Rascasse Audience Intelligence

Luther (TV series) Audience in United States

A data profile of the people who buy, follow and care about Luther (TV series) in United States — modelled from more than twelve digital signal sources. Luther (TV series) has an estimated audience of 1,452,468 people in United States.

#331among TV series in United States#1228among Movie / TV Show / Series in United States#3025in Movies & TV

The average Luther (TV series) fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teresa Palmer, Gene Simmons, Stacey Dash, with strongest over-indexing on Teresa Palmer (40.52× the country average).

Demographically, the Luther (TV series) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luther (TV series) fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Teresa Palmer.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luther (TV series) profile in United States.

Audience size
1.5M
in United States
Gender
60.0%♀
40.0% male
Age
42.1
average years
Country rank
#18187
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luther (TV series) viewers

60.0% are female, 40.0% are male, average age 42.1.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Luther (TV series) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.1
Estimated audience size1,452,468
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Luther (TV series) audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Luther (TV series) audience comes from United States.

Worldwide audience distribution share by country for Luther (TV series)
CountryShare
United States27.0%
United Kingdom14.9%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luther (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Luther (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~80K4.69×
02Iowa~20K1.95×
03Minnesota~30K1.55×
04North Dakota~5K1.50×
05South Carolina~30K1.26×
06Michigan~40K1.13×
07Maryland~30K1.07×
08Georgia~50K1.02×
09Washington~30K1.02×
10Montana~4K0.99×
11Virginia~40K0.98×
12Louisiana~20K0.97×
13Tennessee~30K0.96×
14Washington, District of Columbia~4K0.96×
15Texas~100K0.95×
16New York~80K0.94×
17North Carolina~40K0.94×
18Delaware~4K0.94×
19Mississippi~10K0.93×
20Kansas~10K0.93×
21Maine~5K0.93×
22California~200K0.92×
23Arkansas~10K0.91×
24Rhode Island~4K0.91×
25Vermont~2K0.91×
26Massachusetts~30K0.90×
27New Hampshire~5K0.90×
28Alaska~3K0.90×
29Oregon~20K0.89×
30Florida~90K0.88×
31Indiana~20K0.88×
32Kentucky~20K0.88×
33Connecticut~10K0.88×
34Missouri~20K0.87×
35Wisconsin~20K0.87×
36Pennsylvania~40K0.86×
37Illinois~40K0.86×
38Alabama~20K0.86×
39Hawaii~6K0.85×
40Ohio~40K0.84×
41New Jersey~30K0.84×
42Arizona~30K0.83×
43South Dakota~3K0.83×
44Idaho~6K0.81×
45Nebraska~6K0.80×
46West Virginia~6K0.80×
47Nevada~10K0.79×
48New Mexico~6K0.79×
49Colorado~20K0.75×
50Utah~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Luther (TV series), United States
0.73×1.00×4.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luther (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luther (TV series) audience
#·InterestCategoryAffinity×
01Teresa PalmerMovies & TV40.52×
02Katharine McPheeMovies & TV39.47×
03The Prince of EgyptMovies & TV38.07×
04Stacey DashFashion & Accessoires34.83×
05Brian JohnsonMusic & Radio34.22×
06Melissa Joan HartMovies & TV32.85×
07Gene SimmonsMusic & Radio29.33×
08Dean CainMovies & TV26.13×
09Kate BushMusic & Radio25.84×
10Roseanne BarrMovies & TV25.72×
11family filmsMovies & TV24.13×
12Hacksaw RidgeMovies & TV21.86×
13Jon VoightMovies & TV21.86×
14Tim AllenMovies & TV21.15×
15Little House on the Prairie (TV series)Movies & TV17.08×
16Billy JoelMusic & Radio16.45×
17Classical antiquityPolitics & Society15.63×
18Judy GarlandMovies & TV14.72×
19InternationalPolitics & Society13.07×
20Britney SpearsMusic & Radio7.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luther (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luther (TV series) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.23×
SustainabilityBALANCE1.14×
SpiritualityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luther (TV series) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luther (TV series) have in United States?

Luther (TV series) has an estimated audience of 1,452,468 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luther (TV series) viewers?

60.0% of Luther (TV series) fans are female, 40.0% are male, with an average age of 42.1 years.

03

Which brands do Luther (TV series) fans like most?

Luther (TV series) fans show strongest brand affinity for Teresa Palmer (40.52×), Gene Simmons (29.33×), and Stacey Dash (34.83×) over the country average.

04

Where do Luther (TV series) fans live in United States?

Luther (TV series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Luther (TV series) fans also like?

Beyond Luther (TV series) itself, the audience over-indexes on Gene Simmons (29.33×), Stacey Dash (34.83×), Melissa Joan Hart (32.85×), and Tim Allen (21.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Luther (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luther (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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