Shower Audience in United States

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Shower has an estimated audience of 16,106,952 people in United States. 61.5% are female, 38.5% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Bathtub, Toilet, Kitchen Design, Home Renovations, Bathroom.

The average Shower fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bathtub, Toilet, Kitchen Design, with strongest over-indexing on Bathtub (5.86× the country average). Demographically, the Shower audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Shower fans

Demographic split for Shower audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.7
Estimated audience size16,106,952

Audience persona

The typical Shower fan in United States is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Bathtub.

Top regions in United States

Top regions ranked by reach for Shower in United States
RegionReachAffinity
California1,827,2131.03×
Texas1,470,6501.06×
Florida1,164,8101.07×
New York766,1020.85×
Pennsylvania499,5460.92×
Ohio495,0171×
Georgia489,5560.99×
Illinois487,0390.91×
North Carolina469,2280.97×
Michigan460,9091.09×
Tennessee373,8551.16×
New Jersey357,0950.87×
Arizona333,3981.01×
Virginia329,7870.84×
Washington315,8580.98×
Indiana301,8431.03×
Missouri269,6991.04×
Alabama268,7151.19×
Massachusetts252,3380.8×
South Carolina234,9840.97×
Maryland226,0800.82×
Minnesota222,0320.96×
Colorado219,8200.87×
Kentucky213,7081.06×
Louisiana212,4241.02×
Wisconsin211,6600.87×
Oklahoma194,7961.09×
Oregon180,5440.98×
Utah159,6131.11×
Arkansas152,1651.15×
Iowa149,0031.12×
Connecticut139,3380.86×
Nevada138,3730.89×
Mississippi138,2031.04×
Kansas128,9261.02×
New Mexico99,0421.23×
Hawaii91,9911.33×
West Virginia87,6931.17×
Nebraska82,5061.02×
Idaho73,8820.91×
Maine63,2151.1×
Montana61,9451.39×
New Hampshire60,5050.95×
Alaska40,6771.18×
Rhode Island37,4210.73×
South Dakota37,0851×
Wyoming34,2831.44×
North Dakota29,5120.89×
Delaware29,2600.66×
Washington, District of Columbia28,0990.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shower audience
BrandAffinityCategory
Bathtub5.86×Beauty & Wellness
Toilet3.8×Home & Garden
Kitchen Design5.53×Home & Garden
Home Renovations3.15×Home & Garden
Bathroom1.82×Home & Garden
Hygiene2.04×Beauty & Wellness
Menards1.69×Home & Garden
Sink1.99×Home & Garden
Plumbing1.59×Home & Garden
Ace Hardware1.5×Home & Garden
Carpet1.73×Home & Garden
Patio1.7×Home & Garden
Designer1.57×Home & Garden
Window1.74×Home & Garden
Lighting1.52×Home & Garden
Bedroom1.52×Home & Garden
Tile1.97×Home & Garden
Couch1.69×Home & Garden
Backyard1.66×Home & Garden
Garden furniture2.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shower audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
DIY MentalityTHRILL1.43
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.21
Convenience OrientationPREMIUM1.21
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Shower
CountryShare
United States18.9%
United Kingdom6.7%
Italy5.9%

See Shower audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Shower have in United States?

Shower has an estimated audience of 16,106,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Shower fans?

61.5% of Shower fans are female, 38.5% are male, with an average age of 44.7 years.

Which brands do Shower fans like most?

Shower fans show strongest brand affinity for Bathtub (5.86×), Toilet (3.8×), and Kitchen Design (5.53×) over the country average.

Where do Shower fans live in United States?

Shower fans in United States are most concentrated in California (reach 1,827,213), Texas (reach 1,470,650), and Florida (reach 1,164,810). These three regions account for the largest share of the active audience.

What other brands do Shower fans also like?

Beyond Shower itself, the audience over-indexes on Toilet (3.8×), Kitchen Design (5.53×), Home Renovations (3.15×), and Bathroom (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.