Rascasse Audience Intelligence

Shower Audience in Italy

Name: Shower — Italy
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Shower in Italy — modelled from more than twelve digital signal sources. Shower has an estimated audience of 5,019,862 people in Italy.

#3among Body in Italy #932among Topic in Italy #40in Beauty & Wellness

The average Shower fan in Italy is 47.7 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Campania, Lazio.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shower profile in Italy.

Audience size

in Italy

Gender

59.7%♀

40.3% male

Age

47.7

average years

Country rank

#1331

Topic in Italy

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Shower fans

59.7% are female, 40.3% are male, average age 47.7.

Fig. 02

Gender split

59.7%

Female

40.3%

Male

Demographic split for Shower audience in Italy
Metric	Value
Female	59.7%
Male	40.3%
Average age	47.7
Estimated audience size	5,019,862

Fig. 03

Age distribution

Age distribution of the Shower audience in Italy
Age bracket	Share	%
16-19		4%
20-29		10%
30-39		19%
40-49		26%
50+		40%

Fig. 04

Worldwide distribution

5.9%

of the worldwide Shower audience comes from Italy.

Worldwide audience distribution share by country for Shower
Country	Share
United States	18.9%
United Kingdom	6.7%
Italy	5.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shower audience in Italy is strongest.

Fig. 05

Top regions by affinity

Shower fans by region: top regions in Italy
#	Region	Reach	×
01	Sardinia	~300K	2.13×
02	Trentino-Alto Adige/Südtirol	~100K	1.49×
03	Sicilia	~500K	1.15×
04	Puglia	~400K	1.12×
05	Veneto	~400K	1.10×
06	Liguria	~200K	1.07×
07	Friuli-Venezia Giulia	~100K	1.06×
08	Aosta Valley	~10K	1.02×
09	Campania	~500K	0.96×
10	Tuscany	~300K	0.96×
11	Lombardy	~800K	0.94×
12	Basilicata	~40K	0.94×
13	Molise	~20K	0.93×
14	Calabria	~100K	0.91×
15	Piedmont	~300K	0.87×
16	Lazio	~500K	0.86×
17	Abruzzo	~90K	0.86×
18	Umbria	~70K	0.84×
19	Emilia-Romagna	~300K	0.83×
20	Marche	~100K	0.79×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Italy

Hygiene (6,233,825)
Body art (5,137,691)
Odor (4,740,360)
Body modification (3,545,381)
Bathtub (3,191,320)

See Shower audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Shower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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