Rascasse Audience Intelligence

Grohe Target Market in United States

A data profile of the people who buy, follow and care about Grohe in United States — modelled from more than twelve digital signal sources. Grohe has an estimated audience of 367,387 people in United States.

#15among Domestic appliances in United States#4492among Brand in United States#1615in Home & Garden

The average Grohe fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mark Rothko, Slice of life, Hansgrohe, with strongest over-indexing on Mark Rothko (163.24× the country average).

Demographically, the Grohe audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grohe fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Mark Rothko.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grohe profile in United States.

Audience size
367K
in United States
Gender
56.7%♀
43.3% male
Age
43.0
average years
Country rank
#43498
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grohe

56.7% are female, 43.3% are male, average age 43.0.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Grohe audience in United States
MetricValue
Female56.7%
Male43.3%
Average age43.0
Estimated audience size367,387
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Grohe audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Grohe audience comes from United States.

Worldwide audience distribution share by country for Grohe
CountryShare
Germany12.6%
Italy10.8%
France10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grohe audience in United States is strongest.

Fig. 05

Top regions by affinity

Grohe customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K2.41×
02California~90K2.11×
03New Jersey~20K2.03×
04New York~40K2.01×
05Illinois~20K1.96×
06Washington~10K1.78×
07Connecticut~6K1.69×
08Hawaii~3K1.58×
09Washington, District of Columbia~2K1.54×
10Rhode Island~2K1.50×
11New Hampshire~2K1.44×
12Oregon~5K1.27×
13Vermont<1K1.25×
14Florida~30K1.22×
15Maine~2K1.21×
16Montana~1K1.04×
17Maryland~6K1.02×
18Alaska<1K1.02×
19Michigan~10K0.99×
20Utah~3K0.94×
21Delaware<1K0.94×
22Virginia~8K0.93×
23Arizona~7K0.92×
24Colorado~5K0.92×
25Idaho~2K0.90×
26North Dakota<1K0.90×
27South Dakota<1K0.89×
28Pennsylvania~10K0.88×
29Nevada~3K0.85×
30Ohio~10K0.84×
31West Virginia~1K0.84×
32Nebraska~2K0.81×
33New Mexico~1K0.80×
34Mississippi~2K0.79×
35Wisconsin~4K0.78×
36Kansas~2K0.78×
37Missouri~5K0.77×
38Arkansas~2K0.77×
39Louisiana~4K0.76×
40Iowa~2K0.75×
41South Carolina~4K0.74×
42Oklahoma~3K0.72×
43North Carolina~8K0.71×
44Minnesota~4K0.71×
45Kentucky~3K0.70×
46Georgia~8K0.68×
47Indiana~4K0.66×
48Alabama~3K0.66×
49Tennessee~5K0.65×
50Texas~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Grohe, United States
0.62×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grohe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grohe audience
#·InterestCategoryAffinity×
01Mark RothkoArts & Culture163.24×
02Antonio EsfandiariSports125.31×
03HansgroheHome & Garden102.55×
04DuravitHome & Garden77.24×
05Slice of lifeLiterature47.57×
06Malay cuisineFood & Beverages38.25×
07The Motorcycle Diaries (film)Movies & TV35.61×
08WC (rapper)Music & Radio33.49×
09The Doors (film)Movies & TV20.42×
10DrainageHome & Garden19.46×
11Private bankBusiness & Career14.93×
12West MarineShopping14.84×
13WastewaterHome & Garden10.29×
14Toilet paperHome & Garden9.54×
15BathtubBeauty & Wellness9.21×
16ToiletHome & Garden7.10×
17ShowerBeauty & Wellness6.47×
18SinkHome & Garden6.24×
19FoodFood & Beverages1.52×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grohe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grohe audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.56×
Design AffinityPREMIUM1.78×
Luxury OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grohe audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.99×
Social Media UsageJOY1.01×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Grohe's target market in United States?

Grohe's target market in United States covers an estimated 367,387 people, concentrated in California and New York.

02

What is the gender split and age of Grohe customers?

56.7% of the Grohe audience are female, 43.3% are male, with an average age of 43.0 years.

03

Which brands do Grohe fans like most?

Grohe fans show strongest brand affinity for Mark Rothko (163.24×), Slice of life (47.57×), and Hansgrohe (102.55×) over the country average.

04

Where do Grohe fans live in United States?

Grohe fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Grohe fans also like?

Beyond Grohe itself, the audience over-indexes on Slice of life (47.57×), Hansgrohe (102.55×), The Motorcycle Diaries (film) (35.61×), and WC (rapper) (33.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See Grohe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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