The Nanny Audience in Germany
The Nanny has an estimated audience of 259,543 people in Germany. 67.7% are female, 32.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shazam (service), According to Jim, Friends, Kung Fu Hustle, Just Go with It.
The average The Nanny fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shazam (service), According to Jim, Friends, with strongest over-indexing on Shazam (service) (310.6× the country average). Demographically, the The Nanny audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Nanny fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 39.3 |
| Estimated audience size | 259,543 |
Audience persona
The typical The Nanny fan in Germany is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shazam (service).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,164 | 1.16× |
| Bayern | 65,960 | 0.87× |
| Baden-Württemberg | 52,352 | 0.81× |
| Niedersachsen | 51,037 | 1.11× |
| Hessen | 29,558 | 0.82× |
| Rheinland-Pfalz | 23,743 | 1× |
| Sachsen | 22,824 | 0.99× |
| Berlin | 19,500 | 0.92× |
| Schleswig-Holstein | 17,236 | 1.02× |
| Brandenburg | 15,378 | 1.05× |
| Sachsen-Anhalt | 14,276 | 1.17× |
| Thüringen | 12,882 | 1.07× |
| Mecklenburg-Vorpommern | 9,957 | 1.11× |
| Hamburg | 9,354 | 0.88× |
| Saarland | 6,034 | 1.04× |
| Bremen | 3,894 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shazam (service) | 310.6× | Music & Radio |
| According to Jim | 275.64× | Movies & TV |
| Friends | 35.92× | Movies & TV |
| Kung Fu Hustle | 294.7× | Movies & TV |
| Just Go with It | 202.91× | Movies & TV |
| Arrested Development (TV series) | 218.82× | Movies & TV |
| The Wolf of Wall Street (2013 film) | 134.35× | Movies & TV |
| Chuck (TV series) | 217.26× | Movies & TV |
| Malcolm in the Middle | 73.44× | Movies & TV |
| Married... with Children | 66.98× | Movies & TV |
| Mom (TV series) | 88.26× | Movies & TV |
| Cougar Town | 226.82× | Movies & TV |
| This Is the End | 131.34× | Movies & TV |
| Life as We Know It (film) | 191.43× | Movies & TV |
| Tower Heist | 284.77× | Movies & TV |
| The Other Woman (2014 film) | 195.14× | Movies & TV |
| A Million Ways to Die in the West | 171.18× | Movies & TV |
| 21 Jump Street (film) | 75.43× | Movies & TV |
| 22 Jump Street | 118.39× | Movies & TV |
| Bad Teacher | 140.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Community Orientation | OPEN | 1.47 |
| Family Orientation | CONSERVATISM | 1.45 |
| Pet Ownership | JOY | 1.42 |
| Tradition | CONSERVATISM | 1.37 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Australia | 5.9% |
| Germany | 5.4% |
See The Nanny audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Nanny have in Germany?
The Nanny has an estimated audience of 259,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Nanny fans?
67.7% of The Nanny fans are female, 32.3% are male, with an average age of 39.3 years.
Which brands do The Nanny fans like most?
The Nanny fans show strongest brand affinity for Shazam (service) (310.6×), According to Jim (275.64×), and Friends (35.92×) over the country average.
Where do The Nanny fans live in Germany?
The Nanny fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,164), Bayern (reach 65,960), and Baden-Württemberg (reach 52,352). These three regions account for the largest share of the active audience.
What other brands do The Nanny fans also like?
Beyond The Nanny itself, the audience over-indexes on According to Jim (275.64×), Friends (35.92×), Kung Fu Hustle (294.7×), and Just Go with It (202.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Nanny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.