SlideShare Audience in United States

SlideShare has an estimated audience of 2,000,859 people in United States. 49.8% are female, 50.2% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Google Drive, LinkedIn, Google Trends, Constant Contact, Business software.

The average SlideShare fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Drive, LinkedIn, Google Trends, with strongest over-indexing on Google Drive (37.98× the country average). Demographically, the SlideShare audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of SlideShare fans

Demographic split for SlideShare audience in United States
MetricValue
Female49.8%
Male50.2%
Average age43.0
Estimated audience size2,000,859

Audience persona

The typical SlideShare fan in United States is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for SlideShare in United States
RegionReachAffinity
California333,7141.52×
Texas213,6421.24×
New York175,9651.57×
Florida159,0831.17×
Georgia86,2281.4×
Illinois76,9061.15×
Virginia73,4201.51×
New Jersey70,9211.39×
North Carolina70,8911.18×
Pennsylvania65,5950.97×
Massachusetts56,7171.44×
Ohio56,3530.91×
Washington49,6441.24×
Michigan45,9970.88×
Arizona43,4431.06×
Tennessee38,5620.96×
Maryland37,7991.1×
Indiana31,9410.87×
Colorado30,3660.96×
Missouri29,3530.91×
Oregon28,1021.23×
South Carolina27,9970.93×
Alabama27,8291×
Louisiana27,7221.07×
Minnesota23,4950.82×
Wisconsin21,3790.71×
Connecticut21,1431.05×
Oklahoma18,8550.85×
Nevada18,1700.94×
Utah17,8311×
Kentucky16,4660.66×
Arkansas16,2930.99×
Mississippi15,8950.96×
Kansas14,9170.95×
Iowa12,3920.75×
Washington, District of Columbia11,1651.86×
West Virginia7,8230.84×
Nebraska7,7370.77×
New Mexico7,6970.77×
Hawaii6,9010.8×
New Hampshire6,8620.87×
Idaho6,7580.67×
Delaware5,2140.94×
Rhode Island4,8190.76×
Maine4,8160.67×
North Dakota4,0080.98×
South Dakota3,6840.8×
Montana3,2930.59×
Alaska3,2740.76×
Wyoming2,6540.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SlideShare audience
BrandAffinityCategory
Google Drive37.98×Technology & Electronics
LinkedIn4.79×Internet & Social Media
Google Trends19.29×Internet & Social Media
Constant Contact22.92×Technology & Electronics
Business software14.27×Business & Career
Passive income7.63×Business & Career
Software as a service11.75×Technology & Electronics
WordPress11.95×Technology & Electronics
Innovation3.92×Business & Career
Master of Business Administration4.98×Business & Career
Drop shipping4.1×Shopping
Social commerce54.17×Shopping
YouTube1.61×Movies & TV
Podcast2.21×Music & Radio
Livemusic3.13×Music & Radio
Affiliate marketing4.81×Business & Career
Weebly14×Internet & Social Media
Planet Fitness2.19×Sports
Sprout Social22.42×Technology & Electronics
Non-fiction books3.82×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SlideShare audience
TraitClusterScore
Need for SecurityCONSERVATISM1.79
Career OrientationPOWER1.73
Social Media UsageJOY1.68
Early Adopter MentalityPOWER1.65
Risk AppetiteTHRILL1.52
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for SlideShare
CountryShare
United States26.3%
India19.8%
Brazil4.5%

See SlideShare audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does SlideShare have in United States?

SlideShare has an estimated audience of 2,000,859 people in United States, concentrated in California and Texas.

What is the gender split and age of SlideShare fans?

49.8% of SlideShare fans are female, 50.2% are male, with an average age of 43.0 years.

Which brands do SlideShare fans like most?

SlideShare fans show strongest brand affinity for Google Drive (37.98×), LinkedIn (4.79×), and Google Trends (19.29×) over the country average.

Where do SlideShare fans live in United States?

SlideShare fans in United States are most concentrated in California (reach 333,714), Texas (reach 213,642), and New York (reach 175,965). These three regions account for the largest share of the active audience.

What other brands do SlideShare fans also like?

Beyond SlideShare itself, the audience over-indexes on LinkedIn (4.79×), Google Trends (19.29×), Constant Contact (22.92×), and Business software (14.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SlideShare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.