A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in India — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 5,547,865 people in India.
Weight loss (Fitness And wellness) has an estimated audience of 5,547,865 people in India. 35.9% are female, 64.1% are male, average age 33.6. Top brand affinities: True Detective, Roman Reigns, Seafood, Anthropology, Diet Coke.
Top brand affinities include True Detective, Roman Reigns, Seafood, with strongest over-indexing on True Detective (2.08× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Weight loss (Fitness And wellness) fan in India is more male, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for True Detective.
The key figures that characterise the Weight loss (Fitness And wellness) profile in India.
35.9% are female, 64.1% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 33.6 |
| Estimated audience size | 5,547,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Weight loss (Fitness And wellness) audience comes from India.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet Coke | Food & Beverages | 3.59× | ||
| 02 | Jim Carrey | Movies & TV | 3.59× | ||
| 03 | Air France | Travel & Leisure | 3.15× | ||
| 04 | Brock Lesnar | Sports | 3.12× | ||
| 05 | Roman Reigns | Sports | 3.01× | ||
| 06 | American Airlines | Travel & Leisure | 2.76× | ||
| 07 | Bed sheet | Home & Garden | 2.50× | ||
| 08 | British Airways | Travel & Leisure | 2.49× | ||
| 09 | United Nations | Politics & Society | 2.24× | ||
| 10 | Seafood | Food & Beverages | 2.12× | ||
| 11 | True Detective | Movies & TV | 2.08× | ||
| 12 | Breakfast | Food & Beverages | 1.81× | ||
| 13 | Mother's Day | Kids & Family | 1.78× | ||
| 14 | Pastry | Food & Beverages | 1.77× | ||
| 15 | Lunch | Food & Beverages | 1.73× | ||
| 16 | Anthropology | Business & Career | 1.71× | ||
| 17 | Bakery | Food & Beverages | 1.71× | ||
| 18 | Self-love | Health | 1.63× | ||
| 19 | Skirt | Fashion & Accessoires | 1.53× | ||
| 20 | Fashion show | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Indulgence | JOY | 1.24× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.66× | |
| Tradition | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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