Rascasse Audience Intelligence

Paulo Coelho Audience in United States

A data profile of the people who buy, follow and care about Paulo Coelho in United States — modelled from more than twelve digital signal sources. Paulo Coelho has an estimated audience of 432,715 people in United States.

#141among Author in United States#9771among Person in United States#987in Literature

The average Paulo Coelho fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include What's Up!, Baths, How to Dress Well, with strongest over-indexing on What's Up! (305.84× the country average).

Demographically, the Paulo Coelho audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paulo Coelho fan in United States is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for What's Up!.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paulo Coelho profile in United States.

Audience size
433K
in United States
Gender
71.3%♀
28.7% male
Age
41.9
average years
Country rank
#39802
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paulo Coelho fans

71.3% are female, 28.7% are male, average age 41.9.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Paulo Coelho audience in United States
MetricValue
Female71.3%
Male28.7%
Average age41.9
Estimated audience size432,715
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Paulo Coelho audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Paulo Coelho audience comes from United States.

Worldwide audience distribution share by country for Paulo Coelho
CountryShare
Brazil23.6%
United States9.2%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paulo Coelho audience in United States is strongest.

Fig. 05

Top regions by affinity

Paulo Coelho fans by region: top regions in United States
#RegionReachAffinity×
01Florida~40K1.49×
02Washington, District of Columbia~2K1.48×
03Massachusetts~10K1.46×
04California~70K1.45×
05New York~30K1.43×
06Utah~5K1.41×
07Hawaii~2K1.32×
08Colorado~9K1.31×
09New Jersey~10K1.30×
10Oregon~6K1.27×
11Connecticut~5K1.26×
12Washington~10K1.23×
13New Mexico~2K1.19×
14Texas~40K1.16×
15Arizona~10K1.15×
16Virginia~10K1.14×
17Maryland~8K1.11×
18Rhode Island~1K1.11×
19Nevada~4K1.09×
20Alaska<1K1.04×
21Illinois~10K1.03×
22Vermont<1K1.02×
23New Hampshire~2K1.00×
24Georgia~10K0.99×
25Maine~1K0.99×
26Montana~1K0.99×
27Idaho~2K0.98×
28North Carolina~10K0.95×
29Pennsylvania~10K0.94×
30Delaware~1K0.88×
31Kansas~3K0.86×
32Nebraska~2K0.86×
33Indiana~7K0.85×
34Minnesota~5K0.85×
35Tennessee~7K0.84×
36South Dakota<1K0.84×
37North Dakota<1K0.84×
38Michigan~9K0.82×
39South Carolina~5K0.82×
40Oklahoma~4K0.82×
41Missouri~5K0.80×
42Wisconsin~5K0.78×
43Alabama~5K0.78×
44Louisiana~4K0.78×
45Kentucky~4K0.77×
46Arkansas~3K0.77×
47Ohio~10K0.76×
48West Virginia~1K0.76×
49Iowa~3K0.75×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Paulo Coelho, United States
0.71×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paulo Coelho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paulo Coelho audience
#·InterestCategoryAffinity×
01What's Up!Music & Radio305.84×
02How to Dress WellMusic & Radio96.67×
03David Allen (author)Person68.67×
04BathsMusic & Radio65.10×
05Leonidas (chocolate maker)Food & Beverages64.54×
06May DayMusic & Radio64.53×
07Viktor FranklLiterature49.29×
08Longy School of Music of Bard CollegeArts & Culture39.56×
09Carnatic musicMusic & Radio37.96×
10TalamascaMusic & Radio37.63×
11Tara BrachLiterature35.42×
12Ram DassLiterature33.80×
13For Love & LemonsFashion & Accessoires32.73×
14Puzzle : GameGames29.14×
15Gaia OnlineInternet & Social Media27.00×
16Rover.comPets & Animals26.30×
17MindvalleyBusiness & Career14.57×
18DreamHealth5.27×
19UruguayTravel & Leisure4.80×
20GratitudePolitics & Society3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paulo Coelho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paulo Coelho audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.16×
TraditionCONSERVATISM1.66×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paulo Coelho audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
Risk AppetiteTHRILL1.03×
PatriotismCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paulo Coelho have in United States?

Paulo Coelho has an estimated audience of 432,715 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Paulo Coelho fans?

71.3% of Paulo Coelho fans are female, 28.7% are male, with an average age of 41.9 years.

03

Which brands do Paulo Coelho fans like most?

Paulo Coelho fans show strongest brand affinity for What's Up! (305.84×), Baths (65.1×), and How to Dress Well (96.67×) over the country average.

04

Where do Paulo Coelho fans live in United States?

Paulo Coelho fans in United States are most concentrated in California (reach ~70K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Paulo Coelho fans also like?

Beyond Paulo Coelho itself, the audience over-indexes on Baths (65.1×), How to Dress Well (96.67×), May Day (64.53×), and Viktor Frankl (49.29×) compared to the United States average.

Appendix

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See Paulo Coelho audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paulo Coelho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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