Rascasse Audience Intelligence

Weight loss (Fitness And wellness) Audience in Netherlands

A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Netherlands — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 1,823,511 people in Netherlands.

The average Weight loss (Fitness And wellness) fan in Netherlands is 43.2 years old, more female, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include Shopping and fashion, Valentine's Day, Love & Sex, with strongest over-indexing on Shopping and fashion (180.29× the country average).

Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Weight loss (Fitness And wellness) fan in Netherlands is more female, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Shopping and fashion.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Weight loss (Fitness And wellness) profile in Netherlands.

Audience size
1.8M
in Netherlands
Gender
77.4%
22.6% male
Age
43.2
average years
Country rank
#622
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weight loss (Fitness And wellness) fans

77.4% are female, 22.6% are male, average age 43.2.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Weight loss (Fitness And wellness) audience in Netherlands
MetricValue
Female77.4%
Male22.6%
Average age43.2
Estimated audience size1,823,511
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Weight loss (Fitness And wellness) audience in Netherlands
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4926%
50+28%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Weight loss (Fitness And wellness) audience comes from Netherlands.

Worldwide audience distribution share by country for Weight loss (Fitness And wellness)
CountryShare
United States24.5%
Japan5.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weight loss (Fitness And wellness) audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Weight loss (Fitness And wellness) fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~600K1.72×
02Flevoland~70K1.31×
03Zuid-Holland~500K1.28×
04North Brabant~300K0.99×
05Groningen~60K0.95×
06Drenthe~50K0.93×
07Gelderland~200K0.92×
08Limburg~100K0.92×
09Friesland~60K0.92×
10Zeeland~40K0.92×
11Utrecht~100K0.91×
12Overijssel~100K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weight loss (Fitness And wellness) audience
#·InterestCategoryAffinity×
01Fiber-optic communicationTechnology & Electronics552.19×
02Valentine's DayKids & Family549.97×
03Exfoliation (cosmetology)Beauty & Wellness258.39×
04SelfridgesShopping236.27×
05Shopping and fashionShopping180.29×
06Love & SexKids & Family168.01×
07Pound cakeFood & Beverages40.43×
08AtheismPolitics & Society27.48×
09Game consolesTechnology & Electronics23.74×
10Real estate brokerHome & Garden21.01×
11HormoneHealth17.22×
12Burnout (psychology)Health16.12×
13Sustainable productsPolitics & Society13.51×
14Christmas treeKids & Family12.41×
15Live televisionMovies & TV11.80×
16DentistryBusiness & Career11.28×
17OrchidaceaeHome & Garden9.51×
18FreewareTechnology & Electronics8.81×
19General practitionerHealth8.52×
20Human rightsPolitics & Society7.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weight loss (Fitness And wellness) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Weight loss (Fitness And wellness) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
MindfulnessBALANCE1.36×
PatriotismCONSERVATISM1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Weight loss (Fitness And wellness) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
Need for SecurityCONSERVATISM0.95×
IndividualismJOY0.98×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Weight loss (Fitness And wellness) have in Netherlands?

Weight loss (Fitness And wellness) has an estimated audience of 1,823,511 people in Netherlands, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Weight loss (Fitness And wellness) fans?

77.4% of Weight loss (Fitness And wellness) fans are female, 22.6% are male, with an average age of 43.2 years.

03

Which brands do Weight loss (Fitness And wellness) fans like most?

Weight loss (Fitness And wellness) fans show strongest brand affinity for Shopping and fashion (180.29×), Valentine's Day (549.97×), and Love & Sex (168.01×) over the country average.

04

Where do Weight loss (Fitness And wellness) fans live in Netherlands?

Weight loss (Fitness And wellness) fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Weight loss (Fitness And wellness) fans also like?

Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Valentine's Day (549.97×), Love & Sex (168.01×), Exfoliation (cosmetology) (258.39×), and Game consoles (23.74×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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