Red Heart Yarns Audience in United States

Red Heart Yarns has an estimated audience of 257,077 people in United States. 77.2% are female, 22.8% are male, average age 38.6. Top regions: Texas, California, New York. Top brand affinities: Scooter (band), Wool and the Gang, Lao language, Midori (web browser), Free Knitting Patterns.

The average Red Heart Yarns fan in United States is 38.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Scooter (band), Wool and the Gang, Lao language, with strongest over-indexing on Scooter (band) (209.65× the country average). Demographically, the Red Heart Yarns audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Red Heart Yarns fans

Demographic split for Red Heart Yarns audience in United States
MetricValue
Female77.2%
Male22.8%
Average age38.6
Estimated audience size257,077

Audience persona

The typical Red Heart Yarns fan in United States is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Scooter (band).

Top regions in United States

Top regions ranked by reach for Red Heart Yarns in United States
RegionReachAffinity
Texas14,8450.67×
California14,7720.52×
New York10,3900.72×
Florida10,1400.58×
Pennsylvania9,2771.07×
Ohio8,7931.11×
Michigan7,5761.13×
North Carolina7,0100.91×
Illinois6,6010.77×
Georgia6,0440.76×
Indiana5,5601.18×
Virginia5,4600.87×
Missouri5,2091.26×
Wisconsin5,1491.33×
Washington4,9380.96×
Tennessee4,9080.95×
New Jersey4,5000.69×
Massachusetts4,4250.87×
Arizona4,1920.8×
Colorado3,6480.9×
Maryland3,6170.82×
Minnesota3,5990.98×
Kentucky3,5271.09×
South Carolina3,5210.91×
Oklahoma3,4761.22×
Alabama3,4400.96×
Oregon3,4381.17×
Louisiana2,6480.8×
Iowa2,5821.22×
Kansas2,5071.24×
Connecticut2,4340.94×
Arkansas2,3701.12×
Utah2,3521.02×
Nevada1,8030.73×
Idaho1,6951.31×
Mississippi1,6540.78×
West Virginia1,6391.37×
Maine1,6291.77×
New Mexico1,4731.14×
Nebraska1,4391.12×
New Hampshire1,3861.37×
Hawaii8880.8×
Montana8171.15×
South Dakota6601.11×
Rhode Island6250.76×
Delaware6140.87×
Vermont5881.3×
Alaska5791.05×
Wyoming5521.45×
North Dakota5281×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Heart Yarns audience
BrandAffinityCategory
Scooter (band)209.65×Music & Radio
Wool and the Gang240.48×Home & Garden
Lao language131.21×Politics & Society
Midori (web browser)135.26×Technology & Electronics
Free Knitting Patterns96.15×
Jimmy Beans Wool190.12×Shopping
AllFreeCrochet87.41×Home & Garden
Small Business Expo77.73×
Knitty93.45×Kids & Family
Lion Brand104.81×Home & Garden
Finding Nemo (video game)81.17×Games
Hard Candy (cosmetics)54.13×Beauty & Wellness
Dakar58.21×Travel & Leisure
DIY & Craft Ideas13.29×Home & Garden
Nebraska Football13.72×Sports
Déjà Vu (2006 film)20×Movies & TV
Knitting pattern20×Fashion & Accessoires
AirAsia30.57×Travel & Leisure
Slice of life18.08×Literature
Cashmere wool11.21×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Heart Yarns audience
TraitClusterScore
CreativityOPEN2.43
IndulgenceJOY1.56
DIY MentalityTHRILL1.52
Pet OwnershipJOY1.4
PatriotismCONSERVATISM1.3
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Red Heart Yarns
CountryShare
United States70.6%
United Kingdom7.9%
Canada7.4%

See Red Heart Yarns audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Red Heart Yarns have in United States?

Red Heart Yarns has an estimated audience of 257,077 people in United States, concentrated in Texas and California.

What is the gender split and age of Red Heart Yarns fans?

77.2% of Red Heart Yarns fans are female, 22.8% are male, with an average age of 38.6 years.

Which brands do Red Heart Yarns fans like most?

Red Heart Yarns fans show strongest brand affinity for Scooter (band) (209.65×), Wool and the Gang (240.48×), and Lao language (131.21×) over the country average.

Where do Red Heart Yarns fans live in United States?

Red Heart Yarns fans in United States are most concentrated in Texas (reach 14,845), California (reach 14,772), and New York (reach 10,390). These three regions account for the largest share of the active audience.

What other brands do Red Heart Yarns fans also like?

Beyond Red Heart Yarns itself, the audience over-indexes on Wool and the Gang (240.48×), Lao language (131.21×), Midori (web browser) (135.26×), and Free Knitting Patterns (96.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Heart Yarns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.