Grohe Audience in United States
Grohe has an estimated audience of 369,473 people in United States. 56.7% are female, 43.3% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Mark Rothko, Slice of life, Hansgrohe, Sink, Antonio Esfandiari.
The average Grohe fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mark Rothko, Slice of life, Hansgrohe, with strongest over-indexing on Mark Rothko (163.24× the country average). Demographically, the Grohe audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Grohe fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.0 |
| Estimated audience size | 369,473 |
Audience persona
The typical Grohe fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Mark Rothko.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 89,300 | 2.2× |
| New York | 43,856 | 2.12× |
| Florida | 30,470 | 1.22× |
| Illinois | 25,952 | 2.11× |
| New Jersey | 20,050 | 2.13× |
| Massachusetts | 19,402 | 2.67× |
| Texas | 18,695 | 0.59× |
| Washington | 14,461 | 1.95× |
| Pennsylvania | 10,700 | 0.86× |
| Ohio | 10,369 | 0.91× |
| Michigan | 9,779 | 1.01× |
| Virginia | 8,657 | 0.96× |
| Georgia | 7,664 | 0.67× |
| North Carolina | 7,343 | 0.66× |
| Arizona | 7,000 | 0.93× |
| Connecticut | 6,526 | 1.76× |
| Maryland | 6,386 | 1.01× |
| Oregon | 5,869 | 1.39× |
| Colorado | 5,303 | 0.91× |
| Wisconsin | 4,134 | 0.74× |
| Missouri | 4,109 | 0.69× |
| Tennessee | 3,503 | 0.47× |
| Indiana | 3,418 | 0.51× |
| South Carolina | 3,327 | 0.6× |
| Minnesota | 3,307 | 0.62× |
| Hawaii | 3,039 | 1.91× |
| Utah | 2,804 | 0.85× |
| Louisiana | 2,679 | 0.56× |
| Nevada | 2,552 | 0.71× |
| New Hampshire | 2,365 | 1.62× |
| Rhode Island | 2,182 | 1.86× |
| Washington, District of Columbia | 2,117 | 1.91× |
| Kentucky | 2,015 | 0.43× |
| Maine | 1,826 | 1.38× |
| Alabama | 1,791 | 0.35× |
| Kansas | 1,502 | 0.52× |
| Idaho | 1,473 | 0.79× |
| Iowa | 1,370 | 0.45× |
| Oklahoma | 1,108 | 0.27× |
| Nebraska | 1,055 | 0.57× |
| New Mexico | 998 | 0.54× |
| Vermont | 948 | 1.46× |
| Mississippi | 850 | 0.28× |
| Montana | 832 | 0.81× |
| Delaware | 795 | 0.78× |
| Arkansas | 789 | 0.26× |
| Alaska | 764 | 0.97× |
| West Virginia | 542 | 0.32× |
| South Dakota | 466 | 0.55× |
| Wyoming | 387 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mark Rothko | 163.24× | Arts & Culture |
| Slice of life | 47.57× | Literature |
| Hansgrohe | 102.55× | Home & Garden |
| Sink | 6.24× | Home & Garden |
| Antonio Esfandiari | 125.31× | Sports |
| Bathtub | 9.21× | Beauty & Wellness |
| Toilet paper | 9.54× | Home & Garden |
| Duravit | 77.24× | Home & Garden |
| Shower | 6.47× | Beauty & Wellness |
| West Marine | 14.84× | Shopping |
| Drainage | 19.46× | Home & Garden |
| Toilet | 7.1× | Home & Garden |
| The Doors (film) | 20.42× | Movies & TV |
| Private bank | 14.93× | Business & Career |
| WC (rapper) | 33.49× | Music & Radio |
| Wastewater | 10.29× | Home & Garden |
| Food | 1.52× | Food & Beverages |
| Malay cuisine | 38.25× | Food & Beverages |
| Outdoor recreation | 1.52× | Sports |
| Bathroom | 2.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.43 |
| Quality Awareness | PREMIUM | 2.7 |
| Luxury Orientation | PREMIUM | 2.23 |
| DIY Mentality | THRILL | 1.86 |
| Indulgence | JOY | 1.76 |
| Price Sensitivity | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.5% |
| Italy | 10.8% |
| France | 10.0% |
See Grohe audiences in other countries
More Domestic appliances audiences in United States
- Dyson (5,810,866)
- KitchenAid (3,745,775)
- Electrolux (3,554,340)
- Instant Pot (2,760,991)
- General Electric (2,013,275)
Frequently asked questions
How many fans does Grohe have in United States?
Grohe has an estimated audience of 369,473 people in United States, concentrated in California and New York.
What is the gender split and age of Grohe fans?
56.7% of Grohe fans are female, 43.3% are male, with an average age of 43.0 years.
Which brands do Grohe fans like most?
Grohe fans show strongest brand affinity for Mark Rothko (163.24×), Slice of life (47.57×), and Hansgrohe (102.55×) over the country average.
Where do Grohe fans live in United States?
Grohe fans in United States are most concentrated in California (reach 89,300), New York (reach 43,856), and Florida (reach 30,470). These three regions account for the largest share of the active audience.
What other brands do Grohe fans also like?
Beyond Grohe itself, the audience over-indexes on Slice of life (47.57×), Hansgrohe (102.55×), Sink (6.24×), and Antonio Esfandiari (125.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Grohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.