Deodorant Audience in United States

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Deodorant has an estimated audience of 11,967,945 people in United States. 69.3% are female, 30.7% are male, average age 41.1. Top regions: Florida, California, Texas. Top brand affinities: Perspiration, Luther (TV series), Pinterest, Euphoria, Friendship.

The average Deodorant fan in United States is 41.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Perspiration, Luther (TV series), Pinterest, with strongest over-indexing on Perspiration (6.88× the country average). Demographically, the Deodorant audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Deodorant fans

Demographic split for Deodorant audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.1
Estimated audience size11,967,945

Audience persona

The typical Deodorant fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Perspiration.

Top regions in United States

Top regions ranked by reach for Deodorant in United States
RegionReachAffinity
Florida1,675,4912.07×
California1,642,3861.25×
Texas1,292,0481.26×
New York747,1661.12×
Illinois468,1711.17×
Georgia445,6301.21×
Pennsylvania397,6670.99×
North Carolina381,8821.06×
Ohio372,8751.01×
New Jersey330,6621.09×
Michigan324,1761.04×
Virginia320,6721.1×
Arizona266,6751.09×
Tennessee259,4491.08×
Washington248,0671.03×
Massachusetts237,2541.01×
Maryland224,9211.09×
Indiana221,4531.01×
Missouri198,2221.03×
Alabama191,5091.15×
Louisiana186,9631.21×
South Carolina184,5841.03×
Colorado166,8590.88×
Minnesota166,5900.97×
Wisconsin161,8400.9×
Kentucky155,7221.04×
Oklahoma145,9991.1×
Oregon139,4021.02×
Nevada129,0021.11×
Connecticut115,8580.97×
Mississippi111,9131.14×
Arkansas106,9261.08×
Kansas100,6331.07×
Utah99,2220.93×
Iowa95,5360.97×
Nebraska58,8960.98×
New Mexico54,1580.9×
Idaho51,6460.86×
West Virginia50,7710.91×
Hawaii47,1580.92×
New Hampshire33,0950.7×
Washington, District of Columbia32,1360.89×
Delaware30,1200.91×
Rhode Island29,6460.78×
Maine29,4550.69×
Montana22,1780.67×
South Dakota21,9530.79×
North Dakota20,4640.83×
Alaska17,5410.69×
Vermont12,1070.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deodorant audience
BrandAffinityCategory
Perspiration6.88×Health
Luther (TV series)18.8×Movies & TV
Pinterest2.11×Internet & Social Media
Euphoria1.56×Movies & TV
Friendship1.98×Kids & Family
Medicine1.81×Business & Career
God2.12×Politics & Society
Gift1.76×Shopping
Religion1.86×Business & Career
X1.58×Internet & Social Media
Motherhood1.75×Kids & Family
Odor3.52×Beauty & Wellness
Sales promotion1.8×Shopping
Rock music1.58×Music & Radio
Cosmetics1.6×Beauty & Wellness
Walmart1.66×Shopping
Recipes1.62×Food & Beverages
Hobby Lobby2×Home & Garden
Sephora2.2×Shopping
Friends1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deodorant audience
TraitClusterScore
ExtroversionTHRILL1.47
Price SensitivityPREMIUM1.27
Healthy LifestyleBALANCE1.19
SustainabilityBALANCE1.17
Community OrientationOPEN1.13
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Deodorant
CountryShare
United States27.5%
Taiwan5.4%
Japan4.0%

See Deodorant audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Deodorant have in United States?

Deodorant has an estimated audience of 11,967,945 people in United States, concentrated in Florida and California.

What is the gender split and age of Deodorant fans?

69.3% of Deodorant fans are female, 30.7% are male, with an average age of 41.1 years.

Which brands do Deodorant fans like most?

Deodorant fans show strongest brand affinity for Perspiration (6.88×), Luther (TV series) (18.8×), and Pinterest (2.11×) over the country average.

Where do Deodorant fans live in United States?

Deodorant fans in United States are most concentrated in Florida (reach 1,675,491), California (reach 1,642,386), and Texas (reach 1,292,048). These three regions account for the largest share of the active audience.

What other brands do Deodorant fans also like?

Beyond Deodorant itself, the audience over-indexes on Luther (TV series) (18.8×), Pinterest (2.11×), Euphoria (1.56×), and Friendship (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deodorant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.