Paulo Coelho Audience in Germany
Paulo Coelho has an estimated audience of 280,412 people in Germany. 78.8% are female, 21.2% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Weight loss (Fitness And wellness), Berliner Morgenpost, Ken Wilber, Spirituality, Pierre Franckh.
The average Paulo Coelho fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Weight loss (Fitness And wellness), Berliner Morgenpost, Ken Wilber, with strongest over-indexing on Weight loss (Fitness And wellness) (12.62× the country average). Demographically, the Paulo Coelho audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Paulo Coelho fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 43.2 |
| Estimated audience size | 280,412 |
Audience persona
The typical Paulo Coelho fan in Germany is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Weight loss (Fitness And wellness).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,533 | 1.2× |
| Bayern | 52,830 | 1.17× |
| Baden-Württemberg | 46,201 | 1.21× |
| Hessen | 29,092 | 1.36× |
| Niedersachsen | 23,400 | 0.86× |
| Berlin | 19,995 | 1.59× |
| Rheinland-Pfalz | 13,190 | 0.94× |
| Sachsen | 11,995 | 0.87× |
| Schleswig-Holstein | 9,171 | 0.91× |
| Hamburg | 9,087 | 1.43× |
| Brandenburg | 6,419 | 0.74× |
| Thüringen | 4,758 | 0.67× |
| Sachsen-Anhalt | 4,106 | 0.57× |
| Mecklenburg-Vorpommern | 3,394 | 0.63× |
| Saarland | 2,690 | 0.78× |
| Bremen | 2,557 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weight loss (Fitness And wellness) | 12.62× | Health |
| Berliner Morgenpost | 20× | News |
| Ken Wilber | 92.99× | Literature |
| Spirituality | 13.81× | Health |
| Pierre Franckh | 55.65× | Movies & TV |
| Isabel Allende | 77.65× | Literature |
| Elena Ferrante | 88.83× | Literature |
| Stress (biology) | 7.89× | Health |
| Wellness (alternative medicine) | 8.26× | Health |
| Soul | 11.25× | Health |
| Cancer awareness | 19.39× | Health |
| Wisdom | 18.96× | Politics & Society |
| Die Zeit | 11.36× | News |
| Kronen Zeitung | 19.96× | News |
| Russell Brand | 31.23× | Movies & TV |
| Self-healing | 17.91× | Health |
| Hospital | 10.75× | Health |
| Greta Gerwig | 53.04× | Movies & TV |
| Romance (love) | 12.59× | Beauty & Wellness |
| Karma | 18.48× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.31 |
| Community Orientation | OPEN | 1.57 |
| Sports Activity | POWER | 1.55 |
| Spirituality | BALANCE | 1.47 |
| Early Adopter Mentality | POWER | 1.45 |
| Tradition | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.6% |
| United States | 8.9% |
| Germany | 5.9% |
See Paulo Coelho audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Paulo Coelho have in Germany?
Paulo Coelho has an estimated audience of 280,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paulo Coelho fans?
78.8% of Paulo Coelho fans are female, 21.2% are male, with an average age of 43.2 years.
Which brands do Paulo Coelho fans like most?
Paulo Coelho fans show strongest brand affinity for Weight loss (Fitness And wellness) (12.62×), Berliner Morgenpost (20×), and Ken Wilber (92.99×) over the country average.
Where do Paulo Coelho fans live in Germany?
Paulo Coelho fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,533), Bayern (reach 52,830), and Baden-Württemberg (reach 46,201). These three regions account for the largest share of the active audience.
What other brands do Paulo Coelho fans also like?
Beyond Paulo Coelho itself, the audience over-indexes on Berliner Morgenpost (20×), Ken Wilber (92.99×), Spirituality (13.81×), and Pierre Franckh (55.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paulo Coelho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.