Rascasse Audience Intelligence

The Nanny Audience in Germany

A data profile of the people who buy, follow and care about The Nanny in Germany — modelled from more than twelve digital signal sources. The Nanny has an estimated audience of 452,446 people in Germany.

#231among TV series in Germany#692among Movie / TV Show / Series in Germany#2032in Movies & TV

The average The Nanny fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shazam (service), According to Jim, Kung Fu Hustle, with strongest over-indexing on Shazam (service) (310.6× the country average).

Demographically, the The Nanny audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Nanny fan in Germany is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Shazam (service).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Nanny profile in Germany.

Audience size
452K
in Germany
Gender
67.7%♀
32.3% male
Age
39.3
average years
Country rank
#12703
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Nanny viewers

67.7% are female, 32.3% are male, average age 39.3.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for The Nanny audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age39.3
Estimated audience size452,446
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the The Nanny audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3926%
40-4925%
50+14%
Fig. 04

Worldwide distribution

8.4%

of the worldwide The Nanny audience comes from Germany.

Worldwide audience distribution share by country for The Nanny
CountryShare
United States32.2%
Germany8.4%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Nanny audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Nanny fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.18×
02Mecklenburg-Vorpommern~10K1.14×
03Nordrhein-Westfalen~100K1.10×
04Saarland~6K1.08×
05Niedersachsen~50K1.07×
06Brandenburg~20K1.06×
07Thüringen~10K1.06×
08Schleswig-Holstein~20K1.01×
09Bremen~4K1.00×
10Rheinland-Pfalz~20K0.99×
11Sachsen~20K0.99×
12Berlin~20K0.98×
13Hamburg~10K0.91×
14Bayern~70K0.87×
15Hessen~30K0.83×
16Baden-Württemberg~50K0.81×
Fig. 06

Affinity by region

Affinity by region — The Nanny, Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Nanny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Nanny audience
#·InterestCategoryAffinity×
01Shazam (service)Music & Radio310.60×
02Kung Fu HustleMovies & TV294.70×
03Tower HeistMovies & TV284.77×
04According to JimMovies & TV275.64×
05Cougar TownMovies & TV226.82×
06Arrested Development (TV series)Movies & TV218.82×
07Chuck (TV series)Movies & TV217.26×
08Just Go with ItMovies & TV202.91×
09The Other Woman (2014 film)Movies & TV195.14×
10Life as We Know It (film)Movies & TV191.43×
11A Million Ways to Die in the WestMovies & TV171.18×
12Fresh Off the BoatMovies & TV164.20×
13The Wolf of Wall Street (2013 film)Movies & TV134.35×
14Aya CashMovies & TV134.35×
15This Is the EndMovies & TV131.34×
1622 Jump StreetMovies & TV118.39×
17Mom (TV series)Movies & TV88.26×
1821 Jump Street (film)Movies & TV75.43×
19Malcolm in the MiddleMovies & TV73.44×
20Married... with ChildrenMovies & TV66.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Nanny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Nanny audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.09×
PatriotismCONSERVATISM1.65×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Nanny audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
SustainabilityBALANCE0.90×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Nanny have in Germany?

The Nanny has an estimated audience of 452,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Nanny viewers?

67.7% of The Nanny fans are female, 32.3% are male, with an average age of 39.3 years.

03

Which brands do The Nanny fans like most?

The Nanny fans show strongest brand affinity for Shazam (service) (310.6×), According to Jim (275.64×), and Kung Fu Hustle (294.7×) over the country average.

04

Where do The Nanny fans live in Germany?

The Nanny fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Nanny fans also like?

Beyond The Nanny itself, the audience over-indexes on According to Jim (275.64×), Kung Fu Hustle (294.7×), Arrested Development (TV series) (218.82×), and Just Go with It (202.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Nanny audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Nanny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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