A data profile of the people who buy, follow and care about Odor in Brazil — modelled from more than twelve digital signal sources. Odor has an estimated audience of 6,995,603 people in Brazil.
Odor has an estimated audience of 6,995,603 people in Brazil. 72.2% are female, 27.8% are male, average age 43.5. Top brand affinities: Instagram, Essential oil, Dafiti, Coritiba Foot Ball Club, Fragrances.
Top brand affinities include Instagram, Essential oil, Dafiti, with strongest over-indexing on Instagram (1.75× the country average).
Demographically, the Odor audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Community Orientation.
The typical Odor fan in Brazil is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Odor profile in Brazil.
72.2% are female, 27.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 43.5 |
| Estimated audience size | 6,995,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Odor audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.3% |
| Japan | 4.8% |
The strongest cross-interests of the Odor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Essential oil | Home & Garden | 4.94× | ||
| 02 | Dafiti | Fashion & Accessoires | 2.83× | ||
| 03 | Coritiba Foot Ball Club | Sports | 2.44× | ||
| 04 | Centauro | Cars & Mobility | 2.17× | ||
| 05 | Laptop | Technology & Electronics | 2.05× | ||
| 06 | Fragrances | Beauty & Wellness | 1.97× | ||
| 07 | MSN | News | 1.89× | ||
| 08 | Handbags | Fashion & Accessoires | 1.86× | ||
| 09 | Medicine | Business & Career | 1.80× | ||
| 10 | Netshoes | Shopping | 1.77× | ||
| 11 | Internet & Social Media | 1.75× | |||
| 12 | Furniture | Home & Garden | 1.74× | ||
| 13 | Rock music | Music & Radio | 1.73× | ||
| 14 | Shopping malls | Shopping | 1.71× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.71× | ||
| 16 | Pop music | Music & Radio | 1.69× | ||
| 17 | Personal care | Health | 1.67× | ||
| 18 | Spas | Beauty & Wellness | 1.64× | ||
| 19 | Country music | Music & Radio | 1.60× | ||
| 20 | Barbecue | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.62× | |
| Community Orientation | OPEN | 1.55× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.