Luther (TV series) Audience in Germany
Luther (TV series) has an estimated audience of 251,294 people in Germany. 48.3% are female, 51.7% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Next (TV series), Meryl Streep, Kings (U.S. TV series), Unforgettable (2011 TV series), Haven (TV series).
The average Luther (TV series) fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Next (TV series), Meryl Streep, Kings (U.S. TV series), with strongest over-indexing on Next (TV series) (163.5× the country average). Demographically, the Luther (TV series) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Luther (TV series) fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.2 |
| Estimated audience size | 251,294 |
Audience persona
The typical Luther (TV series) fan in Germany is balanced, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Next (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,226 | 0.97× |
| Bayern | 39,942 | 0.99× |
| Baden-Württemberg | 32,238 | 0.94× |
| Niedersachsen | 23,315 | 0.96× |
| Hessen | 20,662 | 1.08× |
| Sachsen | 15,446 | 1.25× |
| Rheinland-Pfalz | 12,662 | 1.01× |
| Berlin | 11,167 | 0.99× |
| Thüringen | 9,971 | 1.56× |
| Sachsen-Anhalt | 8,443 | 1.3× |
| Schleswig-Holstein | 7,730 | 0.86× |
| Brandenburg | 6,873 | 0.88× |
| Hamburg | 5,398 | 0.95× |
| Mecklenburg-Vorpommern | 3,794 | 0.79× |
| Saarland | 2,219 | 0.72× |
| Bremen | 1,640 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Next (TV series) | 163.5× | Movies & TV |
| Meryl Streep | 146.17× | Movies & TV |
| Kings (U.S. TV series) | 141.57× | Movies & TV |
| Unforgettable (2011 TV series) | 152.68× | Movies & TV |
| Haven (TV series) | 186.26× | Movies & TV |
| Cruel Intentions | 105.35× | Movies & TV |
| Mord auf Shetland | 70.98× | Movies & TV |
| Babel (film) | 88.92× | Movies & TV |
| Resistance (series) | 83.01× | Games |
| Full House | 57.93× | Movies & TV |
| Remember Me (2010 film) | 100.78× | Movies & TV |
| Days of Our Lives | 180.91× | Movies & TV |
| The Paradise (TV series) | 45.68× | Movies & TV |
| Casablanca (film) | 26.33× | Movies & TV |
| Liev Schreiber | 52.2× | Movies & TV |
| Monkey (TV series) | 148.06× | Movies & TV |
| In the Mood for Love | 59.7× | Movies & TV |
| Last Tango in Paris | 111.48× | Movies & TV |
| Daddy's Little Girls | 93.82× | Movies & TV |
| WISH-TV | 48.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.4 |
| Sports Activity | POWER | 1.39 |
| Tradition | CONSERVATISM | 1.33 |
| Spirituality | BALANCE | 1.3 |
| Quality Awareness | PREMIUM | 1.24 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 14.6% |
| Germany | 4.6% |
See Luther (TV series) audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Luther (TV series) have in Germany?
Luther (TV series) has an estimated audience of 251,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luther (TV series) fans?
48.3% of Luther (TV series) fans are female, 51.7% are male, with an average age of 38.2 years.
Which brands do Luther (TV series) fans like most?
Luther (TV series) fans show strongest brand affinity for Next (TV series) (163.5×), Meryl Streep (146.17×), and Kings (U.S. TV series) (141.57×) over the country average.
Where do Luther (TV series) fans live in Germany?
Luther (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,226), Bayern (reach 39,942), and Baden-Württemberg (reach 32,238). These three regions account for the largest share of the active audience.
What other brands do Luther (TV series) fans also like?
Beyond Luther (TV series) itself, the audience over-indexes on Meryl Streep (146.17×), Kings (U.S. TV series) (141.57×), Unforgettable (2011 TV series) (152.68×), and Haven (TV series) (186.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luther (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.