Rascasse Audience Intelligence

Constant Contact Target Market in United States

A data profile of the people who buy, follow and care about Constant Contact in United States — modelled from more than twelve digital signal sources. Constant Contact has an estimated audience of 1,930,947 people in United States.

The average Constant Contact fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Google Trends, Peter Thiel, Google Analytics, with strongest over-indexing on Google Trends (64.84× the country average).

Demographically, the Constant Contact audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Constant Contact fan in United States is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Google Trends.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Constant Contact profile in United States.

Audience size
1.9M
in United States
Gender
49.1%
50.9% male
Age
42.1
average years
Country rank
#14628
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Constant Contact

49.1% are female, 50.9% are male, average age 42.1.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Constant Contact audience in United States
MetricValue
Female49.1%
Male50.9%
Average age42.1
Estimated audience size1,930,947
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Constant Contact audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

74.9%

of the worldwide Constant Contact audience comes from United States.

Worldwide audience distribution share by country for Constant Contact
CountryShare
United States74.9%
Canada8.7%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Constant Contact audience in United States is strongest.

Fig. 05

Top regions by affinity

Constant Contact customers by region in United States
#RegionReachAffinity×
01Massachusetts~80K1.99×
02Connecticut~40K1.78×
03Rhode Island~10K1.75×
04New Hampshire~10K1.69×
05Maine~10K1.69×
06Vermont~6K1.54×
07Washington, District of Columbia~9K1.47×
08New Jersey~70K1.31×
09Maryland~50K1.30×
10New York~100K1.19×
11Colorado~40K1.19×
12Florida~200K1.17×
13Wisconsin~40K1.14×
14Montana~6K1.10×
15Pennsylvania~70K1.05×
16Virginia~50K1.05×
17Alaska~5K1.04×
18South Carolina~30K1.02×
19Illinois~70K1.01×
20North Carolina~60K1.00×
21Delaware~6K1.00×
22Minnesota~30K0.97×
23Ohio~60K0.96×
24California~200K0.92×
25Oregon~20K0.91×
26Missouri~30K0.90×
27Georgia~60K0.89×
28New Mexico~9K0.89×
29Idaho~9K0.88×
30Michigan~50K0.87×
31Louisiana~20K0.86×
32Iowa~10K0.86×
33Kansas~10K0.86×
34Nebraska~9K0.85×
35Arizona~40K0.84×
36Alabama~20K0.79×
37Tennessee~30K0.73×
38Hawaii~6K0.73×
39Washington~30K0.72×
40Kentucky~20K0.72×
41South Dakota~3K0.72×
42Texas~100K0.71×
43North Dakota~3K0.70×
44Indiana~30K0.69×
45Oklahoma~20K0.67×
46Nevada~10K0.67×
47Arkansas~10K0.66×
48Mississippi~10K0.62×
49Utah~10K0.58×
50West Virginia~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Constant Contact, United States
0.56×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Constant Contact audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Constant Contact audience
#·InterestCategoryAffinity×
01PeoplePerHourBusiness & Career130.47×
02Google TrendsInternet & Social Media64.84×
03Sprout SocialTechnology & Electronics53.30×
04Peter BogdanovichMovies & TV48.29×
05WordPress.comInternet & Social Media35.75×
06Peter ThielBusiness & Career34.68×
07WeeblyInternet & Social Media31.97×
08TrelloInternet & Social Media28.99×
09Google AnalyticsInternet & Social Media28.63×
10MailChimpInternet & Social Media26.30×
11Web analyticsInternet & Social Media21.99×
12Vera FarmigaMovies & TV20.00×
13HubSpotInternet & Social Media19.09×
14Dropbox (service)Technology & Electronics18.44×
15Salesforce.comTechnology & Electronics16.94×
16Groovy (programming language)Technology & Electronics13.10×
17MySQLTechnology & Electronics11.65×
18Google DriveTechnology & Electronics5.03×
19ClaudeTechnology & Electronics4.54×
20CNNMovies & TV3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Constant Contact audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Constant Contact audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.90×
Early Adopter MentalityPOWER1.84×
Need for SecurityCONSERVATISM1.51×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Constant Contact audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
ExtroversionTHRILL1.04×
CreativityOPEN1.05×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Constant Contact's target market in United States?

Constant Contact's target market in United States covers an estimated 1,930,947 people, concentrated in California and Florida.

02

What is the gender split and age of Constant Contact customers?

49.1% of the Constant Contact audience are female, 50.9% are male, with an average age of 42.1 years.

03

Which brands do Constant Contact fans like most?

Constant Contact fans show strongest brand affinity for Google Trends (64.84×), Peter Thiel (34.68×), and Google Analytics (28.63×) over the country average.

04

Where do Constant Contact fans live in United States?

Constant Contact fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Constant Contact fans also like?

Beyond Constant Contact itself, the audience over-indexes on Peter Thiel (34.68×), Google Analytics (28.63×), Dropbox (service) (18.44×), and MailChimp (26.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Constant Contact. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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