A data profile of the people who buy, follow and care about Slice of life in United States — modelled from more than twelve digital signal sources. Slice of life has an estimated audience of 2,114,437 people in United States.
The average Slice of life fan in United States is 29.6 years old, balanced, and lives primarily in North Carolina.
The audience is concentrated in North Carolina, Florida, California.
Top brand affinities include International education, D&R, Grohe, with strongest over-indexing on International education (22.11× the country average).
Demographically, the Slice of life audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Slice of life fan in United States is balanced, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for International education.
The key figures that characterise the Slice of life profile in United States.
54.9% are female, 45.1% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 29.6 |
| Estimated audience size | 2,114,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 20% | |
| 30-39 | 10% | |
| 40-49 | 9% | |
| 50+ | 9% |
of the worldwide Slice of life audience comes from United States.
| Country | Share |
|---|---|
| Japan | 40.6% |
| United States | 21.8% |
| South Korea | 10.8% |
Where the Slice of life audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~500K | 7.17× | |
| 02 | Washington | ~200K | 3.68× | |
| 03 | Florida | ~300K | 2.39× | |
| 04 | New Mexico | ~20K | 1.69× | |
| 05 | Hawaii | ~10K | 1.31× | |
| 06 | California | ~300K | 1.09× | |
| 07 | Maryland | ~40K | 0.98× | |
| 08 | Georgia | ~60K | 0.96× | |
| 09 | Oregon | ~20K | 0.95× | |
| 10 | Washington, District of Columbia | ~6K | 0.95× | |
| 11 | New Hampshire | ~8K | 0.94× | |
| 12 | New York | ~100K | 0.93× | |
| 13 | Virginia | ~50K | 0.92× | |
| 14 | Nevada | ~20K | 0.92× | |
| 15 | Alaska | ~4K | 0.92× | |
| 16 | New Jersey | ~50K | 0.90× | |
| 17 | Delaware | ~5K | 0.89× | |
| 18 | North Dakota | ~4K | 0.89× | |
| 19 | Vermont | ~3K | 0.89× | |
| 20 | Texas | ~200K | 0.88× | |
| 21 | Massachusetts | ~40K | 0.87× | |
| 22 | Connecticut | ~20K | 0.87× | |
| 23 | Rhode Island | ~6K | 0.87× | |
| 24 | Arkansas | ~10K | 0.86× | |
| 25 | West Virginia | ~8K | 0.86× | |
| 26 | South Dakota | ~4K | 0.86× | |
| 27 | Pennsylvania | ~60K | 0.85× | |
| 28 | Montana | ~5K | 0.85× | |
| 29 | Arizona | ~40K | 0.84× | |
| 30 | Kentucky | ~20K | 0.84× | |
| 31 | Oklahoma | ~20K | 0.84× | |
| 32 | Illinois | ~60K | 0.83× | |
| 33 | Kansas | ~10K | 0.83× | |
| 34 | Maine | ~6K | 0.83× | |
| 35 | South Carolina | ~30K | 0.82× | |
| 36 | Missouri | ~30K | 0.81× | |
| 37 | Colorado | ~30K | 0.81× | |
| 38 | Louisiana | ~20K | 0.81× | |
| 39 | Mississippi | ~10K | 0.81× | |
| 40 | Idaho | ~9K | 0.81× | |
| 41 | Michigan | ~40K | 0.80× | |
| 42 | Indiana | ~30K | 0.80× | |
| 43 | Alabama | ~20K | 0.80× | |
| 44 | Nebraska | ~8K | 0.80× | |
| 45 | Tennessee | ~30K | 0.77× | |
| 46 | Minnesota | ~20K | 0.76× | |
| 47 | Utah | ~10K | 0.76× | |
| 48 | Iowa | ~10K | 0.75× | |
| 49 | Ohio | ~50K | 0.74× | |
| 50 | Wisconsin | ~20K | 0.71× |
The strongest cross-interests of the Slice of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grohe | Home & Garden | 47.57× | ||
| 02 | International education | Business & Career | 22.11× | ||
| 03 | D&R | Technology & Electronics | 20.00× | ||
| 04 | Funimation | Movies & TV | 7.67× | ||
| 05 | Final Fantasy | Games | 6.42× | ||
| 06 | Otaku | Literature | 6.14× | ||
| 07 | Costume | Fashion & Accessoires | 5.33× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 4.15× | ||
| 09 | Microwave oven | Home & Garden | 4.11× | ||
| 10 | Violin | Music & Radio | 4.09× | ||
| 11 | Tabletop game | Games | 4.06× | ||
| 12 | Acoustic guitar | Music & Radio | 3.72× | ||
| 13 | Electric guitar | Music & Radio | 3.65× | ||
| 14 | Piano | Music & Radio | 3.64× | ||
| 15 | Bass guitar | Music & Radio | 3.61× | ||
| 16 | Metaphysics | Business & Career | 3.43× | ||
| 17 | Musical instrument | Music & Radio | 3.13× | ||
| 18 | Planet Fitness | Sports | 2.11× | ||
| 19 | Internet & Social Media | 1.77× | |||
| 20 | Superman | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.29× | |
| Community Orientation | OPEN | 2.23× | |
| Individualism | JOY | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Extroversion | THRILL | 0.84× | |
| Sports Activity | POWER | 0.85× |
Slice of life has an estimated audience of 2,114,437 people in United States, concentrated in North Carolina and Florida.
54.9% of Slice of life fans are female, 45.1% are male, with an average age of 29.6 years.
Slice of life fans show strongest brand affinity for International education (22.11×), D&R (20×), and Grohe (47.57×) over the country average.
Slice of life fans in United States are most concentrated in North Carolina (reach ~500K), Florida (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Slice of life itself, the audience over-indexes on D&R (20×), Grohe (47.57×), Otaku (6.14×), and Musical instrument (3.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Slice of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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