A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Portugal — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 1,679,132 people in Portugal.
The average Weight loss (Fitness And wellness) fan in Portugal is 43.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Organic food, Local food, Organic farming, with strongest over-indexing on Organic food (1.54× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Weight loss (Fitness And wellness) fan in Portugal is more female, around 43.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic food.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Portugal.
71.2% are female, 28.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 43.5 |
| Estimated audience size | 1,679,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Weight loss (Fitness And wellness) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.37× | |
| 02 | Bragança District | ~20K | 1.07× | |
| 03 | Portalegre District | ~20K | 1.07× | |
| 04 | Guarda District | ~20K | 1.05× | |
| 05 | Beja District | ~30K | 1.04× | |
| 06 | Vila Real District | ~30K | 1.02× | |
| 07 | Évora District | ~30K | 1.02× | |
| 08 | Castelo Branco District | ~30K | 1.00× | |
| 09 | Madeira | ~50K | 0.98× | |
| 10 | Azores | ~50K | 0.98× | |
| 11 | Viana do Castelo District | ~40K | 0.98× | |
| 12 | Coimbra District | ~80K | 0.97× | |
| 13 | Viseu District | ~60K | 0.97× | |
| 14 | Leiria District | ~90K | 0.94× | |
| 15 | Lisbon District | ~500K | 0.92× | |
| 16 | Setúbal District | ~200K | 0.92× | |
| 17 | Aveiro District | ~100K | 0.92× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.81× | |
| 20 | Santarém District | ~60K | 0.81× |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superfood | Food & Beverages | 1.88× | ||
| 02 | Smoothie | Food & Beverages | 1.79× | ||
| 03 | Gymshark | Sports | 1.70× | ||
| 04 | Sugar substitute | Food & Beverages | 1.69× | ||
| 05 | Bodybuilding | Sports | 1.63× | ||
| 06 | Vegetarianism | Food & Beverages | 1.63× | ||
| 07 | Organic farming | Food & Beverages | 1.60× | ||
| 08 | Zero waste | Home & Garden | 1.60× | ||
| 09 | Water pollution | Politics & Society | 1.60× | ||
| 10 | Kiehl's | Beauty & Wellness | 1.59× | ||
| 11 | Local food | Food & Beverages | 1.58× | ||
| 12 | Online food ordering | Food & Beverages | 1.57× | ||
| 13 | Bioderma | Beauty & Wellness | 1.56× | ||
| 14 | Charlotte Tilbury | Beauty & Wellness | 1.56× | ||
| 15 | Organic food | Food & Beverages | 1.54× | ||
| 16 | Aerobics | Sports | 1.54× | ||
| 17 | Slow Food | Food & Beverages | 1.54× | ||
| 18 | Fast casual restaurants | Food & Beverages | 1.53× | ||
| 19 | Mineral water | Food & Beverages | 1.53× | ||
| 20 | Wedding Planners | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.38× | |
| Mindfulness | BALANCE | 1.38× | |
| Sports Activity | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.89× | |
| Tradition | CONSERVATISM | 0.95× |
Weight loss (Fitness And wellness) has an estimated audience of 1,679,132 people in Portugal, concentrated in Lisbon District and Porto District.
71.2% of Weight loss (Fitness And wellness) fans are female, 28.8% are male, with an average age of 43.5 years.
Weight loss (Fitness And wellness) fans show strongest brand affinity for Organic food (1.54×), Local food (1.58×), and Organic farming (1.6×) over the country average.
Weight loss (Fitness And wellness) fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Local food (1.58×), Organic farming (1.6×), Fast casual restaurants (1.53×), and Online food ordering (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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