Coworking Audience in United States

Coworking logo

Coworking has an estimated audience of 2,020,650 people in United States. 52.2% are female, 47.8% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: WeWork, Google Drive, Regus, Slack (software), Peter Thiel.

The average Coworking fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include WeWork, Google Drive, Regus, with strongest over-indexing on WeWork (50.9× the country average). Demographically, the Coworking audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Coworking fans

Demographic split for Coworking audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.0
Estimated audience size2,020,650

Audience persona

The typical Coworking fan in United States is balanced, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for WeWork.

Top regions in United States

Top regions ranked by reach for Coworking in United States
RegionReachAffinity
California470,2512.12×
Texas256,5281.48×
New York255,3752.26×
Florida175,0231.28×
Illinois97,3611.45×
Colorado86,6262.72×
North Carolina76,2051.25×
Virginia74,2281.51×
New Jersey73,3481.43×
Washington70,3401.74×
Massachusetts63,5911.6×
Georgia63,1341.01×
Pennsylvania55,6290.82×
Oregon44,7601.93×
Utah39,8902.2×
Ohio39,4740.63×
Arizona33,1360.8×
Tennessee32,6220.8×
Michigan29,8160.56×
Washington, District of Columbia27,2764.49×
Nevada25,5581.31×
Maryland24,9920.72×
Minnesota23,4110.81×
Indiana23,0790.63×
South Carolina22,6400.74×
Missouri17,7900.55×
Wisconsin15,9800.53×
Connecticut14,6480.72×
Hawaii14,3911.66×
Kentucky14,2560.56×
Kansas13,8120.87×
Louisiana12,8110.49×
Oklahoma12,6970.57×
Maine8,9861.24×
Iowa7,4500.45×
Alabama6,8140.24×
New Mexico5,3190.52×
Arkansas5,1200.31×
New Hampshire5,0410.63×
Idaho4,7860.47×
Vermont4,3881.24×
Rhode Island3,7180.58×
Nebraska3,7020.37×
Montana3,6960.66×
Mississippi3,4990.21×
Delaware1,8160.33×
South Dakota1,6050.34×
West Virginia1,5290.16×
Alaska1,5260.35×
Wyoming1,3750.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coworking audience
BrandAffinityCategory
WeWork50.9×Business & Career
Google Drive4.72×Technology & Electronics
Regus40.22×Business & Career
Slack (software)11.34×Technology & Electronics
Peter Thiel10.93×Business & Career
Google Docs3.54×Internet & Social Media
Gmail3.4×Internet & Social Media
Tim Horton7.1×Sports
LinkedIn2.83×Internet & Social Media
Telecommuting6.86×Business & Career
Gemini3.86×Technology & Electronics
Business1.66×Business & Career
LabCorp3.73×Health
Google Calendar4.61×Internet & Social Media
Malcolm-Jamal Warner4.35×Movies & TV
Microsoft Teams6.71×Technology & Electronics
United States1.54×Travel & Leisure
SlideShare12.55×Internet & Social Media
Business incubator12.49×Business & Career
Chat GPT3.22×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coworking audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
Risk AppetiteTHRILL2.85
Design AffinityPREMIUM2.25
Career OrientationPOWER1.8
TravellingTHRILL1.72
Quality AwarenessPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Coworking
CountryShare
United States13.6%
Japan6.2%
Brazil5.1%

See Coworking audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Coworking have in United States?

Coworking has an estimated audience of 2,020,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Coworking fans?

52.2% of Coworking fans are female, 47.8% are male, with an average age of 41.0 years.

Which brands do Coworking fans like most?

Coworking fans show strongest brand affinity for WeWork (50.9×), Google Drive (4.72×), and Regus (40.22×) over the country average.

Where do Coworking fans live in United States?

Coworking fans in United States are most concentrated in California (reach 470,251), Texas (reach 256,528), and New York (reach 255,375). These three regions account for the largest share of the active audience.

What other brands do Coworking fans also like?

Beyond Coworking itself, the audience over-indexes on Google Drive (4.72×), Regus (40.22×), Slack (software) (11.34×), and Peter Thiel (10.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.