Rascasse Audience Intelligence

Sigma Target Market in United States

A data profile of the people who buy, follow and care about Sigma in United States — modelled from more than twelve digital signal sources. Sigma has an estimated audience of 1,560,789 people in United States.

#6among Bicycle in United States#1790among Brand in United States#567in Cars & Mobility

The average Sigma fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LG TV, CitizenM, Camera stabilizer, with strongest over-indexing on LG TV (239.62× the country average).

Demographically, the Sigma audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sigma fan in United States is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for LG TV.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sigma profile in United States.

Audience size
1.6M
in United States
Gender
54.6%♀
45.4% male
Age
38.4
average years
Country rank
#17234
Brand in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sigma

54.6% are female, 45.4% are male, average age 38.4.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Sigma audience in United States
MetricValue
Female54.6%
Male45.4%
Average age38.4
Estimated audience size1,560,789
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Sigma audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Sigma audience comes from United States.

Worldwide audience distribution share by country for Sigma
CountryShare
United States10.8%
Italy9.1%
China7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sigma audience in United States is strongest.

Fig. 05

Top regions by affinity

Sigma customers by region in United States
#RegionReachAffinity×
01Washington~50K1.28×
02Utah~20K1.26×
03California~200K1.20×
04Texas~200K1.20×
05Alaska~5K1.20×
06Arizona~50K1.18×
07Hawaii~9K1.18×
08Virginia~50K1.11×
09Michigan~50K1.10×
10Massachusetts~40K1.10×
11Indiana~40K1.10×
12Oregon~20K1.08×
13North Dakota~4K1.08×
14Florida~100K1.07×
15Oklahoma~20K1.07×
16Missouri~30K1.06×
17Iowa~20K1.06×
18New York~100K1.05×
19Idaho~10K1.04×
20Kansas~20K1.03×
21Nevada~20K1.02×
22Nebraska~9K1.01×
23South Dakota~4K1.01×
24West Virginia~9K1.00×
25Minnesota~30K0.99×
26Georgia~60K0.98×
27North Carolina~60K0.98×
28Maryland~30K0.98×
29Kentucky~20K0.97×
30Illinois~60K0.96×
31New Jersey~50K0.96×
32Colorado~30K0.96×
33Arkansas~10K0.96×
34New Mexico~9K0.96×
35Ohio~50K0.94×
36Tennessee~30K0.93×
37Connecticut~20K0.93×
38Pennsylvania~60K0.92×
39Wisconsin~30K0.92×
40Louisiana~20K0.92×
41Alabama~20K0.91×
42Montana~5K0.90×
43New Hampshire~6K0.88×
44Maine~6K0.88×
45South Carolina~20K0.87×
46Rhode Island~5K0.84×
47Mississippi~10K0.83×
48Washington, District of Columbia~5K0.83×
49Vermont~3K0.80×
50Delaware~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Sigma, United States
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sigma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sigma audience
#·InterestCategoryAffinity×
01LG TVTechnology & Electronics239.62×
02CitizenMTravel & Leisure60.72×
03Camera stabilizerTechnology & Electronics36.61×
04SmugMugInternet & Social Media26.96×
05Imo's PizzaFood & Beverages17.75×
06JIRATechnology & Electronics15.28×
07Digi-KeyTechnology & Electronics15.23×
08MicroscopeHealth10.82×
09FlickrInternet & Social Media6.34×
10Sustainable energyHome & Garden3.74×
11FedExBusiness & Career3.39×
12Renewable energyBusiness & Career3.31×
13Mortgage loansBusiness & Career2.73×
14Discount storesShopping2.55×
15InnovationBusiness & Career2.51×
16Shopping mallsShopping2.15×
17PinterestInternet & Social Media1.93×
18AirbnbTravel & Leisure1.90×
19McDonald'sFood & Beverages1.87×
20Pizza HutFood & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sigma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sigma audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.62×
Design AffinityPREMIUM2.09×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sigma audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.84×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sigma's target market in United States?

Sigma's target market in United States covers an estimated 1,560,789 people, concentrated in California and Texas.

02

What is the gender split and age of Sigma customers?

54.6% of the Sigma audience are female, 45.4% are male, with an average age of 38.4 years.

03

Which brands do Sigma fans like most?

Sigma fans show strongest brand affinity for LG TV (239.62×), CitizenM (60.72×), and Camera stabilizer (36.61×) over the country average.

04

Where do Sigma fans live in United States?

Sigma fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sigma fans also like?

Beyond Sigma itself, the audience over-indexes on CitizenM (60.72×), Camera stabilizer (36.61×), SmugMug (26.96×), and Mortgage loans (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in United States

See Sigma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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