MailChimp Audience in United States

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MailChimp has an estimated audience of 3,983,031 people in United States. 41.9% are female, 58.1% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Zoom!, SEMrush, Spirit Halloween, Ponce City Market, HubSpot.

The average MailChimp fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Zoom!, SEMrush, Spirit Halloween, with strongest over-indexing on Zoom! (11.56× the country average). Demographically, the MailChimp audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand

Demographics of MailChimp fans

Demographic split for MailChimp audience in United States
MetricValue
Female41.9%
Male58.1%
Average age42.6
Estimated audience size3,983,031

Audience persona

The typical MailChimp fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Zoom!.

Top regions in United States

Top regions ranked by reach for MailChimp in United States
RegionReachAffinity
California557,9581.27×
New York281,0281.26×
Texas279,4230.82×
Florida276,3671.02×
Georgia137,9921.12×
Pennsylvania131,9720.98×
Illinois121,5780.92×
North Carolina121,5051.01×
Massachusetts103,1371.31×
Virginia99,9321.03×
Michigan98,5220.95×
Ohio97,3190.79×
Colorado93,4321.49×
New Jersey92,5410.91×
Washington91,9631.15×
Tennessee77,8350.97×
Arizona75,3570.93×
Maryland68,9611.01×
Oregon66,4421.46×
Minnesota64,8721.14×
Wisconsin61,2481.02×
Missouri58,3360.91×
Indiana55,5390.76×
South Carolina54,1780.9×
Connecticut46,8751.17×
Alabama41,2900.74×
Utah39,2141.1×
Louisiana36,1470.7×
Kentucky33,0360.66×
Oklahoma30,2480.68×
Nevada27,8320.72×
Iowa27,0480.82×
Kansas24,9290.79×
Washington, District of Columbia23,7131.98×
Idaho22,9011.15×
Hawaii21,1031.23×
Arkansas20,0860.61×
Maine20,0671.41×
New Hampshire17,9061.14×
Mississippi16,2400.49×
New Mexico15,5440.78×
Nebraska15,4840.78×
Rhode Island15,2691.2×
Montana14,6361.32×
Vermont13,1661.88×
West Virginia9,0780.49×
Alaska8,5701.01×
Delaware8,4290.77×
South Dakota6,8620.75×
North Dakota5,4070.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MailChimp audience
BrandAffinityCategory
Zoom!11.56×Business & Career
SEMrush53.39×Internet & Social Media
Spirit Halloween7.73×Kids & Family
Ponce City Market43.41×Travel & Leisure
HubSpot14.01×Internet & Social Media
Constant Contact19.34×Technology & Electronics
Aaron Gordon17.91×Sports
The UPS Store3.46×Shopping
Google Drive2.95×Technology & Electronics
Zendesk25.32×Internet & Social Media
Mark Zuckerberg7.89×Business & Career
Credit Karma4.23×Business & Career
Email marketing5.92×Business & Career
T. Rowe Price12.1×Business & Career
Google Analytics10.73×Internet & Social Media
Trello12.87×Internet & Social Media
Lending Club13.7×Business & Career
Dropbox (service)6.13×Technology & Electronics
Postmates17.25×Food & Beverages
TurboTax4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MailChimp audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Early Adopter MentalityPOWER1.96
LGBTQ+ IdentityOPEN1.88
SustainabilityBALANCE1.71
Sports ActivityPOWER1.55
Luxury OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for MailChimp
CountryShare
United States28.6%
United Kingdom7.3%
Canada5.5%

See MailChimp audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does MailChimp have in United States?

MailChimp has an estimated audience of 3,983,031 people in United States, concentrated in California and New York.

What is the gender split and age of MailChimp fans?

41.9% of MailChimp fans are female, 58.1% are male, with an average age of 42.6 years.

Which brands do MailChimp fans like most?

MailChimp fans show strongest brand affinity for Zoom! (11.56×), SEMrush (53.39×), and Spirit Halloween (7.73×) over the country average.

Where do MailChimp fans live in United States?

MailChimp fans in United States are most concentrated in California (reach 557,958), New York (reach 281,028), and Texas (reach 279,423). These three regions account for the largest share of the active audience.

What other brands do MailChimp fans also like?

Beyond MailChimp itself, the audience over-indexes on SEMrush (53.39×), Spirit Halloween (7.73×), Ponce City Market (43.41×), and HubSpot (14.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MailChimp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.