Rascasse Audience Intelligence

LG TV Target Market in United States

A data profile of the people who buy, follow and care about LG TV in United States — modelled from more than twelve digital signal sources. LG TV has an estimated audience of 574,939 people in United States.

#3484among Brand in United States#957in Technology & Electronics

The average LG TV fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hostelling International, Sigma, UTEP Miners football, with strongest over-indexing on Hostelling International (85.97× the country average).

Demographically, the LG TV audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LG TV fan in United States is balanced, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelling International.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LG TV profile in United States.

Audience size
575K
in United States
Gender
52.3%♀
47.7% male
Age
35.1
average years
Country rank
#33680
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LG TV

52.3% are female, 47.7% are male, average age 35.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for LG TV audience in United States
MetricValue
Female52.3%
Male47.7%
Average age35.1
Estimated audience size574,939
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the LG TV audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

19.2%

of the worldwide LG TV audience comes from United States.

Worldwide audience distribution share by country for LG TV
CountryShare
United States19.2%
India10.8%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LG TV audience in United States is strongest.

Fig. 05

Top regions by affinity

LG TV customers by region in United States
#RegionReachAffinity×
01Michigan~20K1.13×
02Iowa~5K1.12×
03Kansas~5K1.12×
04Louisiana~8K1.10×
05Florida~40K1.09×
06Tennessee~10K1.09×
07Nebraska~3K1.09×
08Ohio~20K1.08×
09Texas~50K1.07×
10Illinois~20K1.07×
11Colorado~9K1.06×
12New Jersey~20K1.05×
13Virginia~10K1.05×
14New York~30K1.04×
15Washington~10K1.04×
16Indiana~10K1.04×
17South Dakota~1K1.04×
18California~60K1.03×
19Kentucky~7K1.03×
20Idaho~3K1.03×
21Oklahoma~6K1.02×
22Georgia~20K1.01×
23Arizona~10K1.01×
24Maryland~10K1.01×
25Wisconsin~9K1.01×
26South Carolina~9K1.01×
27Minnesota~8K1.01×
28Oregon~7K1.01×
29Connecticut~6K1.01×
30Nevada~6K1.01×
31Mississippi~5K1.01×
32North Carolina~20K1.00×
33Pennsylvania~20K0.99×
34Massachusetts~10K0.99×
35Missouri~9K0.99×
36Alabama~8K0.99×
37Hawaii~2K0.98×
38Delaware~2K0.98×
39New Mexico~3K0.97×
40Arkansas~4K0.96×
41Montana~2K0.96×
42West Virginia~2K0.95×
43New Hampshire~2K0.95×
44North Dakota~1K0.95×
45Washington, District of Columbia~2K0.92×
46Rhode Island~2K0.91×
47Maine~2K0.89×
48Utah~4K0.87×
49Vermont<1K0.83×
50Alaska<1K0.82×
Fig. 06

Affinity by region

Affinity by region — LG TV, United States
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LG TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LG TV audience
#·InterestCategoryAffinity×
01Mirrors of AlbionGames1811.46×
02Gran Meliá Hotels & ResortsTravel & Leisure880.73×
03UTEP ATHLETICSSports539.61×
04Škoda Rapid (2011)Cars & Mobility441.31×
05The University of New Mexico - UNMBusiness & Career431.46×
06Luang PrabangTravel & Leisure423.09×
07UTEP Miners footballSports402.57×
08PatongTravel & Leisure282.60×
09AutechreMusic & Radio246.89×
10SigmaCars & Mobility239.62×
11Medics (Polish TV series)Movies & TV208.81×
12Mr. BricolageShopping189.83×
13Downtown RaleighTravel & Leisure171.34×
14NanotechnologyBusiness & Career117.68×
15DezeenHome & Garden104.26×
16Hostelling InternationalTravel & Leisure85.97×
17Dots (video game)Games72.95×
18TeletubbiesKids & Family43.01×
19PolymarketBusiness & Career16.58×
20GmailInternet & Social Media12.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LG TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LG TV audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM15.75×
SpiritualityBALANCE11.09×
MindfulnessBALANCE7.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LG TV audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Community OrientationOPEN0.66×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LG TV's target market in United States?

LG TV's target market in United States covers an estimated 574,939 people, concentrated in California and Texas.

02

What is the gender split and age of LG TV customers?

52.3% of the LG TV audience are female, 47.7% are male, with an average age of 35.1 years.

03

Which brands do LG TV fans like most?

LG TV fans show strongest brand affinity for Hostelling International (85.97×), Sigma (239.62×), and UTEP Miners football (402.57×) over the country average.

04

Where do LG TV fans live in United States?

LG TV fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do LG TV fans also like?

Beyond LG TV itself, the audience over-indexes on Sigma (239.62×), UTEP Miners football (402.57×), Downtown Raleigh (171.34×), and The University of New Mexico - UNM (431.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See LG TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LG TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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