Paulo Coelho Audience in United States
Paulo Coelho has an estimated audience of 419,713 people in United States. 71.3% are female, 28.7% are male, average age 41.9. Top regions: California, Florida, Texas. Top brand affinities: Baths, How to Dress Well, May Day, Viktor Frankl, Leonidas (chocolate maker).
The average Paulo Coelho fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Baths, How to Dress Well, May Day, with strongest over-indexing on Baths (65.1× the country average). Demographically, the Paulo Coelho audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Paulo Coelho fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 41.9 |
| Estimated audience size | 419,713 |
Audience persona
The typical Paulo Coelho fan in United States is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Baths.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,631 | 1.53× |
| Florida | 45,716 | 1.61× |
| Texas | 44,109 | 1.22× |
| New York | 36,399 | 1.55× |
| Illinois | 14,972 | 1.07× |
| New Jersey | 13,728 | 1.29× |
| Pennsylvania | 13,314 | 0.94× |
| Georgia | 13,292 | 1.03× |
| North Carolina | 12,563 | 0.99× |
| Massachusetts | 12,280 | 1.49× |
| Virginia | 11,977 | 1.17× |
| Washington | 10,873 | 1.29× |
| Arizona | 10,328 | 1.21× |
| Ohio | 10,075 | 0.78× |
| Michigan | 9,459 | 0.86× |
| Colorado | 8,732 | 1.32× |
| Maryland | 8,004 | 1.11× |
| Tennessee | 7,231 | 0.86× |
| Oregon | 6,521 | 1.36× |
| Indiana | 5,897 | 0.77× |
| Missouri | 5,520 | 0.82× |
| Connecticut | 5,510 | 1.31× |
| Utah | 5,262 | 1.4× |
| South Carolina | 5,113 | 0.81× |
| Minnesota | 4,993 | 0.83× |
| Wisconsin | 4,736 | 0.75× |
| Nevada | 4,460 | 1.1× |
| Alabama | 4,169 | 0.71× |
| Louisiana | 4,020 | 0.74× |
| Kentucky | 3,944 | 0.75× |
| Oklahoma | 3,799 | 0.82× |
| Kansas | 2,701 | 0.82× |
| Hawaii | 2,459 | 1.36× |
| Arkansas | 2,442 | 0.71× |
| New Mexico | 2,396 | 1.14× |
| Iowa | 2,324 | 0.67× |
| Washington, District of Columbia | 2,061 | 1.63× |
| Idaho | 1,997 | 0.95× |
| Mississippi | 1,956 | 0.57× |
| Nebraska | 1,622 | 0.77× |
| New Hampshire | 1,556 | 0.94× |
| Rhode Island | 1,527 | 1.14× |
| Maine | 1,393 | 0.93× |
| Montana | 1,087 | 0.93× |
| West Virginia | 1,082 | 0.55× |
| Alaska | 821 | 0.91× |
| Delaware | 792 | 0.68× |
| Vermont | 715 | 0.97× |
| South Dakota | 615 | 0.63× |
| North Dakota | 497 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baths | 65.1× | Music & Radio |
| How to Dress Well | 96.67× | Music & Radio |
| May Day | 64.53× | Music & Radio |
| Viktor Frankl | 49.29× | Literature |
| Leonidas (chocolate maker) | 64.54× | Food & Beverages |
| Talamasca | 37.63× | Music & Radio |
| For Love & Lemons | 32.73× | Fashion & Accessoires |
| Gratitude | 3.84× | Politics & Society |
| Carnatic music | 37.96× | Music & Radio |
| Rover.com | 26.3× | Pets & Animals |
| David Allen (author) | 68.67× | |
| Longy School of Music of Bard College | 39.56× | Arts & Culture |
| Puzzle : Game | 29.14× | Games |
| Mindvalley | 14.57× | Business & Career |
| Ram Dass | 33.8× | Literature |
| Gaia Online | 27× | Internet & Social Media |
| Dream | 5.27× | Health |
| Uruguay | 4.8× | Travel & Leisure |
| Tara Brach | 35.42× | Literature |
| Robert Trujillo | 24.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.88 |
| Spirituality | BALANCE | 1.53 |
| Indulgence | JOY | 1.35 |
| Travelling | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.28 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.6% |
| United States | 8.9% |
| Germany | 5.9% |
See Paulo Coelho audiences in other countries
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Frequently asked questions
How many fans does Paulo Coelho have in United States?
Paulo Coelho has an estimated audience of 419,713 people in United States, concentrated in California and Florida.
What is the gender split and age of Paulo Coelho fans?
71.3% of Paulo Coelho fans are female, 28.7% are male, with an average age of 41.9 years.
Which brands do Paulo Coelho fans like most?
Paulo Coelho fans show strongest brand affinity for Baths (65.1×), How to Dress Well (96.67×), and May Day (64.53×) over the country average.
Where do Paulo Coelho fans live in United States?
Paulo Coelho fans in United States are most concentrated in California (reach 70,631), Florida (reach 45,716), and Texas (reach 44,109). These three regions account for the largest share of the active audience.
What other brands do Paulo Coelho fans also like?
Beyond Paulo Coelho itself, the audience over-indexes on How to Dress Well (96.67×), May Day (64.53×), Viktor Frankl (49.29×), and Leonidas (chocolate maker) (64.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Paulo Coelho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.