Rascasse Audience Intelligence

Mord auf Shetland Audience in Germany

A data profile of the people who buy, follow and care about Mord auf Shetland in Germany — modelled from more than twelve digital signal sources. Mord auf Shetland has an estimated audience of 562,945 people in Germany.

#187among TV series in Germany#530among Movie / TV Show / Series in Germany#1599in Movies & TV

The average Mord auf Shetland fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Teresa Palmer, Jon Voight, Melissa Joan Hart, with strongest over-indexing on Teresa Palmer (300.06× the country average).

Demographically, the Mord auf Shetland audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mord auf Shetland fan in Germany is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Teresa Palmer.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mord auf Shetland profile in Germany.

Audience size
563K
in Germany
Gender
46.4%♀
53.6% male
Age
41.2
average years
Country rank
#10661
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mord auf Shetland viewers

46.4% are female, 53.6% are male, average age 41.2.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Mord auf Shetland audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age41.2
Estimated audience size562,945
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Mord auf Shetland audience in Germany
Age bracketShare%
16-1916%
20-2915%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Mord auf Shetland audience comes from Germany.

Worldwide audience distribution share by country for Mord auf Shetland
CountryShare
Germany90.3%
Austria4.6%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mord auf Shetland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mord auf Shetland fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.39×
02Niedersachsen~60K1.17×
03Nordrhein-Westfalen~100K1.13×
04Sachsen-Anhalt~20K1.10×
05Saarland~8K1.10×
06Rheinland-Pfalz~30K1.08×
07Thüringen~20K1.08×
08Mecklenburg-Vorpommern~10K1.05×
09Bremen~5K1.05×
10Brandenburg~20K1.01×
11Sachsen~20K0.89×
12Baden-Württemberg~60K0.83×
13Hessen~40K0.83×
14Hamburg~10K0.79×
15Bayern~70K0.76×
16Berlin~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Mord auf Shetland, Germany
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mord auf Shetland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mord auf Shetland audience
#·InterestCategoryAffinity×
01Teresa PalmerMovies & TV300.06×
02Jon VoightMovies & TV213.03×
03Melissa Joan HartMovies & TV192.30×
04Katharine McPheeMovies & TV191.14×
05Stacey DashFashion & Accessoires190.52×
06New AmsterdamMovies & TV102.90×
07Hawaii Five-OMovies & TV97.87×
08Outer BanksTravel & Leisure91.76×
09Rizzoli & IslesMovies & TV72.87×
10Luther (TV series)Movies & TV70.98×
11Gene SimmonsMusic & Radio57.56×
12Inside ManMovies & TV56.51×
13ColumboMovies & TV55.14×
14The EqualizerMovies & TV51.40×
15Anya Taylor-JoyMovies & TV38.99×
16The MentalistMovies & TV31.01×
17Full HouseMovies & TV30.73×
18Judy GarlandMovies & TV28.13×
19OzarksMovies & TV27.88×
20Jensen AcklesMovies & TV18.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mord auf Shetland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mord auf Shetland audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.44×
Community OrientationOPEN1.32×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mord auf Shetland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mord auf Shetland have in Germany?

Mord auf Shetland has an estimated audience of 562,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mord auf Shetland viewers?

46.4% of Mord auf Shetland fans are female, 53.6% are male, with an average age of 41.2 years.

03

Which brands do Mord auf Shetland fans like most?

Mord auf Shetland fans show strongest brand affinity for Teresa Palmer (300.06×), Jon Voight (213.03×), and Melissa Joan Hart (192.3×) over the country average.

04

Where do Mord auf Shetland fans live in Germany?

Mord auf Shetland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mord auf Shetland fans also like?

Beyond Mord auf Shetland itself, the audience over-indexes on Jon Voight (213.03×), Melissa Joan Hart (192.3×), Stacey Dash (190.52×), and Katharine McPhee (191.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Mord auf Shetland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mord auf Shetland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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