Odor Audience in United States

Odor has an estimated audience of 22,353,774 people in United States. 73.1% are female, 26.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Kendra Scott, CarGurus.

The average Odor fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (13.12× the country average). Demographically, the Odor audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Odor fans

Demographic split for Odor audience in United States
MetricValue
Female73.1%
Male26.9%
Average age42.0
Estimated audience size22,353,774

Audience persona

The typical Odor fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Odor in United States
RegionReachAffinity
California2,803,7311.14×
Texas2,036,4891.06×
Florida1,659,0771.1×
New York1,300,0311.04×
Ohio865,1571.26×
Pennsylvania794,3101.06×
Georgia791,7461.15×
Illinois732,3210.98×
North Carolina682,6151.01×
Michigan621,1081.06×
Virginia592,7961.09×
Washington582,9731.3×
New Jersey555,6490.98×
Oregon526,3462.05×
Arizona478,8961.05×
Massachusetts463,7461.05×
Tennessee421,0600.94×
Maryland411,7791.07×
Indiana400,2110.98×
Missouri368,0971.02×
South Carolina345,1321.03×
Minnesota317,2190.99×
Colorado315,9080.9×
Wisconsin308,3580.92×
Louisiana293,9971.02×
Alabama287,7980.92×
Oklahoma287,2771.16×
Kentucky265,4690.95×
Connecticut221,9760.99×
Nevada190,7040.88×
Mississippi173,8680.94×
Kansas172,8260.98×
Arkansas171,0110.93×
Iowa166,3190.9×
Utah146,8990.73×
Idaho111,2460.99×
Hawaii106,2701.11×
New Mexico103,8910.93×
Nebraska101,3340.9×
West Virginia89,7100.86×
Maine81,5231.02×
New Hampshire76,0290.86×
Washington, District of Columbia70,5471.05×
Rhode Island57,1010.8×
Montana51,2840.83×
Delaware50,2220.81×
Alaska42,2040.88×
South Dakota40,7160.79×
North Dakota38,5720.84×
Vermont38,1100.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odor audience
BrandAffinityCategory
Capital One13.12×Business & Career
Google Maps12.74×Internet & Social Media
Indeed.com11.46×Business & Career
Kendra Scott20.27×Fashion & Accessoires
CarGurus11×Cars & Mobility
Beetlejuice9.11×Movies & TV
Circle K13.14×Shopping
Dakota Johnson17.88×Movies & TV
Google News10.77×News
Enterprise Rent-A-Car11.08×Cars & Mobility
DeviantArt12.87×Internet & Social Media
Khan Academy14.56×Business & Career
Diane Keaton10.1×Movies & TV
AccuWeather10.17×Home & Garden
ICloud14.71×Technology & Electronics
Billy Bob Thornton12.7×Movies & TV
Priyanka Chopra20.58×Movies & TV
Apple Store11.07×Shopping
Jeff Bezos15.58×Business & Career
Jared Leto16.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odor audience
TraitClusterScore
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.27
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.21
Healthy LifestyleBALANCE1.17
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Odor
CountryShare
United States20.3%
Brazil6.3%
Japan4.8%

See Odor audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Odor have in United States?

Odor has an estimated audience of 22,353,774 people in United States, concentrated in California and Texas.

What is the gender split and age of Odor fans?

73.1% of Odor fans are female, 26.9% are male, with an average age of 42.0 years.

Which brands do Odor fans like most?

Odor fans show strongest brand affinity for Capital One (13.12×), Google Maps (12.74×), and Indeed.com (11.46×) over the country average.

Where do Odor fans live in United States?

Odor fans in United States are most concentrated in California (reach 2,803,731), Texas (reach 2,036,489), and Florida (reach 1,659,077). These three regions account for the largest share of the active audience.

What other brands do Odor fans also like?

Beyond Odor itself, the audience over-indexes on Google Maps (12.74×), Indeed.com (11.46×), Kendra Scott (20.27×), and CarGurus (11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.