New Amsterdam Audience in Germany
New Amsterdam has an estimated audience of 504,543 people in Germany. 40.6% are female, 59.4% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Taboo (rapper), Justified (TV series), What We Do in the Shadows, Malcolm in the Middle, The Fall (band).
The average New Amsterdam fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Taboo (rapper), Justified (TV series), What We Do in the Shadows, with strongest over-indexing on Taboo (rapper) (336.89× the country average). Demographically, the New Amsterdam audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of New Amsterdam fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 41.8 |
| Estimated audience size | 504,543 |
Audience persona
The typical New Amsterdam fan in Germany is more male, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Taboo (rapper).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,777 | 1.18× |
| Bayern | 76,900 | 0.95× |
| Baden-Württemberg | 64,745 | 0.94× |
| Niedersachsen | 59,014 | 1.2× |
| Hessen | 36,847 | 0.96× |
| Rheinland-Pfalz | 27,952 | 1.11× |
| Sachsen | 21,819 | 0.88× |
| Schleswig-Holstein | 21,369 | 1.18× |
| Berlin | 21,161 | 0.94× |
| Brandenburg | 14,842 | 0.95× |
| Sachsen-Anhalt | 13,347 | 1.02× |
| Thüringen | 10,741 | 0.84× |
| Hamburg | 10,728 | 0.94× |
| Mecklenburg-Vorpommern | 9,376 | 0.97× |
| Saarland | 6,229 | 1.01× |
| Bremen | 4,071 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taboo (rapper) | 336.89× | Music & Radio |
| Justified (TV series) | 217.1× | Movies & TV |
| What We Do in the Shadows | 259.84× | Movies & TV |
| Malcolm in the Middle | 112.64× | Movies & TV |
| The Fall (band) | 169.78× | Music & Radio |
| Mord auf Shetland | 102.9× | Movies & TV |
| Outlander (film) | 56.34× | Movies & TV |
| Madelyn Cline | 61.02× | Movies & TV |
| Person of Interest (TV series) | 89.53× | Movies & TV |
| War of the Worlds (2005 film) | 186.17× | Movies & TV |
| The Nanny | 104.13× | Movies & TV |
| Line of Duty | 259.62× | Movies & TV |
| The West Wing | 230.71× | Movies & TV |
| His Dark Materials | 108.2× | Movies & TV |
| Californication (TV series) | 94.83× | Movies & TV |
| Bloodline (TV series) | 179.09× | Movies & TV |
| Zuleikha Robinson | 323.51× | Movies & TV |
| Full House | 75.44× | Movies & TV |
| Margaret Qualley | 45.19× | Movies & TV |
| The Mentalist | 50.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.59 |
| Pet Ownership | JOY | 1.54 |
| Early Adopter Mentality | POWER | 1.48 |
| Convenience Orientation | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Germany | 8.5% |
| Netherlands | 7.3% |
See New Amsterdam audiences in other countries
More Drama audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does New Amsterdam have in Germany?
New Amsterdam has an estimated audience of 504,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Amsterdam fans?
40.6% of New Amsterdam fans are female, 59.4% are male, with an average age of 41.8 years.
Which brands do New Amsterdam fans like most?
New Amsterdam fans show strongest brand affinity for Taboo (rapper) (336.89×), Justified (TV series) (217.1×), and What We Do in the Shadows (259.84×) over the country average.
Where do New Amsterdam fans live in Germany?
New Amsterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,777), Bayern (reach 76,900), and Baden-Württemberg (reach 64,745). These three regions account for the largest share of the active audience.
What other brands do New Amsterdam fans also like?
Beyond New Amsterdam itself, the audience over-indexes on Justified (TV series) (217.1×), What We Do in the Shadows (259.84×), Malcolm in the Middle (112.64×), and The Fall (band) (169.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.