Baths Audience in United States
Baths has an estimated audience of 1,242,036 people in United States. 60.9% are female, 39.1% are male, average age 35.2. Top brand affinities: Home equity, UK garage, Home construction, Car Seat Headrest, Dog breed.
Top brand affinities include Home equity, UK garage, Home construction, with strongest over-indexing on Home equity (3.37× the country average). Demographically, the Baths audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Baths fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 35.2 |
| Estimated audience size | 1,242,036 |
Audience persona
The typical Baths fan in United States is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 3.37× | Home & Garden |
| UK garage | 8.32× | Music & Radio |
| Home construction | 2.06× | Home & Garden |
| Car Seat Headrest | 22.53× | Music & Radio |
| Dog breed | 1.5× | Pets & Animals |
| JDSU | 3.21× | Business & Career |
| Combat sport | 1.56× | Sports |
| Isometric exercise | 8.44× | Sports |
| Nebraska Cornhuskers football | 3.29× | Sports |
| Elsword | 14.86× | Games |
| Nick Jr. (Australia) | 7.97× | Kids & Family |
| Nationality | 1.84× | Politics & Society |
| Pro-Ject | 3.48× | Music & Radio |
| Natural rubber | 1.7× | Cars & Mobility |
| Corona (band) | 4.67× | Music & Radio |
| Stamp collecting | 3.73× | Home & Garden |
| Morphine (band) | 6.02× | Music & Radio |
| Graham Greene | 4.42× | Literature |
| Staycation | 2.15× | Home & Garden |
| Electrolyte | 2.9× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.64 |
| Luxury Orientation | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.39 |
| Mindfulness | BALANCE | 1.33 |
| Sustainability | BALANCE | 1.32 |
| Tradition | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| United States | 15.8% |
| Italy | 3.4% |
See Baths audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.