Rascasse Audience Intelligence

New Amsterdam Audience in Germany

A data profile of the people who buy, follow and care about New Amsterdam in Germany — modelled from more than twelve digital signal sources. New Amsterdam has an estimated audience of 457,598 people in Germany.

#688among Movie / TV Show / Series in Germany#2016in Movies & TV

The average New Amsterdam fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taboo (rapper), What We Do in the Shadows, Malcolm in the Middle, with strongest over-indexing on Taboo (rapper) (336.89× the country average).

Demographically, the New Amsterdam audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Amsterdam fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Taboo (rapper).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Amsterdam profile in Germany.

Audience size
458K
in Germany
Gender
40.6%♀
59.4% male
Age
41.8
average years
Country rank
#12593
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Amsterdam viewers

40.6% are female, 59.4% are male, average age 41.8.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for New Amsterdam audience in Germany
MetricValue
Female40.6%
Male59.4%
Average age41.8
Estimated audience size457,598
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the New Amsterdam audience in Germany
Age bracketShare%
16-1920%
20-2911%
30-3916%
40-4929%
50+25%
Fig. 04

Worldwide distribution

7.5%

of the worldwide New Amsterdam audience comes from Germany.

Worldwide audience distribution share by country for New Amsterdam
CountryShare
United States18.8%
Germany7.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Amsterdam audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Amsterdam fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.18×
02Niedersachsen~60K1.17×
03Nordrhein-Westfalen~100K1.14×
04Rheinland-Pfalz~30K1.10×
05Saarland~7K1.06×
06Sachsen-Anhalt~10K1.05×
07Mecklenburg-Vorpommern~10K1.00×
08Brandenburg~20K0.99×
09Bremen~4K0.96×
10Hessen~40K0.94×
11Hamburg~10K0.94×
12Baden-Württemberg~60K0.92×
13Bayern~70K0.91×
14Berlin~20K0.89×
15Sachsen~20K0.88×
16Thüringen~10K0.88×
Fig. 06

Affinity by region

Affinity by region — New Amsterdam, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Amsterdam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Amsterdam audience
#·InterestCategoryAffinity×
01Taboo (rapper)Music & Radio336.89×
02Zuleikha RobinsonMovies & TV323.51×
03What We Do in the ShadowsMovies & TV259.84×
04Line of DutyMovies & TV259.62×
05The West WingMovies & TV230.71×
06Justified (TV series)Movies & TV217.10×
07War of the Worlds (2005 film)Movies & TV186.17×
08Bloodline (TV series)Movies & TV179.09×
09The Fall (band)Music & Radio169.78×
10Malcolm in the MiddleMovies & TV112.64×
11His Dark MaterialsMovies & TV108.20×
12The NannyMovies & TV104.13×
13Mord auf ShetlandMovies & TV102.90×
14Californication (TV series)Movies & TV94.83×
15Person of Interest (TV series)Movies & TV89.53×
16Full HouseMovies & TV75.44×
17Madelyn ClineMovies & TV61.02×
18Outlander (film)Movies & TV56.34×
19The CrownMovies & TV52.79×
20The MentalistMovies & TV50.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Amsterdam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Amsterdam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.58×
Social Media UsageJOY1.86×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Amsterdam audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.73×
Design AffinityPREMIUM0.75×
IndulgenceJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Amsterdam have in Germany?

New Amsterdam has an estimated audience of 457,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Amsterdam viewers?

40.6% of New Amsterdam fans are female, 59.4% are male, with an average age of 41.8 years.

03

Which brands do New Amsterdam fans like most?

New Amsterdam fans show strongest brand affinity for Taboo (rapper) (336.89×), What We Do in the Shadows (259.84×), and Malcolm in the Middle (112.64×) over the country average.

04

Where do New Amsterdam fans live in Germany?

New Amsterdam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do New Amsterdam fans also like?

Beyond New Amsterdam itself, the audience over-indexes on What We Do in the Shadows (259.84×), Malcolm in the Middle (112.64×), Justified (TV series) (217.1×), and Person of Interest (TV series) (89.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See New Amsterdam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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