Small Business Expo Audience in United States

Small Business Expo has an estimated audience of 554,766 people in United States. 56.7% are female, 43.3% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Business software, Eurostar, Autism Awareness, Diabetes mellitus awareness.

The average Small Business Expo fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Business software, Eurostar, with strongest over-indexing on Indeed.com (31.94× the country average). Demographically, the Small Business Expo audience skews more female with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of Small Business Expo fans

Demographic split for Small Business Expo audience in United States
MetricValue
Female56.7%
Male43.3%
Average age33.1
Estimated audience size554,766

Audience persona

The typical Small Business Expo fan in United States is more female, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Small Business Expo in United States
RegionReachAffinity
California88,9011.46×
Texas67,8261.42×
Florida62,9191.68×
New York54,0881.74×
Illinois28,8421.56×
New Jersey25,1221.78×
Georgia22,7231.33×
Pennsylvania17,4200.93×
Virginia16,5821.23×
Massachusetts16,2061.48×
Arizona15,3671.36×
Maryland15,1971.59×
North Carolina10,8940.65×
Ohio9,8920.58×
Nevada9,8471.84×
Michigan7,3060.5×
Colorado5,5760.64×
Indiana4,9960.49×
Washington4,9100.44×
Connecticut4,6570.84×
Tennessee4,6310.42×
South Carolina4,5980.55×
Wisconsin4,1080.49×
Washington, District of Columbia4,0292.42×
Missouri4,0050.45×
Utah3,8070.77×
Oklahoma3,7290.61×
Idaho3,2721.18×
Minnesota3,1050.39×
Louisiana2,8120.39×
Mississippi2,7110.59×
Alabama2,6170.34×
Arkansas2,4080.53×
Oregon2,3570.37×
Kentucky2,3180.33×
West Virginia2,2380.87×
Iowa2,1260.47×
Nebraska2,1060.76×
Kansas2,0670.47×
New Hampshire1,9970.91×
Delaware1,9931.3×
Hawaii1,9740.83×
Montana1,9471.26×
Rhode Island1,9291.09×
South Dakota1,9211.5×
North Dakota1,8711.64×
Wyoming1,8102.2×
New Mexico1,7960.65×
Maine1,7790.9×
Vermont1,7511.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Small Business Expo audience
BrandAffinityCategory
Indeed.com31.94×Business & Career
Business software87.27×Business & Career
Eurostar118.98×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Sharp Aquos158.55×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car7.84×Cars & Mobility
WordPress21.56×Technology & Electronics
Accenture36.15×Business & Career
Business intelligence22.38×Business & Career
Software as a service20.43×Technology & Electronics
Betway65.63×Games
Red Heart Yarns75.45×Home & Garden
Google News6.92×News
Google Maps4.5×Internet & Social Media
Bordeaux wine28.95×Food & Beverages
Income tax13.19×Business & Career
QuickBooks11.17×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Small Business Expo audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.07
Career OrientationPOWER1.96
TravellingTHRILL1.41
Family OrientationCONSERVATISM1.39
Luxury OrientationPREMIUM1.39
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Small Business Expo
CountryShare
United States88.8%
India4.3%
Japan0.8%

See Small Business Expo audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Small Business Expo have in United States?

Small Business Expo has an estimated audience of 554,766 people in United States, concentrated in California and Texas.

What is the gender split and age of Small Business Expo fans?

56.7% of Small Business Expo fans are female, 43.3% are male, with an average age of 33.1 years.

Which brands do Small Business Expo fans like most?

Small Business Expo fans show strongest brand affinity for Indeed.com (31.94×), Business software (87.27×), and Eurostar (118.98×) over the country average.

Where do Small Business Expo fans live in United States?

Small Business Expo fans in United States are most concentrated in California (reach 88,901), Texas (reach 67,826), and Florida (reach 62,919). These three regions account for the largest share of the active audience.

What other brands do Small Business Expo fans also like?

Beyond Small Business Expo itself, the audience over-indexes on Business software (87.27×), Eurostar (118.98×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Small Business Expo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.