Rascasse Audience Intelligence

Regus Target Market in United States

A data profile of the people who buy, follow and care about Regus in United States — modelled from more than twelve digital signal sources. Regus has an estimated audience of 647,099 people in United States.

#2among Coworking in United States#3230among Brand in United States#1970in Business & Career

The average Regus fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Deftones, Tichina Arnold, Japan Airlines, with strongest over-indexing on Deftones (86.78× the country average).

Demographically, the Regus audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Regus fan in United States is balanced, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Deftones.

Category: Business & Career · Type: Brand · Subtype: Coworking

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Regus profile in United States.

Audience size
647K
in United States
Gender
47.9%♀
52.1% male
Age
37.8
average years
Country rank
#31380
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Regus

47.9% are female, 52.1% are male, average age 37.8.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Regus audience in United States
MetricValue
Female47.9%
Male52.1%
Average age37.8
Estimated audience size647,099
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Regus audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Regus audience comes from United States.

Worldwide audience distribution share by country for Regus
CountryShare
United States22.9%
United Kingdom7.5%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Regus audience in United States is strongest.

Fig. 05

Top regions by affinity

Regus customers by region in United States
#RegionReachAffinity×
01New Jersey~30K1.99×
02Nevada~10K1.98×
03Florida~80K1.87×
04Colorado~20K1.76×
05California~100K1.69×
06Washington, District of Columbia~3K1.67×
07Connecticut~10K1.56×
08Texas~80K1.47×
09Utah~8K1.46×
10Illinois~30K1.42×
11Arizona~20K1.39×
12New York~50K1.36×
13Georgia~30K1.36×
14Washington~20K1.36×
15Massachusetts~20K1.28×
16Maryland~10K1.24×
17Virginia~20K1.21×
18North Carolina~20K1.10×
19Pennsylvania~20K1.04×
20Minnesota~9K1.03×
21Wisconsin~10K0.99×
22Montana~2K0.99×
23New Hampshire~2K0.96×
24Vermont~1K0.95×
25Idaho~3K0.94×
26Kansas~5K0.90×
27Oregon~6K0.88×
28Tennessee~10K0.87×
29Indiana~10K0.86×
30Louisiana~7K0.85×
31South Carolina~8K0.83×
32Oklahoma~6K0.83×
33Delaware~1K0.82×
34Missouri~8K0.80×
35Iowa~4K0.80×
36New Mexico~3K0.79×
37Nebraska~3K0.79×
38Alaska~1K0.76×
39Maine~2K0.74×
40South Dakota~1K0.74×
41North Dakota<1K0.74×
42Ohio~10K0.73×
43Alabama~6K0.72×
44Michigan~10K0.69×
45Rhode Island~1K0.67×
46Kentucky~5K0.66×
47Mississippi~4K0.66×
48Hawaii~2K0.64×
49Arkansas~3K0.62×
50West Virginia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Regus, United States
0.61×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Regus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Regus audience
#·InterestCategoryAffinity×
01DeftonesMusic & Radio86.78×
02FleshwaterMusic & Radio86.78×
03The Simpsons: Hit & RunGames84.77×
04Caguas, Puerto RicoTravel & Leisure80.41×
05The Horse Whisperer (film)Movie / TV Show / Series78.10×
06Guess Who?Movies & TV75.04×
07LeaMusic & Radio69.81×
08Tichina ArnoldMovies & TV61.46×
09The Simpsons: Tapped OutGames56.40×
10Japan AirlinesTravel & Leisure44.53×
11Scott Pilgrim vs. the WorldMovies & TV42.59×
12Men in Black (franchise)Movies & TV34.21×
13CoworkingBusiness & Career31.04×
14Halloween costumeKids & Family20.00×
15Online learning communityBusiness & Career20.00×
16Working dogPets & Animals19.67×
17Plus Size FashionFashion & Accessoires18.10×
18Services marketingBusiness & Career15.68×
19Donald Trump Jr.Politics & Society14.35×
20Diet foodFood & Beverages10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Regus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Regus audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.33×
Quality AwarenessPREMIUM2.13×
Career OrientationPOWER1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Regus audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
TraditionCONSERVATISM0.94×
Price SensitivityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Regus's target market in United States?

Regus's target market in United States covers an estimated 647,099 people, concentrated in California and Florida.

02

What is the gender split and age of Regus customers?

47.9% of the Regus audience are female, 52.1% are male, with an average age of 37.8 years.

03

Which brands do Regus fans like most?

Regus fans show strongest brand affinity for Deftones (86.78×), Tichina Arnold (61.46×), and Japan Airlines (44.53×) over the country average.

04

Where do Regus fans live in United States?

Regus fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Regus fans also like?

Beyond Regus itself, the audience over-indexes on Tichina Arnold (61.46×), Japan Airlines (44.53×), Donald Trump Jr. (14.35×), and Guess Who? (75.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coworking audiences in United States

See Regus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Regus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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