Rascasse Audience Intelligence

Coworking Audience in United States

A data profile of the people who buy, follow and care about Coworking in United States — modelled from more than twelve digital signal sources. Coworking has an estimated audience of 2,020,650 people in United States.

#6284among Topic in United States#1067in Business & Career

The average Coworking fan in United States is 41.0 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include WeWork, Google Drive, Regus, with strongest over-indexing on WeWork (50.9× the country average).

Demographically, the Coworking audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coworking fan in United States is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for WeWork.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coworking profile in United States.

Audience size
2M
in United States
Gender
52.2%♀
47.8% male
Age
41.0
average years
Country rank
#14118
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coworking fans

52.2% are female, 47.8% are male, average age 41.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Coworking audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.0
Estimated audience size2,020,650
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Coworking audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3923%
40-4923%
50+21%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Coworking audience comes from United States.

Worldwide audience distribution share by country for Coworking
CountryShare
United States13.6%
Japan6.2%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coworking audience in United States is strongest.

Fig. 05

Top regions by affinity

Coworking fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K6.74×
02Washington, District of Columbia~20K3.22×
03Colorado~70K2.27×
04Kansas~30K1.82×
05New York~200K1.78×
06California~400K1.68×
07Utah~30K1.57×
08Wyoming~5K1.56×
09Oregon~30K1.45×
10Washington~50K1.29×
11Mississippi~20K1.28×
12Texas~200K1.25×
13Hawaii~10K1.19×
14Massachusetts~50K1.17×
15Vermont~4K1.17×
16Illinois~80K1.16×
17New Jersey~60K1.16×
18Maine~8K1.13×
19Virginia~50K1.11×
20Florida~100K1.03×
21North Carolina~60K1.00×
22New Hampshire~8K1.00×
23Nevada~20K0.98×
24Pennsylvania~60K0.92×
25Georgia~50K0.88×
26Tennessee~40K0.88×
27Iowa~10K0.83×
28Rhode Island~5K0.83×
29South Dakota~4K0.82×
30Alaska~4K0.81×
31Montana~4K0.80×
32Minnesota~20K0.77×
33Connecticut~20K0.77×
34Nebraska~8K0.75×
35West Virginia~7K0.74×
36Arkansas~10K0.70×
37Idaho~7K0.69×
38Delaware~4K0.69×
39Maryland~20K0.68×
40Missouri~20K0.68×
41New Mexico~7K0.68×
42Arizona~30K0.67×
43South Carolina~20K0.67×
44Kentucky~20K0.66×
45Indiana~20K0.65×
46Oklahoma~10K0.65×
47Alabama~20K0.62×
48Louisiana~20K0.61×
49Michigan~30K0.57×
50Wisconsin~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Coworking, United States
0.57×1.00×6.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coworking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coworking audience
#·InterestCategoryAffinity×
01WeWorkBusiness & Career50.90×
02RegusBusiness & Career40.22×
03SlideShareInternet & Social Media12.55×
04Business incubatorBusiness & Career12.49×
05Slack (software)Technology & Electronics11.34×
06Peter ThielBusiness & Career10.93×
07Tim HortonSports7.10×
08TelecommutingBusiness & Career6.86×
09Microsoft TeamsTechnology & Electronics6.71×
10Google DriveTechnology & Electronics4.72×
11Google CalendarInternet & Social Media4.61×
12FreelancerBusiness & Career4.60×
13Malcolm-Jamal WarnerMovies & TV4.35×
14GeminiTechnology & Electronics3.86×
15LabCorpHealth3.73×
16Google DocsInternet & Social Media3.54×
17GmailInternet & Social Media3.40×
18New York CityTravel & Leisure1.69×
19BusinessBusiness & Career1.66×
20United StatesTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coworking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coworking audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.73×
Design AffinityPREMIUM2.20×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coworking audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
ExtroversionTHRILL1.00×
Price SensitivityPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coworking have in United States?

Coworking has an estimated audience of 2,020,650 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Coworking fans?

52.2% of Coworking fans are female, 47.8% are male, with an average age of 41.0 years.

03

Which brands do Coworking fans like most?

Coworking fans show strongest brand affinity for WeWork (50.9×), Google Drive (4.72×), and Regus (40.22×) over the country average.

04

Where do Coworking fans live in United States?

Coworking fans in United States are most concentrated in Ohio (reach ~400K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Coworking fans also like?

Beyond Coworking itself, the audience over-indexes on Google Drive (4.72×), Regus (40.22×), Peter Thiel (10.93×), and Slack (software) (11.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Coworking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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