Rascasse Audience Intelligence

Small Business Expo Audience in United States

A data profile of the people who buy, follow and care about Small Business Expo in United States — modelled from more than twelve digital signal sources. Small Business Expo has an estimated audience of 554,687 people in United States.

#414among Event in United States

The average Small Business Expo fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business software, Eurostar, Indeed.com, with strongest over-indexing on Business software (105× the country average).

Demographically, the Small Business Expo audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small Business Expo fan in United States is more female, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Business software.

Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small Business Expo profile in United States.

Audience size
555K
in United States
Gender
56.7%♀
43.3% male
Age
33.1
average years
Country rank
#34462
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small Business Expo fans

56.7% are female, 43.3% are male, average age 33.1.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Small Business Expo audience in United States
MetricValue
Female56.7%
Male43.3%
Average age33.1
Estimated audience size554,687
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Small Business Expo audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Small Business Expo audience comes from United States.

Worldwide audience distribution share by country for Small Business Expo
CountryShare
United States88.8%
India4.3%
Japan0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small Business Expo audience in United States is strongest.

Fig. 05

Top regions by affinity

Small Business Expo fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.61×
02Washington, District of Columbia~3K1.57×
03New Jersey~20K1.56×
04Florida~60K1.54×
05Georgia~20K1.44×
06Nevada~8K1.41×
07California~80K1.38×
08Texas~70K1.37×
09Maryland~10K1.37×
10Illinois~20K1.29×
11Massachusetts~10K1.27×
12Vermont~1K1.16×
13Arizona~10K1.15×
14Virginia~20K1.13×
15North Dakota~1K1.13×
16South Dakota~1K1.07×
17Delaware~2K1.05×
18Montana~2K1.04×
19Idaho~3K1.02×
20Rhode Island~2K1.02×
21Alaska~1K1.01×
22New Hampshire~2K1.00×
23Maine~2K1.00×
24Utah~5K0.99×
25West Virginia~3K0.98×
26Hawaii~2K0.97×
27Pennsylvania~20K0.95×
28Nebraska~3K0.94×
29Mississippi~4K0.93×
30New Mexico~3K0.93×
31Connecticut~5K0.92×
32Arkansas~4K0.91×
33Iowa~4K0.90×
34Kansas~4K0.90×
35Oklahoma~5K0.88×
36Louisiana~6K0.87×
37Kentucky~6K0.87×
38South Carolina~7K0.86×
39Alabama~7K0.86×
40Oregon~5K0.85×
41Colorado~7K0.84×
42Missouri~7K0.83×
43Wisconsin~7K0.83×
44Tennessee~9K0.82×
45Minnesota~6K0.82×
46Indiana~8K0.81×
47North Carolina~10K0.79×
48Washington~9K0.78×
49Michigan~10K0.77×
50Ohio~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Small Business Expo, United States
0.76×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small Business Expo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small Business Expo audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics138.96×
02EurostarCars & Mobility129.38×
03BetwayGames107.43×
04Business softwareBusiness & Career105.00×
05Red Heart YarnsHome & Garden77.73×
06Bordeaux wineFood & Beverages35.51×
07WordPressTechnology & Electronics29.63×
08Software as a serviceTechnology & Electronics25.30×
09Small Business AdministrationBusiness & Career20.32×
10QuickBooksHome & Garden20.26×
11Key FoodShopping20.00×
12Anjelica HustonMovies & TV19.56×
13Business intelligenceBusiness & Career18.72×
14E-TradeBusiness & Career16.15×
15Master of Business AdministrationBusiness & Career10.39×
16Indeed.comBusiness & Career10.32×
17InnovationBusiness & Career7.36×
18Bank of AmericaBusiness & Career5.66×
19Cloud computingTechnology & Electronics4.84×
20ExpediaTravel & Leisure4.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small Business Expo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small Business Expo audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.75×
IndulgenceJOY1.88×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small Business Expo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Pet OwnershipJOY0.77×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small Business Expo have in United States?

Small Business Expo has an estimated audience of 554,687 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Small Business Expo fans?

56.7% of Small Business Expo fans are female, 43.3% are male, with an average age of 33.1 years.

03

Which brands do Small Business Expo fans like most?

Small Business Expo fans show strongest brand affinity for Business software (105×), Eurostar (129.38×), and Indeed.com (10.32×) over the country average.

04

Where do Small Business Expo fans live in United States?

Small Business Expo fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Small Business Expo fans also like?

Beyond Small Business Expo itself, the audience over-indexes on Eurostar (129.38×), Indeed.com (10.32×), QuickBooks (20.26×), and Betway (107.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Small Business Expo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Small Business Expo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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