A data profile of the people who buy, follow and care about Odor in Spain — modelled from more than twelve digital signal sources. Odor has an estimated audience of 2,355,252 people in Spain.
Odor has an estimated audience of 2,355,252 people in Spain. 76.9% are female, 23.1% are male, average age 45.1. Top brand affinities: Essential oil, Aldi, Iberia (airline), WhatsApp, Perfumes Club.
Top brand affinities include Essential oil, Aldi, Iberia (airline), with strongest over-indexing on Essential oil (7.24× the country average).
Demographically, the Odor audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Odor fan in Spain is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Essential oil.
The key figures that characterise the Odor profile in Spain.
76.9% are female, 23.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 45.1 |
| Estimated audience size | 2,355,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 31% | |
| 50+ | 28% |
of the worldwide Odor audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.3% |
| Japan | 4.8% |
The strongest cross-interests of the Odor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Perfumes Club | Shopping | 10.02× | ||
| 02 | Essential oil | Home & Garden | 7.24× | ||
| 03 | Arabic coffee | Food & Beverages | 5.23× | ||
| 04 | Refrigerator | Home & Garden | 3.67× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.48× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.06× | ||
| 07 | Mango | Shopping | 3.02× | ||
| 08 | Volunteering | Politics & Society | 2.67× | ||
| 09 | Aldi | Shopping | 2.60× | ||
| 10 | Genetics | Kids & Family | 2.19× | ||
| 11 | Internet & Social Media | 2.16× | |||
| 12 | TripAdvisor | Travel & Leisure | 2.07× | ||
| 13 | Iberia (airline) | Travel & Leisure | 2.04× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 2.00× | ||
| 15 | Distilled beverage | Food & Beverages | 1.90× | ||
| 16 | Skin care | Beauty & Wellness | 1.73× | ||
| 17 | Stradivarius | Shopping | 1.72× | ||
| 18 | Spas | Beauty & Wellness | 1.60× | ||
| 19 | Fragrances | Beauty & Wellness | 1.58× | ||
| 20 | Take-out | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| Quality Awareness | PREMIUM | 1.72× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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