Small Business Administration Audience in United States

Small Business Administration logo

Small Business Administration has an estimated audience of 6,849,459 people in United States. 48.1% are female, 51.9% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Dropbox (service), United States Postal Service, Craigslist, CNN, Chase (bank).

The average Small Business Administration fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dropbox (service), United States Postal Service, Craigslist, with strongest over-indexing on Dropbox (service) (7.14× the country average). Demographically, the Small Business Administration audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Small Business Administration fans

Demographic split for Small Business Administration audience in United States
MetricValue
Female48.1%
Male51.9%
Average age43.5
Estimated audience size6,849,459

Audience persona

The typical Small Business Administration fan in United States is balanced, around 43.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dropbox (service).

Top regions in United States

Top regions ranked by reach for Small Business Administration in United States
RegionReachAffinity
California655,5800.87×
Texas651,8931.11×
Florida631,5781.36×
New York373,0440.97×
Virginia304,2681.82×
Georgia277,2911.31×
Maryland224,3831.91×
North Carolina213,6111.04×
Illinois200,5690.88×
Pennsylvania187,9150.81×
Ohio167,7680.8×
New Jersey147,7740.85×
Washington133,4840.97×
Michigan129,1670.72×
Tennessee124,3180.9×
South Carolina119,6701.16×
Massachusetts118,9270.88×
Louisiana112,7801.28×
Colorado103,9030.96×
Washington, District of Columbia101,3044.92×
Arizona98,7110.71×
Indiana96,1690.77×
Missouri91,4570.83×
Alabama88,4590.92×
Oregon70,6790.9×
Kentucky70,6470.82×
Mississippi68,7281.22×
Minnesota68,6850.7×
Wisconsin68,3930.66×
Oklahoma64,1020.84×
Arkansas53,4250.95×
Nevada51,4000.78×
Connecticut49,7420.72×
Kansas48,1680.89×
Iowa43,1670.76×
Utah37,8310.62×
Idaho29,8570.87×
Nebraska28,4430.83×
New Mexico26,9550.78×
West Virginia26,7000.84×
Hawaii24,8420.84×
New Hampshire22,5160.83×
Maine20,2360.82×
Rhode Island16,5970.76×
Delaware16,2000.86×
Montana14,8800.78×
South Dakota13,7920.87×
Alaska13,3220.91×
North Dakota10,9870.78×
Vermont10,1210.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Small Business Administration audience
BrandAffinityCategory
Dropbox (service)7.14×Technology & Electronics
United States Postal Service2.44×Business & Career
Craigslist2.46×Shopping
CNN1.92×Movies & TV
Chase (bank)2.69×Business & Career
Google Drive2.29×Technology & Electronics
Aaron Gordon11.71×Sports
DocuSign5.99×Technology & Electronics
United Parcel Service2.57×Business & Career
T-Mobile1.98×Technology & Electronics
Finance1.72×Business & Career
Small business1.95×Business & Career
Small and medium enterprises4.22×Business & Career
Bank of America1.95×Business & Career
Small Business Expo20.32×
Indeed.com1.92×Business & Career
Price1.83×Shopping
Entrepreneurship1.58×Business & Career
Wells Fargo1.8×Business & Career
The UPS Store2.12×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Small Business Administration audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
Urban LifestyleOPEN1.43
Career OrientationPOWER1.4
Family OrientationCONSERVATISM1.37
Need for SecurityCONSERVATISM1.37
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Small Business Administration
CountryShare
United States36.7%
India5.8%
Germany5.4%

See Small Business Administration audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Small Business Administration have in United States?

Small Business Administration has an estimated audience of 6,849,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Small Business Administration fans?

48.1% of Small Business Administration fans are female, 51.9% are male, with an average age of 43.5 years.

Which brands do Small Business Administration fans like most?

Small Business Administration fans show strongest brand affinity for Dropbox (service) (7.14×), United States Postal Service (2.44×), and Craigslist (2.46×) over the country average.

Where do Small Business Administration fans live in United States?

Small Business Administration fans in United States are most concentrated in California (reach 655,580), Texas (reach 651,893), and Florida (reach 631,578). These three regions account for the largest share of the active audience.

What other brands do Small Business Administration fans also like?

Beyond Small Business Administration itself, the audience over-indexes on United States Postal Service (2.44×), Craigslist (2.46×), CNN (1.92×), and Chase (bank) (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Small Business Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.