 13 | Local food | Food & Beverages | 1.65× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.65× | ||
| 15 | Personal trainer | Sports | 1.61× | ||
| 16 | Organic farming | Food & Beverages | 1.57× | ||
| 17 | Alternative medicine | Business & Career | 1.56× | ||
| 18 | Etsy | Fashion & Accessoires | 1.54× | ||
| 19 | Organic food | Food & Beverages | 1.52× | ||
| 20 | Espresso | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.40× | |
| Mindfulness | BALANCE | 1.40× | |
| Family Orientation | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.97× |
Weight loss (Fitness And wellness) has an estimated audience of 5,334,983 people in Canada, concentrated in Ontario and British Columbia.
69.3% of Weight loss (Fitness And wellness) fans are female, 30.7% are male, with an average age of 40.4 years.
Weight loss (Fitness And wellness) fans show strongest brand affinity for Real property (1.87×), Local food (1.65×), and Organic food (1.52×) over the country average.
Weight loss (Fitness And wellness) fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~900K), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Local food (1.65×), Organic food (1.52×), Organic farming (1.57×), and Natural skin care (1.75×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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