Mord auf Shetland Audience in Germany
Mord auf Shetland has an estimated audience of 628,484 people in Germany. 50.9% are female, 49.1% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Loincloth, Theocracy, Oral, Kazakhstan, Kuopio, Kalidou Koulibaly.
The average Mord auf Shetland fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Loincloth, Theocracy, Oral, Kazakhstan, with strongest over-indexing on Loincloth (78.25× the country average). Demographically, the Mord auf Shetland audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Mord auf Shetland fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 43.5 |
| Estimated audience size | 628,484 |
Audience persona
The typical Mord auf Shetland fan in Germany is balanced, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,513 | 1.24× |
| Bayern | 76,647 | 0.76× |
| Niedersachsen | 74,776 | 1.23× |
| Baden-Württemberg | 73,150 | 0.85× |
| Hessen | 44,524 | 0.93× |
| Rheinland-Pfalz | 35,198 | 1.12× |
| Schleswig-Holstein | 33,545 | 1.49× |
| Sachsen | 25,898 | 0.84× |
| Berlin | 23,931 | 0.85× |
| Brandenburg | 18,888 | 0.97× |
| Sachsen-Anhalt | 16,051 | 0.99× |
| Thüringen | 14,066 | 0.88× |
| Hamburg | 12,155 | 0.86× |
| Mecklenburg-Vorpommern | 11,975 | 1× |
| Saarland | 7,687 | 1× |
| Bremen | 5,454 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 78.25× | Fashion & Accessoires |
| Theocracy | 221.45× | Music & Radio |
| Oral, Kazakhstan | 90.31× | Travel & Leisure |
| Kuopio | 101.64× | Travel & Leisure |
| Kalidou Koulibaly | 125.08× | Sports |
| Katinka Hosszú | 115.98× | Sports |
| Personalised Gifts | 4.57× | Home & Garden |
| Bell Helmets | 27.9× | Cars & Mobility |
| Howard Gardner | 56.27× | Literature |
| Israel | 2.3× | Travel & Leisure |
| Chromebook | 7.64× | Technology & Electronics |
| Stradivarius | 1.57× | Shopping |
| Abancay | 15.71× | Travel & Leisure |
| Time (magazine) | 1.79× | News |
| Corona (band) | 2.1× | Music & Radio |
| The Hollies (Official) | 5.58× | Music & Radio |
| Moroccan riad | 4.95× | Politics & Society |
| Klis | 20.39× | Travel & Leisure |
| Snow White (Fables) | 1.77× | Literature |
| Kikar HaShabbat | 24.84× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Tradition | CONSERVATISM | 1.21 |
| Community Orientation | OPEN | 1.17 |
| Sports Activity | POWER | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
| Spirituality | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.1% |
| Austria | 4.1% |
| Switzerland | 3.3% |
See Mord auf Shetland audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
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- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Mord auf Shetland have in Germany?
Mord auf Shetland has an estimated audience of 628,484 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mord auf Shetland fans?
50.9% of Mord auf Shetland fans are female, 49.1% are male, with an average age of 43.5 years.
Which brands do Mord auf Shetland fans like most?
Mord auf Shetland fans show strongest brand affinity for Loincloth (78.25×), Theocracy (221.45×), and Oral, Kazakhstan (90.31×) over the country average.
Where do Mord auf Shetland fans live in Germany?
Mord auf Shetland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,513), Bayern (reach 76,647), and Niedersachsen (reach 74,776). These three regions account for the largest share of the active audience.
What other brands do Mord auf Shetland fans also like?
Beyond Mord auf Shetland itself, the audience over-indexes on Theocracy (221.45×), Oral, Kazakhstan (90.31×), Kuopio (101.64×), and Kalidou Koulibaly (125.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mord auf Shetland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.