Rascasse Audience Intelligence

Paulo Coelho Audience in Germany

A data profile of the people who buy, follow and care about Paulo Coelho in Germany — modelled from more than twelve digital signal sources. Paulo Coelho has an estimated audience of 275,057 people in Germany.

#62among Author in Germany#3978among Person in Germany#352in Literature

The average Paulo Coelho fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Weight loss (Fitness And wellness), Berliner Morgenpost, Ken Wilber, with strongest over-indexing on Weight loss (Fitness And wellness) (12.62× the country average).

Demographically, the Paulo Coelho audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paulo Coelho fan in Germany is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Weight loss (Fitness And wellness).

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paulo Coelho profile in Germany.

Audience size
275K
in Germany
Gender
78.8%♀
21.2% male
Age
43.2
average years
Country rank
#18482
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paulo Coelho fans

78.8% are female, 21.2% are male, average age 43.2.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Paulo Coelho audience in Germany
MetricValue
Female78.8%
Male21.2%
Average age43.2
Estimated audience size275,057
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Paulo Coelho audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4927%
50+27%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Paulo Coelho audience comes from Germany.

Worldwide audience distribution share by country for Paulo Coelho
CountryShare
Brazil23.6%
United States9.2%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paulo Coelho audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paulo Coelho fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.50×
02Hamburg~9K1.43×
03Hessen~30K1.31×
04Baden-Württemberg~50K1.18×
05Bayern~50K1.17×
06Nordrhein-Westfalen~70K1.15×
07Bremen~3K1.07×
08Rheinland-Pfalz~10K0.95×
09Schleswig-Holstein~9K0.92×
10Sachsen~10K0.90×
11Niedersachsen~20K0.86×
12Saarland~3K0.85×
13Brandenburg~7K0.78×
14Thüringen~5K0.75×
15Mecklenburg-Vorpommern~4K0.73×
16Sachsen-Anhalt~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Paulo Coelho, Germany
0.65×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paulo Coelho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paulo Coelho audience
#·InterestCategoryAffinity×
01Ken WilberLiterature92.99×
02Elena FerranteLiterature88.83×
03Isabel AllendeLiterature77.65×
04Pierre FranckhMovies & TV55.65×
05Greta GerwigMovies & TV53.04×
06Russell BrandMovies & TV31.23×
07Berliner MorgenpostNews20.00×
08Kronen ZeitungNews19.96×
09Cancer awarenessHealth19.39×
10WisdomPolitics & Society18.96×
11KarmaBeauty & Wellness18.48×
12Self-healingHealth17.91×
13SpiritualityHealth13.81×
14Weight loss (Fitness And wellness)Health12.62×
15Romance (love)Beauty & Wellness12.59×
16Die ZeitNews11.36×
17SoulHealth11.25×
18HospitalHealth10.75×
19Wellness (alternative medicine)Health8.26×
20Stress (biology)Health7.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paulo Coelho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paulo Coelho audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.94×
IndulgenceJOY3.50×
SpiritualityBALANCE3.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paulo Coelho audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.93×
Luxury OrientationPREMIUM0.94×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paulo Coelho have in Germany?

Paulo Coelho has an estimated audience of 275,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paulo Coelho fans?

78.8% of Paulo Coelho fans are female, 21.2% are male, with an average age of 43.2 years.

03

Which brands do Paulo Coelho fans like most?

Paulo Coelho fans show strongest brand affinity for Weight loss (Fitness And wellness) (12.62×), Berliner Morgenpost (20×), and Ken Wilber (92.99×) over the country average.

04

Where do Paulo Coelho fans live in Germany?

Paulo Coelho fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paulo Coelho fans also like?

Beyond Paulo Coelho itself, the audience over-indexes on Berliner Morgenpost (20×), Ken Wilber (92.99×), Spirituality (13.81×), and Pierre Franckh (55.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in Germany

See Paulo Coelho audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paulo Coelho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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