Rascasse Audience Intelligence

Outlander (film) Audience in Germany

A data profile of the people who buy, follow and care about Outlander (film) in Germany — modelled from more than twelve digital signal sources. Outlander (film) has an estimated audience of 1,825,298 people in Germany.

#93among Movie / TV Show / Series in Germany#324in Movies & TV

The average Outlander (film) fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Norman Reedus, New Amsterdam, with strongest over-indexing on Müller (company) (18.85× the country average).

Demographically, the Outlander (film) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Outlander (film) fan in Germany is more female, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Müller (company).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outlander (film) profile in Germany.

Audience size
1.8M
in Germany
Gender
69.9%♀
30.1% male
Age
43.4
average years
Country rank
#3691
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outlander (film) viewers

69.9% are female, 30.1% are male, average age 43.4.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Outlander (film) audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age43.4
Estimated audience size1,825,298
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Outlander (film) audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3923%
40-4929%
50+24%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Outlander (film) audience comes from Germany.

Worldwide audience distribution share by country for Outlander (film)
CountryShare
United States21.9%
Brazil11.9%
Germany9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outlander (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Outlander (film) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.38×
02Niedersachsen~200K1.08×
03Mecklenburg-Vorpommern~40K1.06×
04Brandenburg~70K1.05×
05Nordrhein-Westfalen~500K1.04×
06Rheinland-Pfalz~100K1.04×
07Schleswig-Holstein~80K1.04×
08Thüringen~50K1.03×
09Sachsen~100K1.02×
10Bayern~300K0.95×
11Hessen~100K0.95×
12Saarland~20K0.92×
13Baden-Württemberg~300K0.90×
14Berlin~80K0.88×
15Hamburg~40K0.84×
16Bremen~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Outlander (film), Germany
0.83×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outlander (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outlander (film) audience
#·InterestCategoryAffinity×
01Norman ReedusMovies & TV64.16×
02New AmsterdamMovies & TV56.34×
03Ghost WhispererMovies & TV52.93×
04Yvonne StrahovskiMovies & TV37.34×
05Snow White and the HuntsmanMovies & TV31.57×
06The Man in the High Castle (TV series)Movies & TV29.78×
07The Last KingdomMovies & TV28.64×
08Brokeback MountainMovies & TV24.03×
09Jamie DornanMovies & TV23.13×
10The Man in the High CastleMovies & TV21.85×
11Beverly Hills, 90210Movies & TV20.82×
12House of Cards (U.S. TV series)Movies & TV20.00×
13Olivia CookeMovies & TV19.51×
14Müller (company)Food & Beverages18.85×
15SmallvilleMovies & TV18.36×
16South ParkMovies & TV17.38×
17Good Will HuntingMovies & TV15.66×
18The MentalistMovies & TV15.52×
19Sam HeughanMovies & TV15.24×
20Titanic (1997 film)Movies & TV10.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outlander (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outlander (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.56×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outlander (film) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outlander (film) have in Germany?

Outlander (film) has an estimated audience of 1,825,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Outlander (film) viewers?

69.9% of Outlander (film) fans are female, 30.1% are male, with an average age of 43.4 years.

03

Which brands do Outlander (film) fans like most?

Outlander (film) fans show strongest brand affinity for Müller (company) (18.85×), Norman Reedus (64.16×), and New Amsterdam (56.34×) over the country average.

04

Where do Outlander (film) fans live in Germany?

Outlander (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Outlander (film) fans also like?

Beyond Outlander (film) itself, the audience over-indexes on Norman Reedus (64.16×), New Amsterdam (56.34×), Yvonne Strahovski (37.34×), and Ghost Whisperer (52.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Outlander (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outlander (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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