Regus Audience in United States

Regus logo

Regus has an estimated audience of 643,831 people in United States. 47.9% are female, 52.1% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Deftones, Tichina Arnold, Japan Airlines, Halloween costume, Guess Who?.

The average Regus fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Deftones, Tichina Arnold, Japan Airlines, with strongest over-indexing on Deftones (86.78× the country average). Demographically, the Regus audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Coworking

Demographics of Regus fans

Demographic split for Regus audience in United States
MetricValue
Female47.9%
Male52.1%
Average age37.8
Estimated audience size643,831

Audience persona

The typical Regus fan in United States is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Deftones.

Top regions in United States

Top regions ranked by reach for Regus in United States
RegionReachAffinity
California141,1911.99×
Texas94,0411.7×
Florida90,9952.09×
New York54,0511.5×
Georgia32,6451.65×
Illinois32,3901.51×
New Jersey32,2891.97×
North Carolina24,1631.25×
Virginia21,5611.37×
Pennsylvania20,8780.96×
Washington19,3881.5×
Colorado17,4001.71×
Massachusetts17,0751.35×
Arizona17,0131.29×
Maryland15,8821.43×
Ohio15,8500.8×
Nevada13,8372.22×
Michigan12,5430.75×
Tennessee11,4400.89×
Connecticut10,5351.63×
Wisconsin10,1341.05×
Minnesota9,4581.03×
South Carolina9,0590.94×
Indiana8,8560.75×
Missouri8,5190.82×
Utah8,4271.46×
Oregon7,5961.03×
Louisiana7,4690.9×
Alabama6,2710.7×
Kentucky4,9050.61×
Oklahoma4,4570.62×
Washington, District of Columbia3,8842.01×
Kansas3,5390.7×
Iowa3,2460.61×
Mississippi2,8780.54×
Arkansas2,4000.45×
Idaho2,3440.73×
Nebraska2,0480.63×
New Hampshire1,9710.78×
New Mexico1,7390.54×
Delaware1,4510.82×
Montana1,2090.68×
Hawaii1,1690.42×
Maine1,1440.5×
Rhode Island9000.44×
West Virginia5980.2×
North Dakota5810.44×
Vermont3920.35×
South Dakota3750.25×
Wyoming2880.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Regus audience
BrandAffinityCategory
Deftones86.78×Music & Radio
Tichina Arnold61.46×Movies & TV
Japan Airlines44.53×Travel & Leisure
Halloween costume20×Kids & Family
Guess Who?75.04×Movies & TV
Men in Black (franchise)34.21×Movies & TV
Scott Pilgrim vs. the World42.59×Movies & TV
Working dog19.67×Pets & Animals
Lea69.81×Music & Radio
Coworking31.04×Business & Career
Caguas, Puerto Rico80.41×Travel & Leisure
Services marketing15.68×Business & Career
The Horse Whisperer (film)78.1×
The Simpsons: Tapped Out56.4×Games
Fleshwater86.78×Music & Radio
Final Destination5.65×Movies & TV
Plus Size Fashion18.1×Fashion & Accessoires
The Simpsons: Hit & Run84.77×Games
Online learning community20×Business & Career
Diet food10×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Regus audience
TraitClusterScore
Quality AwarenessPREMIUM2.21
Career OrientationPOWER2.07
Design AffinityPREMIUM1.69
Luxury OrientationPREMIUM1.42
Early Adopter MentalityPOWER1.37
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Regus
CountryShare
United States22.8%
United Kingdom7.6%
Japan5.4%

See Regus audiences in other countries

More Coworking audiences in United States

Frequently asked questions

How many fans does Regus have in United States?

Regus has an estimated audience of 643,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Regus fans?

47.9% of Regus fans are female, 52.1% are male, with an average age of 37.8 years.

Which brands do Regus fans like most?

Regus fans show strongest brand affinity for Deftones (86.78×), Tichina Arnold (61.46×), and Japan Airlines (44.53×) over the country average.

Where do Regus fans live in United States?

Regus fans in United States are most concentrated in California (reach 141,191), Texas (reach 94,041), and Florida (reach 90,995). These three regions account for the largest share of the active audience.

What other brands do Regus fans also like?

Beyond Regus itself, the audience over-indexes on Tichina Arnold (61.46×), Japan Airlines (44.53×), Halloween costume (20×), and Guess Who? (75.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Regus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.