Rascasse Audience Intelligence

MailChimp Target Market in United States

A data profile of the people who buy, follow and care about MailChimp in United States — modelled from more than twelve digital signal sources. MailChimp has an estimated audience of 3,907,005 people in United States.

#840among Brand in United States#109in Internet & Social Media

The average MailChimp fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Zoom!, SEMrush, Spirit Halloween, with strongest over-indexing on Zoom! (11.56× the country average).

Demographically, the MailChimp audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MailChimp fan in United States is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Zoom!.

Category: Internet & Social Media · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MailChimp profile in United States.

Audience size
3.9M
in United States
Gender
41.9%♀
58.1% male
Age
42.6
average years
Country rank
#8190
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MailChimp

41.9% are female, 58.1% are male, average age 42.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for MailChimp audience in United States
MetricValue
Female41.9%
Male58.1%
Average age42.6
Estimated audience size3,907,005
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the MailChimp audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4921%
50+29%
Fig. 04

Worldwide distribution

28.6%

of the worldwide MailChimp audience comes from United States.

Worldwide audience distribution share by country for MailChimp
CountryShare
United States28.6%
United Kingdom7.3%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MailChimp audience in United States is strongest.

Fig. 05

Top regions by affinity

MailChimp customers by region in United States
#RegionReachAffinity×
01Vermont~10K2.04×
02Washington, District of Columbia~20K1.98×
03Maine~20K1.44×
04Oregon~70K1.43×
05Colorado~90K1.42×
06Montana~10K1.33×
07Massachusetts~100K1.30×
08Hawaii~20K1.27×
09New Hampshire~20K1.25×
10New York~300K1.21×
11Rhode Island~20K1.20×
12California~500K1.19×
13Idaho~20K1.16×
14Connecticut~50K1.15×
15Washington~90K1.12×
16Utah~40K1.11×
17Georgia~100K1.10×
18Minnesota~60K1.09×
19Alaska~9K1.07×
20Maryland~70K1.01×
21North Carolina~100K1.00×
22Virginia~100K1.00×
23Wisconsin~60K1.00×
24Tennessee~80K0.99×
25Florida~300K0.98×
26Pennsylvania~100K0.94×
27Michigan~100K0.93×
28New Jersey~90K0.90×
29South Carolina~50K0.90×
30Missouri~60K0.89×
31Arizona~70K0.88×
32Illinois~100K0.87×
33Iowa~30K0.83×
34New Mexico~20K0.82×
35South Dakota~8K0.82×
36Kansas~30K0.80×
37Nebraska~20K0.79×
38Delaware~9K0.79×
39Ohio~90K0.77×
40Indiana~60K0.77×
41Texas~300K0.76×
42Louisiana~40K0.73×
43Alabama~40K0.72×
44Nevada~30K0.70×
45Oklahoma~30K0.69×
46North Dakota~6K0.67×
47Kentucky~30K0.66×
48Arkansas~20K0.62×
49West Virginia~10K0.55×
50Mississippi~20K0.52×
Fig. 06

Affinity by region

Affinity by region — MailChimp, United States
0.52×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MailChimp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MailChimp audience
#·InterestCategoryAffinity×
01SEMrushInternet & Social Media53.39×
02Ponce City MarketTravel & Leisure43.41×
03ZendeskInternet & Social Media25.32×
04Constant ContactTechnology & Electronics19.34×
05Aaron GordonSports17.91×
06PostmatesFood & Beverages17.25×
07HubSpotInternet & Social Media14.01×
08Lending ClubBusiness & Career13.70×
09TrelloInternet & Social Media12.87×
10T. Rowe PriceBusiness & Career12.10×
11Zoom!Business & Career11.56×
12Google AnalyticsInternet & Social Media10.73×
13Mark ZuckerbergBusiness & Career7.89×
14Spirit HalloweenKids & Family7.73×
15Dropbox (service)Technology & Electronics6.13×
16Email marketingBusiness & Career5.92×
17Credit KarmaBusiness & Career4.23×
18TurboTaxBusiness & Career4.00×
19The UPS StoreShopping3.46×
20Google DriveTechnology & Electronics2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MailChimp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MailChimp audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
Need for SecurityCONSERVATISM1.56×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MailChimp audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.99×
Sports ActivityPOWER0.99×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MailChimp's target market in United States?

MailChimp's target market in United States covers an estimated 3,907,005 people, concentrated in California and New York.

02

What is the gender split and age of MailChimp customers?

41.9% of the MailChimp audience are female, 58.1% are male, with an average age of 42.6 years.

03

Which brands do MailChimp fans like most?

MailChimp fans show strongest brand affinity for Zoom! (11.56×), SEMrush (53.39×), and Spirit Halloween (7.73×) over the country average.

04

Where do MailChimp fans live in United States?

MailChimp fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do MailChimp fans also like?

Beyond MailChimp itself, the audience over-indexes on SEMrush (53.39×), Spirit Halloween (7.73×), Ponce City Market (43.41×), and HubSpot (14.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See MailChimp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MailChimp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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