Rascasse Audience Intelligence

Odor Audience in United States

A data profile of the people who buy, follow and care about Odor in United States — modelled from more than twelve digital signal sources. Odor has an estimated audience of 22,353,774 people in United States.

#3among Body in United States#978among Topic in United States#32in Beauty & Wellness

The average Odor fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ancient Egypt, Planet Fitness, Fragrances, with strongest over-indexing on Ancient Egypt (4.76× the country average).

Demographically, the Odor audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Odor fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Ancient Egypt.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Odor profile in United States.

Audience size
22.4M
in United States
Gender
73.1%♀
26.9% male
Age
42.0
average years
Country rank
#1430
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Odor fans

73.1% are female, 26.9% are male, average age 42.0.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Odor audience in United States
MetricValue
Female73.1%
Male26.9%
Average age42.0
Estimated audience size22,353,774
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Odor audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Odor audience comes from United States.

Worldwide audience distribution share by country for Odor
CountryShare
United States20.3%
Brazil6.3%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Odor audience in United States is strongest.

Fig. 05

Top regions by affinity

Odor fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~500K1.78×
02Ohio~800K1.20×
03Washington~500K1.20×
04Oklahoma~300K1.19×
05Hawaii~100K1.12×
06Georgia~800K1.11×
07California~2.5M1.08×
08Virginia~600K1.08×
09South Carolina~400K1.06×
10Pennsylvania~800K1.04×
11Maryland~400K1.04×
12Alabama~300K1.04×
13Louisiana~300K1.04×
14Kansas~200K1.03×
15Maine~80K1.03×
16Arizona~500K1.02×
17Missouri~400K1.02×
18Kentucky~300K1.02×
19Texas~2M1.01×
20Arkansas~200K1.01×
21Florida~1.5M1.00×
22Michigan~600K1.00×
23Massachusetts~400K1.00×
24Mississippi~200K1.00×
25Connecticut~200K0.99×
26Washington, District of Columbia~70K0.99×
27Vermont~40K0.99×
28North Carolina~700K0.98×
29Indiana~400K0.98×
30Idaho~100K0.98×
31Illinois~700K0.97×
32New Jersey~500K0.97×
33Minnesota~300K0.97×
34Alaska~50K0.97×
35Nevada~200K0.96×
36New Mexico~100K0.96×
37Nebraska~100K0.96×
38South Dakota~50K0.96×
39New York~1M0.95×
40West Virginia~100K0.94×
41Iowa~200K0.93×
42New Hampshire~80K0.93×
43Montana~60K0.93×
44North Dakota~40K0.93×
45Tennessee~400K0.92×
46Delaware~60K0.92×
47Wisconsin~300K0.90×
48Rhode Island~60K0.90×
49Colorado~300K0.88×
50Utah~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Odor, United States
0.84×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Odor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Odor audience
#·InterestCategoryAffinity×
01Ancient EgyptPolitics & Society4.76×
02DeodorantBeauty & Wellness3.52×
03Diaper bagKids & Family2.92×
04Laundry detergentHome & Garden2.90×
05FragrancesBeauty & Wellness2.13×
06Planet FitnessSports2.10×
07Nordstrom rackFashion & Accessoires2.04×
08Made in USABusiness & Career2.00×
09MetaphysicsBusiness & Career1.96×
10Microwave ovenHome & Garden1.96×
11PharmacyBusiness & Career1.80×
12KitchenwareHome & Garden1.77×
13Hardware storeHome & Garden1.74×
14Discount storesShopping1.71×
15Five BelowShopping1.70×
16SkirtFashion & Accessoires1.68×
17GeneticsKids & Family1.66×
18DentistryBusiness & Career1.61×
19TrousersFashion & Accessoires1.54×
20HairstyleBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Odor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Odor audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Price SensitivityPREMIUM1.33×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Odor audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
Pet OwnershipJOY0.95×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Odor have in United States?

Odor has an estimated audience of 22,353,774 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Odor fans?

73.1% of Odor fans are female, 26.9% are male, with an average age of 42.0 years.

03

Which brands do Odor fans like most?

Odor fans show strongest brand affinity for Ancient Egypt (4.76×), Planet Fitness (2.1×), and Fragrances (2.13×) over the country average.

04

Where do Odor fans live in United States?

Odor fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Odor fans also like?

Beyond Odor itself, the audience over-indexes on Planet Fitness (2.1×), Fragrances (2.13×), Diaper bag (2.92×), and Nordstrom rack (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Odor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Odor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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