Weight loss (Fitness And wellness) Audience in Canada
Weight loss (Fitness And wellness) has an estimated audience of 5,334,983 people in Canada. 69.3% are female, 30.7% are male, average age 40.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Local food, Organic food, Organic farming, Natural skin care.
The average Weight loss (Fitness And wellness) fan in Canada is 40.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Local food, Organic food, with strongest over-indexing on Real property (1.87× the country average). Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Weight loss (Fitness And wellness) fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 40.4 |
| Estimated audience size | 5,334,983 |
Audience persona
The typical Weight loss (Fitness And wellness) fan in Canada is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,317,524 | 1.48× |
| British Columbia | 857,950 | 1.07× |
| Alberta | 771,351 | 1.17× |
| Quebec | 461,973 | 0.36× |
| Manitoba | 204,364 | 1.02× |
| Saskatchewan | 187,819 | 1.11× |
| Nova Scotia | 166,850 | 1.05× |
| New Brunswick | 129,929 | 1.06× |
| Newfoundland and Labrador | 73,311 | 0.9× |
| Prince Edward Island | 22,203 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.87× | Home & Garden |
| Local food | 1.65× | Food & Beverages |
| Organic food | 1.52× | Food & Beverages |
| Organic farming | 1.57× | Food & Beverages |
| Natural skin care | 1.75× | Beauty & Wellness |
| Animal rights | 1.66× | Politics & Society |
| Etsy | 1.54× | Fashion & Accessoires |
| Fast casual restaurants | 1.68× | Food & Beverages |
| Online food ordering | 1.67× | Food & Beverages |
| Gluten-free diet | 1.93× | Food & Beverages |
| Blanket | 2.13× | Home & Garden |
| Personal trainer | 1.61× | Sports |
| Alternative medicine | 1.56× | Business & Career |
| Anti-aging cream | 1.65× | Beauty & Wellness |
| Gymshark | 1.82× | Sports |
| Wealth management | 1.66× | Business & Career |
| Low-carbohydrate diet | 2.15× | Food & Beverages |
| Bored Panda | 1.98× | Internet & Social Media |
| Espresso | 1.52× | Food & Beverages |
| Manicure | 1.52× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.4 |
| Mindfulness | BALANCE | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Design Affinity | PREMIUM | 1.34 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Weight loss (Fitness And wellness) audiences in other countries
- Weight loss (Fitness And wellness) — Germany
- Weight loss (Fitness And wellness) — United States
- Weight loss (Fitness And wellness) — United Kingdom
- Weight loss (Fitness And wellness) — France
- Weight loss (Fitness And wellness) — Italy
- Weight loss (Fitness And wellness) — Spain
- Weight loss (Fitness And wellness) — Brazil
- Weight loss (Fitness And wellness) — Japan
- Weight loss (Fitness And wellness) — South Korea
- Weight loss (Fitness And wellness) — India
- Weight loss (Fitness And wellness) — Mexico
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Weight loss (Fitness And wellness) have in Canada?
Weight loss (Fitness And wellness) has an estimated audience of 5,334,983 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Weight loss (Fitness And wellness) fans?
69.3% of Weight loss (Fitness And wellness) fans are female, 30.7% are male, with an average age of 40.4 years.
Which brands do Weight loss (Fitness And wellness) fans like most?
Weight loss (Fitness And wellness) fans show strongest brand affinity for Real property (1.87×), Local food (1.65×), and Organic food (1.52×) over the country average.
Where do Weight loss (Fitness And wellness) fans live in Canada?
Weight loss (Fitness And wellness) fans in Canada are most concentrated in Ontario (reach 3,317,524), British Columbia (reach 857,950), and Alberta (reach 771,351). These three regions account for the largest share of the active audience.
What other brands do Weight loss (Fitness And wellness) fans also like?
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Local food (1.65×), Organic food (1.52×), Organic farming (1.57×), and Natural skin care (1.75×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.