Ponce City Market Audience in United States

Ponce City Market has an estimated audience of 520,046 people in United States. 46.0% are female, 54.0% are male, average age 44.5. Top regions: Georgia, Florida, Alabama. Top brand affinities: Atlanta Hawks, Autism Awareness, Diabetes mellitus awareness, MailChimp, Microblogging.

The average Ponce City Market fan in United States is 44.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Alabama. Top brand affinities include Atlanta Hawks, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Atlanta Hawks (20.61× the country average). Demographically, the Ponce City Market audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Ponce City Market fans

Demographic split for Ponce City Market audience in United States
MetricValue
Female46.0%
Male54.0%
Average age44.5
Estimated audience size520,046

Audience persona

The typical Ponce City Market fan in United States is balanced, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Atlanta Hawks.

Top regions in United States

Top regions ranked by reach for Ponce City Market in United States
RegionReachAffinity
Georgia390,03534.81×
Florida24,3750.69×
Alabama14,3591.98×
North Carolina12,1840.78×
Tennessee12,0701.16×
Texas11,1570.25×
California11,1190.19×
New York10,0770.35×
South Carolina9,7071.24×
Virginia6,0680.48×
Illinois5,2900.31×
Pennsylvania4,3920.25×
Ohio4,1510.26×
Michigan3,6000.26×
New Jersey3,5990.27×
Massachusetts3,2610.32×
Maryland2,9640.33×
Louisiana2,7450.41×
Mississippi2,7220.64×
Kentucky2,3490.36×
Indiana2,1800.23×
Colorado2,0280.25×
Washington1,9560.19×
Missouri1,8470.22×
Arizona1,5520.15×
Wisconsin1,4220.18×
Connecticut1,4200.27×
Minnesota1,4030.19×
Washington, District of Columbia1,0760.69×
Oregon1,0040.17×
Arkansas9600.22×
Oklahoma9460.16×
Nevada7190.14×
Kansas6810.17×
Utah6720.14×
Iowa5230.12×
New Hampshire4170.2×
Maine3850.21×
West Virginia3790.16×
Nebraska3510.13×
Delaware3500.24×
Rhode Island3460.21×
New Mexico2990.11×
Hawaii2600.12×
Idaho2590.1×
Vermont1700.19×
Montana1650.11×
South Dakota1330.11×
Alaska1050.09×
North Dakota1000.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ponce City Market audience
BrandAffinityCategory
Atlanta Hawks20.61×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
MailChimp25.14×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
World of Coca-Cola67.44×Travel & Leisure
Income tax13.19×Business & Career
Atlanta Braves7.44×Sports
Atlanta United FC37.78×Sports
TurboTax5.23×Business & Career
Livemusic3.94×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
AutoZone2.77×Cars & Mobility
FC Bayern Munich4.57×Sports
Kia Sportage13.67×Cars & Mobility
Houston Astros5.42×Sports
FaceTime10.58×Technology & Electronics
Small Business Administration6.67×Business & Career
Real property2.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ponce City Market audience
TraitClusterScore
Urban LifestyleOPEN1.8
Community OrientationOPEN1.54
Career OrientationPOWER1.49
Family OrientationCONSERVATISM1.49
Design AffinityPREMIUM1.49
LGBTQ+ IdentityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Ponce City Market
CountryShare
United States75.0%
Australia6.6%
Canada6.1%

See Ponce City Market audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ponce City Market have in United States?

Ponce City Market has an estimated audience of 520,046 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Ponce City Market fans?

46.0% of Ponce City Market fans are female, 54.0% are male, with an average age of 44.5 years.

Which brands do Ponce City Market fans like most?

Ponce City Market fans show strongest brand affinity for Atlanta Hawks (20.61×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Ponce City Market fans live in United States?

Ponce City Market fans in United States are most concentrated in Georgia (reach 390,035), Florida (reach 24,375), and Alabama (reach 14,359). These three regions account for the largest share of the active audience.

What other brands do Ponce City Market fans also like?

Beyond Ponce City Market itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), MailChimp (25.14×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ponce City Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.