Working dog Audience in United States

Working dog has an estimated audience of 6,355,202 people in United States. 63.0% are female, 37.0% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Enterprise Rent-A-Car, Google Maps, PSV Eindhoven, Indeed.com, Dog agility.

The average Working dog fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Enterprise Rent-A-Car, Google Maps, PSV Eindhoven, with strongest over-indexing on Enterprise Rent-A-Car (10.1× the country average). Demographically, the Working dog audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Working dog fans

Demographic split for Working dog audience in United States
MetricValue
Female63.0%
Male37.0%
Average age35.6
Estimated audience size6,355,202

Audience persona

The typical Working dog fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Working dog in United States
RegionReachAffinity
California648,1820.93×
Texas492,8760.9×
New York385,3331.09×
Florida376,7480.88×
Illinois243,8801.15×
Massachusetts234,8531.88×
New Jersey232,4581.44×
Michigan164,8520.99×
Pennsylvania162,5940.76×
North Carolina160,5890.84×
Ohio159,9380.82×
Georgia145,8960.75×
Virginia136,7760.88×
Washington135,4971.06×
Connecticut134,6002.11×
Tennessee125,6050.99×
Indiana121,5051.05×
Arizona97,1770.75×
Kentucky92,5191.16×
Colorado86,8620.87×
Maryland82,8090.76×
Missouri79,9290.78×
Idaho77,1442.42×
Wisconsin75,6810.79×
Alabama67,9950.77×
Minnesota67,6170.74×
Oregon66,6330.91×
Iowa65,2751.25×
South Carolina61,9610.65×
Oklahoma58,3200.83×
Arkansas50,7340.97×
Louisiana48,9950.6×
Utah48,7030.86×
Kansas44,3110.88×
Vermont44,0143.94×
Nevada38,3800.62×
New Mexico31,8651×
Mississippi29,0550.55×
Nebraska25,3590.8×
West Virginia23,9860.81×
New Hampshire22,4900.9×
Montana21,5861.22×
Maine19,0730.84×
Hawaii18,2410.67×
Washington, District of Columbia14,0420.74×
Alaska14,0321.03×
Delaware11,7870.67×
South Dakota9,9430.68×
Rhode Island9,8710.49×
Wyoming8,6980.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Working dog audience
BrandAffinityCategory
Enterprise Rent-A-Car10.1×Cars & Mobility
Google Maps6.5×Internet & Social Media
PSV Eindhoven45.76×Sports
Indeed.com5.04×Business & Career
Dog agility13.66×Pets & Animals
GoDaddy12.62×Technology & Electronics
Google News5.4×News
DuckDuckGo7.85×Internet & Social Media
Stitch!8.97×Movies & TV
Capital One3.32×Business & Career
Alamo Rent a Car15×Cars & Mobility
Do it yourself (DIY)2.34×Home & Garden
Pet food2.99×Pets & Animals
Teletubbies13.8×Kids & Family
ICloud5.78×Technology & Electronics
Beetlejuice3.01×Movies & TV
Zac Efron5.87×Movies & TV
Pet store3.32×Pets & Animals
AccuWeather3.88×Home & Garden
Khan Academy4.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Working dog audience
TraitClusterScore
PatriotismCONSERVATISM3.1
Pet OwnershipJOY2.15
SustainabilityBALANCE1.61
Luxury OrientationPREMIUM1.45
DIY MentalityTHRILL1.43
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Working dog
CountryShare
United States37.6%
Japan8.7%
South Korea6.3%

See Working dog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Working dog have in United States?

Working dog has an estimated audience of 6,355,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Working dog fans?

63.0% of Working dog fans are female, 37.0% are male, with an average age of 35.6 years.

Which brands do Working dog fans like most?

Working dog fans show strongest brand affinity for Enterprise Rent-A-Car (10.1×), Google Maps (6.5×), and PSV Eindhoven (45.76×) over the country average.

Where do Working dog fans live in United States?

Working dog fans in United States are most concentrated in California (reach 648,182), Texas (reach 492,876), and New York (reach 385,333). These three regions account for the largest share of the active audience.

What other brands do Working dog fans also like?

Beyond Working dog itself, the audience over-indexes on Google Maps (6.5×), PSV Eindhoven (45.76×), Indeed.com (5.04×), and Dog agility (13.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Working dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.