Weight loss (Fitness And wellness) Audience in Germany
Weight loss (Fitness And wellness) has an estimated audience of 6,281,520 people in Germany. 68.9% are female, 31.1% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Western Union, Real property, D&R, Tagesschau.
The average Weight loss (Fitness And wellness) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Western Union, Real property, with strongest over-indexing on Google Flights (13.72× the country average). Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Weight loss (Fitness And wellness) fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 37.2 |
| Estimated audience size | 6,281,520 |
Audience persona
The typical Weight loss (Fitness And wellness) fan in Germany is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,305,061 | 0.95× |
| Bayern | 938,058 | 0.93× |
| Baden-Württemberg | 791,067 | 0.92× |
| Niedersachsen | 659,332 | 1.08× |
| Hessen | 402,374 | 0.84× |
| Sachsen | 352,740 | 1.14× |
| Rheinland-Pfalz | 323,942 | 1.03× |
| Brandenburg | 258,126 | 1.32× |
| Berlin | 229,517 | 0.82× |
| Schleswig-Holstein | 209,463 | 0.93× |
| Sachsen-Anhalt | 207,732 | 1.28× |
| Thüringen | 182,888 | 1.14× |
| Mecklenburg-Vorpommern | 150,799 | 1.26× |
| Hamburg | 106,048 | 0.75× |
| Saarland | 74,315 | 0.96× |
| Bremen | 34,666 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 13.72× | Travel & Leisure |
| Western Union | 6.33× | Business & Career |
| Real property | 6.97× | Home & Garden |
| D&R | 13.84× | Technology & Electronics |
| Tagesschau | 2.76× | Movies & TV |
| Felix Baumgartner | 4.99× | Sports |
| WE Fashion | 9.29× | Fashion & Accessoires |
| Carlo Ancelotti | 13.84× | Sports |
| University of Hamburg | 13.84× | Business & Career |
| Pets | 1.65× | Pets & Animals |
| Spiegel Online | 1.89× | News |
| Free University of Berlin | 9.98× | Business & Career |
| Do it yourself (DIY) | 1.77× | Home & Garden |
| Satire | 3.28× | Literature |
| Migros | 7.86× | Shopping |
| Storm of Love | 2.88× | Movies & TV |
| Automobiles | 1.5× | Cars & Mobility |
| Sam Heughan | 6.62× | Movies & TV |
| Transfermarkt | 1.97× | Sports |
| Daikin | 13.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Sustainability | BALANCE | 1.47 |
| Sports Activity | POWER | 1.45 |
| Healthy Lifestyle | BALANCE | 1.43 |
| Pet Ownership | JOY | 1.34 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Weight loss (Fitness And wellness) audiences in other countries
- Weight loss (Fitness And wellness) — United States
- Weight loss (Fitness And wellness) — United Kingdom
- Weight loss (Fitness And wellness) — France
- Weight loss (Fitness And wellness) — Italy
- Weight loss (Fitness And wellness) — Spain
- Weight loss (Fitness And wellness) — Brazil
- Weight loss (Fitness And wellness) — Japan
- Weight loss (Fitness And wellness) — South Korea
- Weight loss (Fitness And wellness) — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Weight loss (Fitness And wellness) have in Germany?
Weight loss (Fitness And wellness) has an estimated audience of 6,281,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weight loss (Fitness And wellness) fans?
68.9% of Weight loss (Fitness And wellness) fans are female, 31.1% are male, with an average age of 37.2 years.
Which brands do Weight loss (Fitness And wellness) fans like most?
Weight loss (Fitness And wellness) fans show strongest brand affinity for Google Flights (13.72×), Western Union (6.33×), and Real property (6.97×) over the country average.
Where do Weight loss (Fitness And wellness) fans live in Germany?
Weight loss (Fitness And wellness) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,305,061), Bayern (reach 938,058), and Baden-Württemberg (reach 791,067). These three regions account for the largest share of the active audience.
What other brands do Weight loss (Fitness And wellness) fans also like?
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Western Union (6.33×), Real property (6.97×), D&R (13.84×), and Tagesschau (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.