The Last Kingdom Audience in Germany
The Last Kingdom has an estimated audience of 274,201 people in Germany. 41.1% are female, 58.9% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lucifer, Outlander (film), Prison Break, Chicago Fire (TV series), The Gilded Age.
The average The Last Kingdom fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lucifer, Outlander (film), Prison Break, with strongest over-indexing on Lucifer (39.35× the country average). Demographically, the The Last Kingdom audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Last Kingdom fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 34.0 |
| Estimated audience size | 274,201 |
Audience persona
The typical The Last Kingdom fan in Germany is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Lucifer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,400 | 1.06× |
| Bayern | 41,199 | 0.93× |
| Baden-Württemberg | 35,570 | 0.95× |
| Niedersachsen | 28,303 | 1.06× |
| Hessen | 23,234 | 1.11× |
| Rheinland-Pfalz | 14,901 | 1.08× |
| Sachsen | 11,959 | 0.89× |
| Berlin | 11,564 | 0.94× |
| Schleswig-Holstein | 10,651 | 1.08× |
| Brandenburg | 8,549 | 1.01× |
| Sachsen-Anhalt | 8,078 | 1.14× |
| Thüringen | 7,322 | 1.05× |
| Mecklenburg-Vorpommern | 5,770 | 1.1× |
| Hamburg | 5,292 | 0.85× |
| Saarland | 3,077 | 0.91× |
| Bremen | 1,944 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lucifer | 39.35× | Movies & TV |
| Outlander (film) | 28.64× | Movies & TV |
| Prison Break | 29.87× | Movies & TV |
| Chicago Fire (TV series) | 31.2× | Movies & TV |
| The Gilded Age | 15.12× | Movies & TV |
| Vikings (TV series) | 19.45× | Movies & TV |
| The Man in the High Castle | 43.14× | Movies & TV |
| Hannibal (film) | 33.93× | Movies & TV |
| Twin Peaks | 26.47× | Movies & TV |
| Downton Abbey | 15.65× | Movies & TV |
| The Sopranos | 22.16× | Movies & TV |
| House of the Dragon | 8.63× | Movies & TV |
| A Knight of the Seven Kingdoms | 10.81× | Movies & TV |
| Suits (TV series) | 15.6× | Movies & TV |
| Godzilla | 7.97× | Movies & TV |
| Mad Men | 30.29× | Movies & TV |
| Sons of Anarchy | 17.08× | Movies & TV |
| Homeland (TV series) | 17.95× | Movies & TV |
| True Detective | 8.87× | Movies & TV |
| Gladiator (2000 film) | 19.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Extroversion | THRILL | 1.56 |
| Pet Ownership | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.45 |
| Tradition | CONSERVATISM | 1.45 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| United Kingdom | 6.3% |
| Brazil | 5.9% |
See The Last Kingdom audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Last Kingdom have in Germany?
The Last Kingdom has an estimated audience of 274,201 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Last Kingdom fans?
41.1% of The Last Kingdom fans are female, 58.9% are male, with an average age of 34.0 years.
Which brands do The Last Kingdom fans like most?
The Last Kingdom fans show strongest brand affinity for Lucifer (39.35×), Outlander (film) (28.64×), and Prison Break (29.87×) over the country average.
Where do The Last Kingdom fans live in Germany?
The Last Kingdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,400), Bayern (reach 41,199), and Baden-Württemberg (reach 35,570). These three regions account for the largest share of the active audience.
What other brands do The Last Kingdom fans also like?
Beyond The Last Kingdom itself, the audience over-indexes on Outlander (film) (28.64×), Prison Break (29.87×), Chicago Fire (TV series) (31.2×), and The Gilded Age (15.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Last Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.