Rascasse Audience Intelligence

Ponce City Market Audience in United States

A data profile of the people who buy, follow and care about Ponce City Market in United States — modelled from more than twelve digital signal sources. Ponce City Market has an estimated audience of 520,046 people in United States.

#3720among POI in United States#2857in Travel & Leisure

The average Ponce City Market fan in United States is 44.5 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Alabama.

Top brand affinities include MailChimp, Atlanta Hawks, Atlanta Braves, with strongest over-indexing on MailChimp (43.41× the country average).

Demographically, the Ponce City Market audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ponce City Market fan in United States is balanced, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for MailChimp.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ponce City Market profile in United States.

Audience size
520K
in United States
Gender
46.0%♀
54.0% male
Age
44.5
average years
Country rank
#35791
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ponce City Market fans

46.0% are female, 54.0% are male, average age 44.5.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Ponce City Market audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.5
Estimated audience size520,046
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Ponce City Market audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4920%
50+36%
Fig. 04

Worldwide distribution

75.0%

of the worldwide Ponce City Market audience comes from United States.

Worldwide audience distribution share by country for Ponce City Market
CountryShare
United States75.0%
Australia6.6%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ponce City Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Ponce City Market fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K37.95×
02Alabama~10K1.63×
03South Carolina~8K1.00×
04Tennessee~10K0.94×
05Wyoming<1K0.80×
06Alaska<1K0.75×
07North Dakota<1K0.74×
08South Dakota<1K0.70×
09North Carolina~10K0.66×
10Washington, District of Columbia<1K0.64×
11Mississippi~3K0.62×
12Idaho~2K0.59×
13Florida~20K0.57×
14Montana<1K0.57×
15Delaware<1K0.54×
16Hawaii~1K0.53×
17Rhode Island<1K0.52×
18New Mexico~1K0.51×
19West Virginia~1K0.51×
20Maine<1K0.51×
21Nebraska~1K0.50×
22New Hampshire~1K0.50×
23Louisiana~3K0.42×
24Virginia~5K0.41×
25Iowa~2K0.40×
26Arkansas~2K0.40×
27Kentucky~3K0.39×
28Kansas~2K0.39×
29Oklahoma~2K0.36×
30Utah~2K0.36×
31Connecticut~2K0.35×
32Nevada~2K0.35×
33Maryland~3K0.34×
34Oregon~2K0.32×
35Massachusetts~3K0.31×
36New York~9K0.30×
37Missouri~2K0.30×
38Indiana~3K0.29×
39Wisconsin~2K0.29×
40Illinois~5K0.28×
41New Jersey~4K0.28×
42Colorado~2K0.28×
43Minnesota~2K0.28×
44Ohio~4K0.27×
45Michigan~4K0.27×
46Pennsylvania~4K0.25×
47Arizona~3K0.25×
48Washington~3K0.24×
49Texas~10K0.22×
50California~10K0.18×
Fig. 06

Affinity by region

Affinity by region — Ponce City Market, United States
0.18×1.00×37.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ponce City Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ponce City Market audience
#·InterestCategoryAffinity×
01MailChimpInternet & Social Media43.41×
02World of Coca-ColaTravel & Leisure36.47×
03Atlanta United FCSports31.10×
04SC FreiburgSports20.00×
05Watford F.C.Sports20.00×
06Atlanta HawksSports10.90×
07Choice HotelsTravel & Leisure7.73×
08Atlanta BravesSports7.52×
09Antonio BrownSports7.42×
10WSB-TVMovies & TV6.12×
11Small Business AdministrationBusiness & Career5.76×
12Credit KarmaBusiness & Career5.65×
13TurboTaxBusiness & Career4.59×
14H&R BlockBusiness & Career4.59×
15Sole proprietorshipBusiness & Career3.05×
16Giannis AntetokounmpoSports2.95×
17Trader Joe'sShopping2.78×
18The UPS StoreShopping2.25×
19AutoZoneCars & Mobility2.04×
20ApartmentBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ponce City Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ponce City Market audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.90×
PatriotismCONSERVATISM1.74×
Career OrientationPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ponce City Market audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
ExtroversionTHRILL0.89×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ponce City Market have in United States?

Ponce City Market has an estimated audience of 520,046 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Ponce City Market fans?

46.0% of Ponce City Market fans are female, 54.0% are male, with an average age of 44.5 years.

03

Which brands do Ponce City Market fans like most?

Ponce City Market fans show strongest brand affinity for MailChimp (43.41×), Atlanta Hawks (10.9×), and Atlanta Braves (7.52×) over the country average.

04

Where do Ponce City Market fans live in United States?

Ponce City Market fans in United States are most concentrated in Georgia (reach ~400K), Florida (reach ~20K), and Alabama (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Ponce City Market fans also like?

Beyond Ponce City Market itself, the audience over-indexes on Atlanta Hawks (10.9×), Atlanta Braves (7.52×), Credit Karma (5.65×), and Atlanta United FC (31.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ponce City Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ponce City Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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