Rascasse Audience Intelligence

CitizenM Target Market in United States

A data profile of the people who buy, follow and care about CitizenM in United States — modelled from more than twelve digital signal sources. CitizenM has an estimated audience of 418,308 people in United States.

#4214among Brand in United States#3327in Travel & Leisure

The average CitizenM fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Aloft Hotels, Swissôtel, Hotel Indigo, with strongest over-indexing on Aloft Hotels (281.85× the country average).

Demographically, the CitizenM audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CitizenM fan in United States is more female, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Aloft Hotels.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CitizenM profile in United States.

Audience size
418K
in United States
Gender
55.8%♀
44.2% male
Age
38.6
average years
Country rank
#40591
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CitizenM

55.8% are female, 44.2% are male, average age 38.6.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for CitizenM audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.6
Estimated audience size418,308
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the CitizenM audience in United States
Age bracketShare%
16-1915%
20-2924%
30-3925%
40-4921%
50+15%
Fig. 04

Worldwide distribution

35.2%

of the worldwide CitizenM audience comes from United States.

Worldwide audience distribution share by country for CitizenM
CountryShare
United States35.2%
United Kingdom9.9%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CitizenM audience in United States is strongest.

Fig. 05

Top regions by affinity

CitizenM customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K10.05×
02Massachusetts~40K4.93×
03Washington~30K3.23×
04New York~60K2.33×
05Illinois~30K1.89×
06Florida~50K1.68×
07Maryland~10K1.67×
08California~80K1.63×
09New Hampshire~3K1.62×
10Rhode Island~2K1.60×
11Maine~2K1.43×
12Virginia~10K1.17×
13Oregon~5K1.00×
14Texas~40K0.96×
15Connecticut~4K0.96×
16Vermont<1K0.90×
17New Jersey~9K0.84×
18North Dakota<1K0.76×
19Alaska<1K0.75×
20South Dakota<1K0.72×
21Delaware<1K0.68×
22Hawaii~1K0.66×
23Nevada~3K0.65×
24Montana<1K0.65×
25Colorado~4K0.63×
26West Virginia~1K0.60×
27Georgia~8K0.59×
28North Carolina~7K0.57×
29Idaho~1K0.57×
30Mississippi~2K0.55×
31Indiana~4K0.54×
32New Mexico~1K0.54×
33Nebraska~1K0.54×
34Utah~2K0.53×
35Wisconsin~3K0.52×
36Minnesota~3K0.52×
37Pennsylvania~7K0.50×
38Arkansas~2K0.50×
39Iowa~2K0.49×
40Kansas~2K0.49×
41Arizona~4K0.47×
42Michigan~5K0.46×
43Louisiana~3K0.46×
44Missouri~3K0.45×
45Kentucky~2K0.44×
46Oklahoma~2K0.44×
47Tennessee~4K0.43×
48South Carolina~3K0.43×
49Alabama~2K0.40×
50Ohio~5K0.38×
Fig. 06

Affinity by region

Affinity by region — CitizenM, United States
0.38×1.00×10.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CitizenM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CitizenM audience
#·InterestCategoryAffinity×
01SwissôtelTravel & Leisure489.83×
02BlokkerTechnology & Electronics473.10×
03Rolls-Royce Silver GhostCars & Mobility319.33×
04Aloft HotelsTravel & Leisure281.85×
05NovotelTravel & Leisure242.45×
06Hotel IndigoTravel & Leisure170.43×
07MarmarisTravel & Leisure140.37×
08LanzaroteTravel & Leisure131.66×
09KuşadasıTravel & Leisure131.18×
10American GirlKids & Family68.40×
11SigmaCars & Mobility60.72×
12Clue (film)Movies & TV50.45×
13Public administrationBusiness & Career20.00×
14Global warmingPolitics & Society20.00×
15Venice, Los AngelesPOI20.00×
16Doctor of MedicineBusiness & Career20.00×
17Travel technologyTravel & Leisure20.00×
18Working dogPets & Animals19.67×
19MounjaroHealth17.75×
20Rate of returnBusiness & Career17.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CitizenM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CitizenM audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN4.72×
PatriotismCONSERVATISM2.95×
Sports ActivityPOWER2.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CitizenM audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.92×
TraditionCONSERVATISM1.01×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CitizenM's target market in United States?

CitizenM's target market in United States covers an estimated 418,308 people, concentrated in California and New York.

02

What is the gender split and age of CitizenM customers?

55.8% of the CitizenM audience are female, 44.2% are male, with an average age of 38.6 years.

03

Which brands do CitizenM fans like most?

CitizenM fans show strongest brand affinity for Aloft Hotels (281.85×), Swissôtel (489.83×), and Hotel Indigo (170.43×) over the country average.

04

Where do CitizenM fans live in United States?

CitizenM fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do CitizenM fans also like?

Beyond CitizenM itself, the audience over-indexes on Swissôtel (489.83×), Hotel Indigo (170.43×), Novotel (242.45×), and Blokker (473.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See CitizenM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CitizenM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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