Rascasse Audience Intelligence

Working dog Audience in United States

A data profile of the people who buy, follow and care about Working dog in United States — modelled from more than twelve digital signal sources. Working dog has an estimated audience of 6,355,202 people in United States.

#3240among Topic in United States#128in Pets & Animals

The average Working dog fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Napoleon Dynamite, Pet sitting, with strongest over-indexing on Dog agility (19.67× the country average).

Demographically, the Working dog audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Working dog fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Working dog profile in United States.

Audience size
6.4M
in United States
Gender
63.0%♀
37.0% male
Age
35.6
average years
Country rank
#5454
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Working dog fans

63.0% are female, 37.0% are male, average age 35.6.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Working dog audience in United States
MetricValue
Female63.0%
Male37.0%
Average age35.6
Estimated audience size6,355,202
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Working dog audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Working dog audience comes from United States.

Worldwide audience distribution share by country for Working dog
CountryShare
United States37.6%
Japan8.7%
South Korea6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Working dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Working dog fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K2.91×
02Idaho~60K2.00×
03Connecticut~100K1.97×
04Massachusetts~200K1.64×
05New Jersey~200K1.29×
06Illinois~300K1.22×
07Utah~60K1.13×
08Iowa~60K1.13×
09Kentucky~90K1.09×
10New Hampshire~30K1.07×
11Montana~20K1.07×
12Alaska~10K1.06×
13Michigan~200K1.00×
14New Mexico~30K0.99×
15Washington~100K0.98×
16Indiana~100K0.96×
17West Virginia~30K0.94×
18South Dakota~10K0.94×
19North Dakota~10K0.94×
20Tennessee~100K0.93×
21Arkansas~50K0.93×
22Maine~20K0.93×
23New York~300K0.92×
24Colorado~90K0.92×
25Oregon~70K0.92×
26North Carolina~200K0.91×
27Kansas~50K0.91×
28Nebraska~30K0.91×
29Rhode Island~20K0.90×
30Delaware~20K0.90×
31Oklahoma~60K0.89×
32Ohio~200K0.88×
33Hawaii~20K0.88×
34Wisconsin~80K0.87×
35Washington, District of Columbia~20K0.87×
36Virginia~100K0.86×
37Alabama~80K0.86×
38Maryland~90K0.84×
39Missouri~90K0.84×
40Mississippi~40K0.84×
41California~600K0.83×
42Texas~500K0.83×
43Florida~400K0.82×
44Pennsylvania~200K0.81×
45Arizona~100K0.81×
46Nevada~50K0.81×
47South Carolina~80K0.80×
48Minnesota~70K0.80×
49Georgia~200K0.79×
50Louisiana~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Working dog, United States
0.78×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Working dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Working dog audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals19.67×
02Napoleon DynamiteMovies & TV19.67×
03RegusBusiness & Career19.67×
04CitizenMTravel & Leisure19.67×
05Michelle RodriguezMovies & TV9.57×
06Stitch!Movies & TV7.02×
07Pet sittingPets & Animals4.97×
08Dog trainingPets & Animals4.53×
09Gaming computerTechnology & Electronics3.72×
10Drudge ReportSports3.35×
11Pet storePets & Animals2.63×
12Enterprise Rent-A-CarCars & Mobility2.50×
13CarMaxCars & Mobility2.39×
14High schoolBusiness & Career2.31×
15Pet foodPets & Animals2.20×
16Dog walkingPets & Animals2.13×
17Do it yourself (DIY)Home & Garden1.98×
18Musical instrumentMusic & Radio1.75×
19SupermanMovies & TV1.63×
20DogsPets & Animals1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Working dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Working dog audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.37×
Pet OwnershipJOY2.01×
SustainabilityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Working dog audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Social Media UsageJOY0.82×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Working dog have in United States?

Working dog has an estimated audience of 6,355,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Working dog fans?

63.0% of Working dog fans are female, 37.0% are male, with an average age of 35.6 years.

03

Which brands do Working dog fans like most?

Working dog fans show strongest brand affinity for Dog agility (19.67×), Napoleon Dynamite (19.67×), and Pet sitting (4.97×) over the country average.

04

Where do Working dog fans live in United States?

Working dog fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Working dog fans also like?

Beyond Working dog itself, the audience over-indexes on Napoleon Dynamite (19.67×), Pet sitting (4.97×), Michelle Rodriguez (9.57×), and Stitch! (7.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Working dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Working dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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