Rascasse Audience Intelligence

Red Heart Yarns Target Market in United States

A data profile of the people who buy, follow and care about Red Heart Yarns in United States — modelled from more than twelve digital signal sources. Red Heart Yarns has an estimated audience of 252,841 people in United States.

#5467among Brand in United States#1770in Home & Garden

The average Red Heart Yarns fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooter (band), Wool and the Gang, Lao language, with strongest over-indexing on Scooter (band) (209.65× the country average).

Demographically, the Red Heart Yarns audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Heart Yarns fan in United States is more female, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Scooter (band).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Heart Yarns profile in United States.

Audience size
253K
in United States
Gender
77.2%♀
22.8% male
Age
38.6
average years
Country rank
#52554
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Heart Yarns

77.2% are female, 22.8% are male, average age 38.6.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Red Heart Yarns audience in United States
MetricValue
Female77.2%
Male22.8%
Average age38.6
Estimated audience size252,841
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Red Heart Yarns audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3916%
40-4919%
50+22%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Red Heart Yarns audience comes from United States.

Worldwide audience distribution share by country for Red Heart Yarns
CountryShare
United States70.3%
United Kingdom7.9%
Canada7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Heart Yarns audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Heart Yarns customers by region in United States
#RegionReachAffinity×
01Maine~2K1.67×
02Wyoming<1K1.34×
03Idaho~2K1.32×
04West Virginia~2K1.31×
05New Hampshire~1K1.31×
06Vermont<1K1.29×
07Wisconsin~5K1.28×
08Kansas~2K1.20×
09Iowa~3K1.19×
10Montana<1K1.18×
11Oregon~3K1.17×
12Missouri~5K1.15×
13Oklahoma~3K1.15×
14Alaska<1K1.14×
15Michigan~8K1.13×
16Indiana~5K1.12×
17Ohio~9K1.10×
18New Mexico~1K1.10×
19South Dakota<1K1.10×
20Nebraska~1K1.09×
21North Dakota<1K1.08×
22Kentucky~3K1.07×
23Arkansas~2K1.07×
24Utah~2K1.05×
25Pennsylvania~9K1.04×
26Minnesota~4K0.98×
27Washington~5K0.95×
28Connecticut~2K0.94×
29Tennessee~5K0.93×
30Alabama~3K0.93×
31Delaware<1K0.93×
32Rhode Island<1K0.89×
33South Carolina~3K0.88×
34Colorado~4K0.87×
35Mississippi~2K0.87×
36North Carolina~7K0.85×
37Hawaii<1K0.85×
38Massachusetts~4K0.84×
39Virginia~5K0.83×
40Louisiana~3K0.82×
41Maryland~4K0.81×
42Arizona~4K0.77×
43Illinois~6K0.75×
44Georgia~6K0.74×
45Nevada~2K0.74×
46New York~10K0.69×
47New Jersey~4K0.69×
48Texas~10K0.63×
49Florida~10K0.59×
50California~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Red Heart Yarns, United States
0.50×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Heart Yarns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Heart Yarns audience
#·InterestCategoryAffinity×
01Wool and the GangHome & Garden240.48×
02Scooter (band)Music & Radio209.65×
03Jimmy Beans WoolShopping190.12×
04Midori (web browser)Technology & Electronics135.26×
05Lao languagePolitics & Society131.21×
06Lion BrandHome & Garden104.81×
07Free Knitting PatternsTopic96.15×
08KnittyKids & Family93.45×
09AllFreeCrochetHome & Garden87.41×
10Finding Nemo (video game)Games81.17×
11Small Business ExpoEvent77.73×
12DakarTravel & Leisure58.21×
13Hard Candy (cosmetics)Beauty & Wellness54.13×
14Leonidas (chocolate maker)Food & Beverages51.62×
15AirAsiaTravel & Leisure30.57×
16Déjà Vu (2006 film)Movies & TV20.00×
17Knitting patternFashion & Accessoires20.00×
18Slice of lifeLiterature18.08×
19Nebraska FootballSports13.72×
20DIY & Craft IdeasHome & Garden13.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Heart Yarns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Heart Yarns audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.72×
MindfulnessBALANCE1.78×
SustainabilityBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Heart Yarns audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.70×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Heart Yarns's target market in United States?

Red Heart Yarns's target market in United States covers an estimated 252,841 people, concentrated in California and Texas.

02

What is the gender split and age of Red Heart Yarns customers?

77.2% of the Red Heart Yarns audience are female, 22.8% are male, with an average age of 38.6 years.

03

Which brands do Red Heart Yarns fans like most?

Red Heart Yarns fans show strongest brand affinity for Scooter (band) (209.65×), Wool and the Gang (240.48×), and Lao language (131.21×) over the country average.

04

Where do Red Heart Yarns fans live in United States?

Red Heart Yarns fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Red Heart Yarns fans also like?

Beyond Red Heart Yarns itself, the audience over-indexes on Wool and the Gang (240.48×), Lao language (131.21×), Midori (web browser) (135.26×), and Free Knitting Patterns (96.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Red Heart Yarns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Heart Yarns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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