Rascasse Audience Intelligence

Weight loss (Fitness And wellness) Audience in Germany

A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Germany — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 6,281,520 people in Germany.

#460among Topic in Germany#20in Health

The average Weight loss (Fitness And wellness) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Humboldt University of Berlin, Free University of Berlin, with strongest over-indexing on Google Flights (13.84× the country average).

Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weight loss (Fitness And wellness) fan in Germany is more female, around 37.2 years old, with strong Mindfulness tendencies and a notable affinity for Google Flights.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weight loss (Fitness And wellness) profile in Germany.

Audience size
6.3M
in Germany
Gender
68.9%♀
31.1% male
Age
37.2
average years
Country rank
#745
Topic in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weight loss (Fitness And wellness) fans

68.9% are female, 31.1% are male, average age 37.2.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Weight loss (Fitness And wellness) audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age37.2
Estimated audience size6,281,520
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Weight loss (Fitness And wellness) audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4921%
50+13%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Weight loss (Fitness And wellness) audience comes from Germany.

Worldwide audience distribution share by country for Weight loss (Fitness And wellness)
CountryShare
United States24.5%
Japan5.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weight loss (Fitness And wellness) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weight loss (Fitness And wellness) fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~300K1.29×
02Sachsen-Anhalt~200K1.29×
03Mecklenburg-Vorpommern~200K1.26×
04Thüringen~200K1.15×
05Sachsen~300K1.14×
06Niedersachsen~600K1.07×
07Rheinland-Pfalz~300K1.03×
08Saarland~80K1.01×
09Schleswig-Holstein~200K0.95×
10Nordrhein-Westfalen~1.5M0.93×
11Bayern~900K0.91×
12Baden-Württemberg~800K0.90×
13Hessen~400K0.85×
14Berlin~200K0.80×
15Hamburg~100K0.77×
16Bremen~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Weight loss (Fitness And wellness), Germany
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weight loss (Fitness And wellness) audience
#·InterestCategoryAffinity×
01Google FlightsTravel & Leisure13.84×
02Humboldt University of BerlinBusiness & Career13.84×
03Free University of BerlinBusiness & Career13.84×
04Carlo AncelottiSports13.84×
05DaikinHome & Garden13.84×
06Queen LatifahMusic & Radio13.84×
07RWTH Aachen UniversityBusiness & Career12.69×
08Paulo CoelhoLiterature12.62×
09University of HamburgBusiness & Career10.55×
10Old NavyFashion & Accessoires9.25×
11WE FashionFashion & Accessoires7.55×
12D&RTechnology & Electronics7.43×
13PandoraFashion & Accessoires3.90×
14KitchenHome & Garden2.33×
15Organic foodFood & Beverages1.95×
16TagesschauMovies & TV1.89×
17AirbnbTravel & Leisure1.68×
18Do it yourself (DIY)Home & Garden1.65×
19VeganismFood & Beverages1.59×
20Netto Marken-DiscountShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weight loss (Fitness And wellness) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weight loss (Fitness And wellness) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.64×
SustainabilityBALANCE1.63×
Healthy LifestyleBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weight loss (Fitness And wellness) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Social Media UsageJOY0.98×
Career OrientationPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weight loss (Fitness And wellness) have in Germany?

Weight loss (Fitness And wellness) has an estimated audience of 6,281,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Weight loss (Fitness And wellness) fans?

68.9% of Weight loss (Fitness And wellness) fans are female, 31.1% are male, with an average age of 37.2 years.

03

Which brands do Weight loss (Fitness And wellness) fans like most?

Weight loss (Fitness And wellness) fans show strongest brand affinity for Google Flights (13.84×), Humboldt University of Berlin (13.84×), and Free University of Berlin (13.84×) over the country average.

04

Where do Weight loss (Fitness And wellness) fans live in Germany?

Weight loss (Fitness And wellness) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Weight loss (Fitness And wellness) fans also like?

Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Humboldt University of Berlin (13.84×), Free University of Berlin (13.84×), RWTH Aachen University (12.69×), and Tagesschau (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Weight loss (Fitness And wellness) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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