Luther (TV series) Audience in United States

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Luther (TV series) has an estimated audience of 1,521,659 people in United States. 60.0% are female, 40.0% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Gene Simmons, Teresa Palmer, Stacey Dash, Clint Eastwood, Tim Allen.

The average Luther (TV series) fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gene Simmons, Teresa Palmer, Stacey Dash, with strongest over-indexing on Gene Simmons (29.33× the country average). Demographically, the Luther (TV series) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Luther (TV series) fans

Demographic split for Luther (TV series) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.1
Estimated audience size1,521,659

Audience persona

The typical Luther (TV series) fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Gene Simmons.

Top regions in United States

Top regions ranked by reach for Luther (TV series) in United States
RegionReachAffinity
California161,0650.96×
Texas131,7791.01×
Florida101,4440.98×
New York78,8030.93×
Georgia49,7381.06×
Pennsylvania47,8800.93×
North Carolina47,3501.03×
Illinois47,0960.93×
Ohio43,7190.93×
Oklahoma42,6572.52×
Michigan41,4031.04×
Virginia41,0511.11×
Minnesota35,3461.62×
New Jersey34,9680.9×
Washington32,1901.05×
South Carolina32,0481.4×
Maryland31,1911.19×
Massachusetts29,6790.99×
Tennessee29,4270.96×
Arizona25,8880.83×
Indiana25,1070.9×
Missouri23,0660.94×
Wisconsin21,3690.93×
Louisiana21,0231.07×
Alabama19,0520.9×
Colorado18,9670.79×
Kentucky17,6210.92×
Iowa16,8821.35×
Oregon16,7020.96×
Connecticut14,1690.93×
Nevada12,4020.84×
Arkansas12,1710.97×
Mississippi12,0310.96×
Kansas11,8790.99×
Utah10,1570.75×
Nebraska6,3000.83×
Idaho6,1320.8×
New Mexico5,9900.79×
Hawaii5,9590.91×
New Hampshire5,6450.94×
West Virginia5,4920.78×
Maine5,3260.98×
North Dakota4,8481.55×
Washington, District of Columbia4,7161.03×
Rhode Island4,4310.91×
Delaware4,0090.95×
Montana3,6630.87×
South Dakota2,5960.74×
Alaska2,5020.77×
Vermont2,3810.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luther (TV series) audience
BrandAffinityCategory
Gene Simmons29.33×Music & Radio
Teresa Palmer40.52×Movies & TV
Stacey Dash34.83×Fashion & Accessoires
Clint Eastwood14.84×Movies & TV
Tim Allen21.15×Movies & TV
Melissa Joan Hart32.85×Movies & TV
Katharine McPhee39.47×Movies & TV
Billy Joel16.45×Music & Radio
Dean Cain26.13×Movies & TV
family films24.13×Movies & TV
The Prince of Egypt38.07×Movies & TV
Hacksaw Ridge21.86×Movies & TV
Jon Voight21.86×Movies & TV
International13.07×Politics & Society
Brian Johnson34.22×Music & Radio
Roseanne Barr25.72×Movies & TV
Judy Garland14.72×Movies & TV
Classical antiquity15.63×Politics & Society
Kate Bush25.84×Music & Radio
Phil Robertson13.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luther (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.37
Community OrientationOPEN1.31
Family OrientationCONSERVATISM1.25
PatriotismCONSERVATISM1.21
IndulgenceJOY1.13
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Luther (TV series)
CountryShare
United States28.0%
United Kingdom14.6%
Germany4.6%

See Luther (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Luther (TV series) have in United States?

Luther (TV series) has an estimated audience of 1,521,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Luther (TV series) fans?

60.0% of Luther (TV series) fans are female, 40.0% are male, with an average age of 42.1 years.

Which brands do Luther (TV series) fans like most?

Luther (TV series) fans show strongest brand affinity for Gene Simmons (29.33×), Teresa Palmer (40.52×), and Stacey Dash (34.83×) over the country average.

Where do Luther (TV series) fans live in United States?

Luther (TV series) fans in United States are most concentrated in California (reach 161,065), Texas (reach 131,779), and Florida (reach 101,444). These three regions account for the largest share of the active audience.

What other brands do Luther (TV series) fans also like?

Beyond Luther (TV series) itself, the audience over-indexes on Teresa Palmer (40.52×), Stacey Dash (34.83×), Clint Eastwood (14.84×), and Tim Allen (21.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luther (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.