Rascasse Audience Intelligence

Homeland (TV series) Audience in Germany

A data profile of the people who buy, follow and care about Homeland (TV series) in Germany — modelled from more than twelve digital signal sources. Homeland (TV series) has an estimated audience of 1,276,029 people in Germany.

The average Homeland (TV series) fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Bild, Roland Kaiser, with strongest over-indexing on Google Maps (2.52× the country average).

Demographically, the Homeland (TV series) audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Homeland (TV series) fan in Germany is balanced, around 37.2 years old, with strong Tradition tendencies and a notable affinity for Google Maps.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homeland (TV series) profile in Germany.

Audience size
1.3M
in Germany
Gender
53.1%
46.9% male
Age
37.2
average years
Country rank
#5198
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homeland (TV series) viewers

53.1% are female, 46.9% are male, average age 37.2.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Homeland (TV series) audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age37.2
Estimated audience size1,276,029
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Homeland (TV series) audience in Germany
Age bracketShare%
16-1928%
20-2917%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Homeland (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Homeland (TV series)
CountryShare
United States26.3%
Germany8.1%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homeland (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Homeland (TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.16×
02Schleswig-Holstein~50K1.14×
03Nordrhein-Westfalen~300K1.12×
04Niedersachsen~100K1.08×
05Hamburg~30K1.05×
06Brandenburg~40K1.03×
07Rheinland-Pfalz~60K1.02×
08Hessen~90K1.00×
09Saarland~10K1.00×
10Bremen~10K0.98×
11Mecklenburg-Vorpommern~20K0.95×
12Bayern~200K0.94×
13Sachsen-Anhalt~30K0.92×
14Baden-Württemberg~100K0.90×
15Thüringen~30K0.88×
16Sachsen~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Homeland (TV series), Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homeland (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homeland (TV series) audience
#·InterestCategoryAffinity×
01Locker (cabinet)Video / Board Game8.44×
02Florian SilbereisenMusic & Radio3.23×
03Roland KaiserMusic & Radio3.03×
04Storm of LoveMovies & TV2.73×
05GMX MailInternet & Social Media2.67×
06Schlager musicMusic & Radio2.65×
07Google MapsInternet & Social Media2.52×
08ADACCars & Mobility2.47×
09Let's Dance (German TV series)Movies & TV2.40×
10Thomas GottschalkMovies & TV2.26×
11ZDFMovies & TV2.17×
12FOCUS OnlineNews2.14×
13HornbachShopping2.10×
14Eintracht FrankfurtSports1.80×
15BildNews1.72×
16CommerzbankBusiness & Career1.71×
17Obi (store)Shopping1.64×
18WhatsAppInternet & Social Media1.58×
19EBayShopping1.55×
20AldiShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homeland (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Homeland (TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.10×
Need for SecurityCONSERVATISM1.09×
Family OrientationCONSERVATISM1.05×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Homeland (TV series) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.29×
Early Adopter MentalityPOWER0.34×
MindfulnessBALANCE0.38×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Homeland (TV series) have in Germany?

Homeland (TV series) has an estimated audience of 1,276,029 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Homeland (TV series) viewers?

53.1% of Homeland (TV series) fans are female, 46.9% are male, with an average age of 37.2 years.

03

Which brands do Homeland (TV series) fans like most?

Homeland (TV series) fans show strongest brand affinity for Google Maps (2.52×), Bild (1.72×), and Roland Kaiser (3.03×) over the country average.

04

Where do Homeland (TV series) fans live in Germany?

Homeland (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Homeland (TV series) fans also like?

Beyond Homeland (TV series) itself, the audience over-indexes on Bild (1.72×), Roland Kaiser (3.03×), Schlager music (2.65×), and Florian Silbereisen (3.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Homeland (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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