CitizenM Audience in United States

CitizenM logo

CitizenM has an estimated audience of 436,693 people in United States. 55.8% are female, 44.2% are male, average age 38.6. Top regions: California, New York, Florida. Top brand affinities: Aloft Hotels, Swissôtel, Hotel Indigo, Novotel, Blokker.

The average CitizenM fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Aloft Hotels, Swissôtel, Hotel Indigo, with strongest over-indexing on Aloft Hotels (281.85× the country average). Demographically, the CitizenM audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of CitizenM fans

Demographic split for CitizenM audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.6
Estimated audience size436,693

Audience persona

The typical CitizenM fan in United States is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Aloft Hotels.

Top regions in United States

Top regions ranked by reach for CitizenM in United States
RegionReachAffinity
California75,0991.56×
New York62,9282.58×
Florida52,3071.77×
Massachusetts43,8265.09×
Texas36,5650.97×
Washington30,1103.44×
Illinois24,1391.66×
Washington, District of Columbia13,45610.25×
Maryland13,4471.79×
Virginia12,9361.22×
New Jersey10,2850.93×
North Carolina7,7900.59×
Georgia7,7620.58×
Pennsylvania7,1450.49×
Oregon5,3961.08×
Michigan4,6030.4×
Ohio4,2990.32×
Connecticut4,1610.95×
Colorado4,0200.58×
Indiana3,5680.45×
Arizona3,3460.38×
New Hampshire3,0461.77×
Tennessee3,0420.35×
Minnesota2,8230.45×
Wisconsin2,7610.42×
Missouri2,5690.36×
Nevada2,4750.59×
Rhode Island2,2981.65×
Maine2,2831.46×
South Carolina2,0970.32×
Louisiana1,8930.34×
Kentucky1,5980.29×
Utah1,5870.41×
Iowa1,2440.35×
Alabama1,2320.2×
Oklahoma1,0850.22×
Hawaii9030.48×
Kansas8230.24×
Arkansas7550.21×
Idaho6780.31×
New Mexico6560.3×
Delaware6350.53×
Vermont6130.8×
Mississippi5500.15×
Nebraska5460.25×
Montana4590.38×
West Virginia4210.21×
Alaska3870.41×
South Dakota1770.18×
North Dakota1170.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CitizenM audience
BrandAffinityCategory
Aloft Hotels281.85×Travel & Leisure
Swissôtel489.83×Travel & Leisure
Hotel Indigo170.43×Travel & Leisure
Novotel242.45×Travel & Leisure
Blokker473.1×Technology & Electronics
American Girl68.4×Kids & Family
Clue (film)50.45×Movies & TV
Rolls-Royce Silver Ghost319.33×Cars & Mobility
Sigma60.72×Cars & Mobility
Marmaris140.37×Travel & Leisure
Public administration20×Business & Career
Global warming20×Politics & Society
Venice, Los Angeles20×
Doctor of Medicine20×Business & Career
Lanzarote131.66×Travel & Leisure
Travel technology20×Travel & Leisure
Rate of return17.25×Business & Career
Mounjaro17.75×Health
Working dog19.67×Pets & Animals
PGA Golf Club262.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CitizenM audience
TraitClusterScore
Quality AwarenessPREMIUM2.01
Career OrientationPOWER1.63
Design AffinityPREMIUM1.63
IndulgenceJOY1.58
SustainabilityBALANCE1.57
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for CitizenM
CountryShare
United States35.8%
United Kingdom10.1%
China6.2%

See CitizenM audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does CitizenM have in United States?

CitizenM has an estimated audience of 436,693 people in United States, concentrated in California and New York.

What is the gender split and age of CitizenM fans?

55.8% of CitizenM fans are female, 44.2% are male, with an average age of 38.6 years.

Which brands do CitizenM fans like most?

CitizenM fans show strongest brand affinity for Aloft Hotels (281.85×), Swissôtel (489.83×), and Hotel Indigo (170.43×) over the country average.

Where do CitizenM fans live in United States?

CitizenM fans in United States are most concentrated in California (reach 75,099), New York (reach 62,928), and Florida (reach 52,307). These three regions account for the largest share of the active audience.

What other brands do CitizenM fans also like?

Beyond CitizenM itself, the audience over-indexes on Swissôtel (489.83×), Hotel Indigo (170.43×), Novotel (242.45×), and Blokker (473.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CitizenM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.