A data profile of the people who buy, follow and care about Odor in Italy — modelled from more than twelve digital signal sources. Odor has an estimated audience of 4,740,359 people in Italy.
Odor has an estimated audience of 4,740,359 people in Italy. 71.4% are female, 28.6% are male, average age 43.4. Top brand affinities: Essential oil, Wikipedia, Genetics, Coop, Volunteering.
Top brand affinities include Essential oil, Wikipedia, Genetics, with strongest over-indexing on Essential oil (5.37× the country average).
Demographically, the Odor audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Odor fan in Italy is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Essential oil.
The key figures that characterise the Odor profile in Italy.
71.4% are female, 28.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.4 |
| Estimated audience size | 4,740,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Odor audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.3% |
| Japan | 4.8% |
The strongest cross-interests of the Odor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eau de toilette | Beauty & Wellness | 9.10× | ||
| 02 | Essential oil | Home & Garden | 5.37× | ||
| 03 | New Testament | Politics & Society | 3.15× | ||
| 04 | Wikipedia | Internet & Social Media | 2.95× | ||
| 05 | Baking powder | Food & Beverages | 2.82× | ||
| 06 | Rose | Home & Garden | 2.68× | ||
| 07 | Face powder | Beauty & Wellness | 2.51× | ||
| 08 | Shellac | Beauty & Wellness | 2.38× | ||
| 09 | Genetics | Kids & Family | 2.27× | ||
| 10 | Satire | Literature | 2.25× | ||
| 11 | Snack food | Food & Beverages | 2.16× | ||
| 12 | Eye shadow | Beauty & Wellness | 2.15× | ||
| 13 | General practitioner | Health | 2.07× | ||
| 14 | Luxury yacht | Travel & Leisure | 1.80× | ||
| 15 | Coop | Food & Beverages | 1.78× | ||
| 16 | Hypermarket | Shopping | 1.74× | ||
| 17 | Volunteering | Politics & Society | 1.70× | ||
| 18 | Manicure | Beauty & Wellness | 1.70× | ||
| 19 | Tradition | Politics & Society | 1.61× | ||
| 20 | Innovation | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Individualism | JOY | 1.37× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Sports Activity | POWER | 0.90× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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