A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Austria — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 861,929 people in Austria.
The average Weight loss (Fitness And wellness) fan in Austria is 38.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Billa (supermarket), Italian cuisine, Hair products, with strongest over-indexing on Billa (supermarket) (1.59× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Weight loss (Fitness And wellness) fan in Austria is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Weight loss (Fitness And wellness) profile in Austria.
69.8% are female, 30.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 38.3 |
| Estimated audience size | 861,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Weight loss (Fitness And wellness) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~100K | 1.22× | |
| 02 | Carinthia (state) | ~50K | 1.09× | |
| 03 | Burgenland | ~20K | 1.08× | |
| 04 | Lower Austria | ~100K | 1.01× | |
| 05 | Tyrol | ~60K | 0.97× | |
| 06 | Upper Austria | ~100K | 0.96× | |
| 07 | Salzburg | ~50K | 0.92× | |
| 08 | Vorarlberg | ~30K | 0.90× | |
| 09 | Vienna | ~100K | 0.86× |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian cuisine | Food & Beverages | 2.72× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.54× | ||
| 03 | Job interview | Business & Career | 2.51× | ||
| 04 | Cruises | Travel & Leisure | 2.33× | ||
| 05 | Luxury yacht | Travel & Leisure | 2.31× | ||
| 06 | Gourmet Foods | Food & Beverages | 2.18× | ||
| 07 | Sunglasses | Fashion & Accessoires | 2.16× | ||
| 08 | Dinner | Food & Beverages | 2.01× | ||
| 09 | Local food | Food & Beverages | 1.99× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.87× | ||
| 11 | Toys | Games | 1.86× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.86× | ||
| 13 | Hair products | Beauty & Wellness | 1.80× | ||
| 14 | Travel photography | Technology & Electronics | 1.77× | ||
| 15 | Distilled beverage | Food & Beverages | 1.64× | ||
| 16 | Breakfast | Food & Beverages | 1.64× | ||
| 17 | Billa (supermarket) | Shopping | 1.59× | ||
| 18 | Primark | Shopping | 1.59× | ||
| 19 | Hobby | Home & Garden | 1.55× | ||
| 20 | Blues music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| Career Orientation | POWER | 1.54× | |
| Travelling | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.96× |
Weight loss (Fitness And wellness) has an estimated audience of 861,929 people in Austria, concentrated in Vienna and Styria.
69.8% of Weight loss (Fitness And wellness) fans are female, 30.2% are male, with an average age of 38.3 years.
Weight loss (Fitness And wellness) fans show strongest brand affinity for Billa (supermarket) (1.59×), Italian cuisine (2.72×), and Hair products (1.8×) over the country average.
Weight loss (Fitness And wellness) fans in Austria are most concentrated in Vienna (reach ~100K), Styria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Italian cuisine (2.72×), Hair products (1.8×), Local food (1.99×), and TripAdvisor (2.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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