Rascasse Audience Intelligence

Small Business Administration Audience in United States

A data profile of the people who buy, follow and care about Small Business Administration in United States — modelled from more than twelve digital signal sources. Small Business Administration has an estimated audience of 6,849,459 people in United States.

#3070among Topic in United States#483in Business & Career

The average Small Business Administration fan in United States is 43.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dropbox (service), United States Postal Service, Google Drive, with strongest over-indexing on Dropbox (service) (7.14× the country average).

Demographically, the Small Business Administration audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small Business Administration fan in United States is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Dropbox (service).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small Business Administration profile in United States.

Audience size
6.8M
in United States
Gender
48.1%♀
51.9% male
Age
43.5
average years
Country rank
#5114
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small Business Administration fans

48.1% are female, 51.9% are male, average age 43.5.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Small Business Administration audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.5
Estimated audience size6,849,459
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Small Business Administration audience in United States
Age bracketShare%
16-199%
20-2918%
30-3921%
40-4923%
50+29%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Small Business Administration audience comes from United States.

Worldwide audience distribution share by country for Small Business Administration
CountryShare
United States36.7%
India5.8%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small Business Administration audience in United States is strongest.

Fig. 05

Top regions by affinity

Small Business Administration fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K4.36×
02Maryland~200K1.74×
03Virginia~300K1.66×
04Louisiana~100K1.35×
05Mississippi~70K1.32×
06Florida~600K1.30×
07Georgia~300K1.26×
08South Carolina~100K1.16×
09Alaska~20K1.16×
10Texas~600K1.07×
11Alabama~100K1.05×
12North Carolina~200K1.00×
13Arkansas~50K0.96×
14South Dakota~20K0.96×
15Idaho~30K0.93×
16West Virginia~30K0.93×
17Vermont~10K0.93×
18Montana~20K0.92×
19North Dakota~10K0.92×
20Tennessee~100K0.91×
21Washington~100K0.91×
22Colorado~100K0.91×
23Kansas~50K0.91×
24Delaware~20K0.91×
25Nebraska~30K0.90×
26Hawaii~30K0.90×
27New York~300K0.89×
28New Mexico~30K0.89×
29Kentucky~80K0.88×
30Oregon~70K0.88×
31Maine~20K0.88×
32Oklahoma~70K0.87×
33New Hampshire~20K0.87×
34Rhode Island~20K0.87×
35Missouri~100K0.86×
36Indiana~100K0.85×
37Illinois~200K0.83×
38New Jersey~100K0.83×
39Iowa~50K0.83×
40Pennsylvania~200K0.81×
41California~600K0.80×
42Massachusetts~100K0.80×
43Nevada~50K0.79×
44Ohio~200K0.78×
45Arizona~100K0.76×
46Minnesota~70K0.76×
47Connecticut~50K0.76×
48Michigan~100K0.74×
49Wisconsin~70K0.72×
50Utah~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Small Business Administration, United States
0.69×1.00×4.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small Business Administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small Business Administration audience
#·InterestCategoryAffinity×
01Small Business ExpoEvent20.32×
02Aaron GordonSports11.71×
03Salesforce.comTechnology & Electronics7.90×
04Dropbox (service)Technology & Electronics7.14×
05DocuSignTechnology & Electronics5.99×
06Small and medium enterprisesBusiness & Career4.22×
07United Parcel ServiceBusiness & Career2.57×
08United States Postal ServiceBusiness & Career2.44×
09Google DriveTechnology & Electronics2.29×
10The UPS StoreShopping2.12×
11T-MobileTechnology & Electronics1.98×
12Small businessBusiness & Career1.95×
13Bank of AmericaBusiness & Career1.95×
14CNNMovies & TV1.92×
15Indeed.comBusiness & Career1.92×
16PriceShopping1.83×
17Wells FargoBusiness & Career1.80×
18FinanceBusiness & Career1.72×
19EntrepreneurshipBusiness & Career1.58×
20MoneyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small Business Administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small Business Administration audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.69×
Convenience OrientationPREMIUM1.58×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small Business Administration audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Design AffinityPREMIUM0.95×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small Business Administration have in United States?

Small Business Administration has an estimated audience of 6,849,459 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Small Business Administration fans?

48.1% of Small Business Administration fans are female, 51.9% are male, with an average age of 43.5 years.

03

Which brands do Small Business Administration fans like most?

Small Business Administration fans show strongest brand affinity for Dropbox (service) (7.14×), United States Postal Service (2.44×), and Google Drive (2.29×) over the country average.

04

Where do Small Business Administration fans live in United States?

Small Business Administration fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Small Business Administration fans also like?

Beyond Small Business Administration itself, the audience over-indexes on United States Postal Service (2.44×), Google Drive (2.29×), CNN (1.92×), and Salesforce.com (7.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Small Business Administration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Small Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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