Sigma Audience in United States

Sigma logo

Sigma has an estimated audience of 1,866,072 people in United States. 54.6% are female, 45.4% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Historic site, Vocal harmony, Governor of Michigan, Morphine (band).

The average Sigma fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Historic site, Vocal harmony, with strongest over-indexing on Hibachi (61.88× the country average). Demographically, the Sigma audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Sigma fans

Demographic split for Sigma audience in United States
MetricValue
Female54.6%
Male45.4%
Average age38.4
Estimated audience size1,866,072

Audience persona

The typical Sigma fan in United States is balanced, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Sigma in United States
RegionReachAffinity
California253,8071.24×
Texas199,2171.24×
Florida141,8581.12×
New York113,2771.09×
Illinois61,9681×
Pennsylvania58,7460.93×
Georgia56,4170.98×
Ohio55,7020.97×
North Carolina55,3500.99×
Michigan54,2591.11×
Virginia51,2791.13×
Washington50,5031.35×
Arizona46,5361.22×
New Jersey46,3790.98×
Massachusetts41,1401.12×
Indiana38,5781.13×
Tennessee35,6240.95×
Missouri32,3091.07×
Maryland31,0790.97×
Colorado29,0160.99×
Minnesota27,4891.03×
Wisconsin25,8070.92×
South Carolina23,7430.85×
Oregon23,5951.1×
Alabama23,4750.9×
Kentucky22,2670.95×
Oklahoma21,9531.06×
Louisiana21,5740.9×
Utah21,1771.27×
Nevada19,0371.05×
Connecticut17,5560.94×
Iowa16,4441.07×
Kansas15,5191.06×
Arkansas14,4020.94×
Mississippi12,2990.8×
Idaho9,5201.02×
Hawaii9,4141.17×
Nebraska9,3631×
New Mexico8,6900.93×
West Virginia8,5480.98×
New Hampshire6,3170.86×
Maine5,6850.85×
Rhode Island4,7810.8×
Washington, District of Columbia4,5840.82×
Montana4,4440.86×
Alaska4,4301.11×
South Dakota4,0390.94×
North Dakota3,8981.02×
Delaware3,7870.74×
Vermont2,4530.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sigma audience
BrandAffinityCategory
Hibachi61.88×Food & Beverages
Historic site15.9×Arts & Culture
Vocal harmony11.07×Music & Radio
Governor of Michigan14.45×Politics & Society
Morphine (band)15.28×Music & Radio
Elsword27.5×Games
Goop8.5×Internet & Social Media
Fairy godmother11.59×Literature
The Historian20.85×Literature
Jesse Plemons4.58×Movies & TV
Mathcore10.01×Music & Radio
Wolverine (comics)6.63×Literature
Israel2.4×Travel & Leisure
Wikia3.82×Internet & Social Media
Harlow12.95×Travel & Leisure
Hipster10.3×Politics & Society
Cherish (group)11.33×Music & Radio
Wok6.78×Food & Beverages
headspace8.84×Health
TV Fanatic9.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sigma audience
TraitClusterScore
Career OrientationPOWER2.62
Design AffinityPREMIUM2.4
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM2.01
Quality AwarenessPREMIUM1.43
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Sigma
CountryShare
United States12.5%
Italy8.4%
China7.5%

See Sigma audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Sigma have in United States?

Sigma has an estimated audience of 1,866,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Sigma fans?

54.6% of Sigma fans are female, 45.4% are male, with an average age of 38.4 years.

Which brands do Sigma fans like most?

Sigma fans show strongest brand affinity for Hibachi (61.88×), Historic site (15.9×), and Vocal harmony (11.07×) over the country average.

Where do Sigma fans live in United States?

Sigma fans in United States are most concentrated in California (reach 253,807), Texas (reach 199,217), and Florida (reach 141,858). These three regions account for the largest share of the active audience.

What other brands do Sigma fans also like?

Beyond Sigma itself, the audience over-indexes on Historic site (15.9×), Vocal harmony (11.07×), Governor of Michigan (14.45×), and Morphine (band) (15.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.