Rascasse Audience Intelligence

The Last Kingdom Audience in Germany

A data profile of the people who buy, follow and care about The Last Kingdom in Germany — modelled from more than twelve digital signal sources. The Last Kingdom has an estimated audience of 273,496 people in Germany.

#330among TV series in Germany#1150among Movie / TV Show / Series in Germany#3146in Movies & TV

The average The Last Kingdom fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lucifer, Outlander (film), Prison Break, with strongest over-indexing on Lucifer (39.35× the country average).

Demographically, the The Last Kingdom audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Last Kingdom fan in Germany is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Lucifer.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Last Kingdom profile in Germany.

Audience size
273K
in Germany
Gender
41.1%♀
58.9% male
Age
34.0
average years
Country rank
#18559
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Last Kingdom viewers

41.1% are female, 58.9% are male, average age 34.0.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for The Last Kingdom audience in Germany
MetricValue
Female41.1%
Male58.9%
Average age34.0
Estimated audience size273,496
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the The Last Kingdom audience in Germany
Age bracketShare%
16-1933%
20-2918%
30-3922%
40-4918%
50+9%
Fig. 04

Worldwide distribution

4.6%

of the worldwide The Last Kingdom audience comes from Germany.

Worldwide audience distribution share by country for The Last Kingdom
CountryShare
United States17.4%
United Kingdom6.2%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Last Kingdom audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Last Kingdom fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~8K1.17×
02Mecklenburg-Vorpommern~6K1.13×
03Rheinland-Pfalz~10K1.08×
04Schleswig-Holstein~10K1.08×
05Hessen~20K1.07×
06Niedersachsen~30K1.06×
07Thüringen~7K1.06×
08Nordrhein-Westfalen~60K1.04×
09Brandenburg~9K1.02×
10Saarland~3K0.98×
11Baden-Württemberg~30K0.93×
12Bayern~40K0.91×
13Sachsen~10K0.89×
14Berlin~10K0.89×
15Bremen~2K0.87×
16Hamburg~5K0.84×
Fig. 06

Affinity by region

Affinity by region — The Last Kingdom, Germany
0.84×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Last Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Last Kingdom audience
#·InterestCategoryAffinity×
01The Man in the High CastleMovies & TV43.14×
02LuciferMovies & TV39.35×
03Hannibal (film)Movies & TV33.93×
04Chicago Fire (TV series)Movies & TV31.20×
05Mad MenMovies & TV30.29×
06Prison BreakMovies & TV29.87×
07Outlander (film)Movies & TV28.64×
08Twin PeaksMovies & TV26.47×
09The SopranosMovies & TV22.16×
10Vikings (TV series)Movies & TV19.45×
11Gladiator (2000 film)Movies & TV19.40×
12Homeland (TV series)Movies & TV17.95×
13Sons of AnarchyMovies & TV17.08×
14Downton AbbeyMovies & TV15.65×
15Suits (TV series)Movies & TV15.60×
16The Gilded AgeMovies & TV15.12×
17A Knight of the Seven KingdomsMovies & TV10.81×
18True DetectiveMovies & TV8.87×
19House of the DragonMovies & TV8.63×
20GodzillaMovies & TV7.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Last Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Last Kingdom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
SpiritualityBALANCE1.40×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Last Kingdom audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.84×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Last Kingdom have in Germany?

The Last Kingdom has an estimated audience of 273,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Last Kingdom viewers?

41.1% of The Last Kingdom fans are female, 58.9% are male, with an average age of 34.0 years.

03

Which brands do The Last Kingdom fans like most?

The Last Kingdom fans show strongest brand affinity for Lucifer (39.35×), Outlander (film) (28.64×), and Prison Break (29.87×) over the country average.

04

Where do The Last Kingdom fans live in Germany?

The Last Kingdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Last Kingdom fans also like?

Beyond The Last Kingdom itself, the audience over-indexes on Outlander (film) (28.64×), Prison Break (29.87×), The Man in the High Castle (43.14×), and Chicago Fire (TV series) (31.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Last Kingdom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Last Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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