Outlander (film) Audience in Germany
Outlander (film) has an estimated audience of 2,048,614 people in Germany. 69.9% are female, 30.1% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Rossmann, Personalised Gifts, Product design, Gov.uk.
The average Outlander (film) fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Rossmann, Personalised Gifts, with strongest over-indexing on Loincloth (58.14× the country average). Demographically, the Outlander (film) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Outlander (film) fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 43.4 |
| Estimated audience size | 2,048,614 |
Audience persona
The typical Outlander (film) fan in Germany is more female, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 471,217 | 1.05× |
| Bayern | 325,005 | 0.99× |
| Baden-Württemberg | 263,291 | 0.94× |
| Niedersachsen | 217,052 | 1.09× |
| Hessen | 152,359 | 0.98× |
| Rheinland-Pfalz | 108,005 | 1.05× |
| Sachsen | 103,752 | 1.03× |
| Berlin | 85,859 | 0.94× |
| Schleswig-Holstein | 77,053 | 1.05× |
| Sachsen-Anhalt | 69,886 | 1.32× |
| Brandenburg | 65,847 | 1.04× |
| Thüringen | 50,856 | 0.97× |
| Hamburg | 40,345 | 0.87× |
| Mecklenburg-Vorpommern | 39,029 | 1× |
| Saarland | 22,129 | 0.88× |
| Bremen | 14,322 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 58.14× | Fashion & Accessoires |
| Rossmann | 2.5× | Shopping |
| Personalised Gifts | 5.29× | Home & Garden |
| Product design | 4.12× | Business & Career |
| Gov.uk | 11.61× | Politics & Society |
| Dog breed | 1.58× | Pets & Animals |
| Huaraz | 29.64× | Travel & Leisure |
| Bell Helmets | 19.03× | Cars & Mobility |
| Home Office | 1.76× | Business & Career |
| Hazarajat | 22.73× | Travel & Leisure |
| Progressive rock | 2.07× | Music & Radio |
| Kikar HaShabbat | 42.25× | News |
| Stradivarius | 1.97× | Shopping |
| Chromebook | 7.47× | Technology & Electronics |
| Škoda Kodiaq | 2.29× | Cars & Mobility |
| Unique Gifts | 1.51× | Shopping |
| Israel | 1.98× | Travel & Leisure |
| Jelmoli | 25.26× | Fashion & Accessoires |
| Rai Gulp | 25.67× | Kids & Family |
| Grup Yorum | 13.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Early Adopter Mentality | POWER | 1.39 |
| Sports Activity | POWER | 1.31 |
| Pet Ownership | JOY | 1.3 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Germany | 12.4% |
| Brazil | 11.3% |
See Outlander (film) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Outlander (film) have in Germany?
Outlander (film) has an estimated audience of 2,048,614 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Outlander (film) fans?
69.9% of Outlander (film) fans are female, 30.1% are male, with an average age of 43.4 years.
Which brands do Outlander (film) fans like most?
Outlander (film) fans show strongest brand affinity for Loincloth (58.14×), Rossmann (2.5×), and Personalised Gifts (5.29×) over the country average.
Where do Outlander (film) fans live in Germany?
Outlander (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 471,217), Bayern (reach 325,005), and Baden-Württemberg (reach 263,291). These three regions account for the largest share of the active audience.
What other brands do Outlander (film) fans also like?
Beyond Outlander (film) itself, the audience over-indexes on Rossmann (2.5×), Personalised Gifts (5.29×), Product design (4.12×), and Gov.uk (11.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outlander (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.