Rascasse Audience Intelligence

Shower Audience in United States

A data profile of the people who buy, follow and care about Shower in United States — modelled from more than twelve digital signal sources. Shower has an estimated audience of 16,106,952 people in United States.

#6among Body in United States#1468among Topic in United States#56in Beauty & Wellness

The average Shower fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bathtub, Toilet, Kitchen Design, with strongest over-indexing on Bathtub (5.86× the country average).

Demographically, the Shower audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shower fan in United States is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bathtub.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shower profile in United States.

Audience size
16.1M
in United States
Gender
61.5%♀
38.5% male
Age
44.7
average years
Country rank
#2150
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shower fans

61.5% are female, 38.5% are male, average age 44.7.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Shower audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.7
Estimated audience size16,106,952
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Shower audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Shower audience comes from United States.

Worldwide audience distribution share by country for Shower
CountryShare
United States18.9%
United Kingdom6.7%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shower audience in United States is strongest.

Fig. 05

Top regions by affinity

Shower fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K1.83×
02Montana~70K1.46×
03Alaska~50K1.43×
04Hawaii~90K1.28×
05New Mexico~90K1.17×
06Utah~200K1.14×
07West Virginia~90K1.14×
08Maine~60K1.10×
09Arkansas~100K1.09×
10Kentucky~200K1.08×
11Alabama~200K1.07×
12Iowa~100K1.07×
13South Dakota~40K1.06×
14Oklahoma~200K1.05×
15Nebraska~80K1.04×
16Tennessee~300K1.03×
17Kansas~100K1.03×
18Indiana~300K1.02×
19Missouri~300K1.01×
20Mississippi~100K1.01×
21California~2M1.00×
22Texas~1.5M1.00×
23Michigan~400K1.00×
24South Carolina~200K1.00×
25Oregon~200K1.00×
26Arizona~300K0.99×
27Louisiana~200K0.99×
28North Dakota~30K0.99×
29Georgia~500K0.98×
30North Carolina~500K0.98×
31Washington~300K0.96×
32Idaho~80K0.96×
33Florida~1M0.94×
34Ohio~500K0.93×
35Minnesota~200K0.92×
36Wisconsin~200K0.91×
37Illinois~500K0.90×
38Colorado~200K0.90×
39New Hampshire~60K0.90×
40Pennsylvania~500K0.89×
41New Jersey~400K0.88×
42Nevada~100K0.87×
43Connecticut~100K0.84×
44Virginia~300K0.83×
45Maryland~200K0.81×
46New York~700K0.80×
47Delaware~40K0.80×
48Massachusetts~200K0.78×
49Rhode Island~40K0.77×
50Washington, District of Columbia~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Shower, United States
0.60×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shower audience
#·InterestCategoryAffinity×
01WC (rapper)Music & Radio6.58×
02BathtubBeauty & Wellness5.86×
03Kitchen DesignHome & Garden5.53×
04ToiletHome & Garden3.80×
05Home RenovationsHome & Garden3.15×
06HygieneBeauty & Wellness2.04×
07SinkHome & Garden1.99×
08TileHome & Garden1.97×
09BathroomHome & Garden1.82×
10WindowHome & Garden1.74×
11CarpetHome & Garden1.73×
12PatioHome & Garden1.70×
13MenardsHome & Garden1.69×
14CouchHome & Garden1.69×
15BackyardHome & Garden1.66×
16PlumbingHome & Garden1.59×
17DesignerHome & Garden1.57×
18LightingHome & Garden1.52×
19BedroomHome & Garden1.52×
20Ace HardwareHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shower audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Design AffinityPREMIUM1.41×
DIY MentalityTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shower audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
Early Adopter MentalityPOWER0.97×
MindfulnessBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shower have in United States?

Shower has an estimated audience of 16,106,952 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shower fans?

61.5% of Shower fans are female, 38.5% are male, with an average age of 44.7 years.

03

Which brands do Shower fans like most?

Shower fans show strongest brand affinity for Bathtub (5.86×), Toilet (3.8×), and Kitchen Design (5.53×) over the country average.

04

Where do Shower fans live in United States?

Shower fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Shower fans also like?

Beyond Shower itself, the audience over-indexes on Toilet (3.8×), Kitchen Design (5.53×), Home Renovations (3.15×), and Bathroom (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Shower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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